It’s been almost 3 years since TMO debuted our first Data Pack series in 2020, which focus on the China Cross-border Health Supplement market, covering key data like China’s best-selling supplements each month. It’s been a great success so far and building on that success, we’re continuing to launch new Data Packs for this market every month in 2023, and this blog acts as a one-stop hub for each new release. Check back here each month for the latest update. And in the meantime, check out some of the highlights of those we’ve released already below!
China Health Supplements Market Data Pack - February 2023This data pack is the February 2023 edition free version. It covers market data, trends, and changes in consumer demand in the China Health Supplement market for February 2023.February
February is the first month after the Spring Festival. After the Spring Festival, many people realize that the high-calorie and high-fat foods they consumed during the New Year period may have a negative impact on their health. Therefore, February is usually considered as a time to start a healthy lifestyle. Additionally, the last month of winter may affect the body’s immune system, making it even more necessary for people to take health measures. If you want to learn more about the overseas health product market, please download our February 2023 data pack.
Key takeaways from February:
- In February, the overseas health product market sales reached 2.68 billion RMB, showing a rebound trend. Oral beauty products once again became the most popular category, with a market share of 17.4%. This indicates that the demand for beauty and health among consumers remains strong. In terms of product ingredients, products containing collagen and grape seed extract have a significant upward trend and are highly favored by consumers.
- Overseas digestive supplements are growing, with thistle products leading the market. By-health’s thistle liver protection tablets and Swisse’s milk thistle liver protection tablets were top sellers (in terms of the sales volume) in February, showing consumers’ high importance placed on liver health due to unhealthy habits of many people, such as staying up late to watch dramas and eating high-fat and high-oil diets.
- The overseas respiratory supplement market has expanded to include a new category of elderberry products. Previously, the market mainly consisted of products containing quercetin. Research suggests that elderberry has immune-boosting properties and may help alleviate respiratory symptoms such as colds and flu. Sambucol, a brand from Australia, is the main player in this category, with its product line primarily targeting families and children. The addition provides more options for consumers to maintain respiratory health, especially in the context of the post-pandemic.
- Affordable health products have become a popular choice for consumers, while the middle and high-end markets still have development potential. Most of the popular commodity unit prices are concentrated below 200 RMB, but the market sales for unit prices over a thousand RMB in this month were close to 700 million RMB, indicating that while affordable health products are popular, there is also an opportunity in the high-end market.
For more information, go download our China Health Supplements Market Data Pack - February 2023This data pack is the February 2023 edition free version. It covers market data, trends, and changes in consumer demand in the China Health Supplement market for February 2023.China Health Supplements Market Data Pack – February 2023! If more detailed market data for specific subcategories is required, please do not hesitate to Contact UsWant to know more about our E-Commerce solutions? Interested in creating a multi-channel strategy? Contact our E-commerce agency in Shanghai Hong Kong Amsterdamcontact us, and we will provide you with thorough data, customized analysis, and reports to fulfill your needs.
China Health Supplements Market Data Pack - January 2023This data pack is the January 2023 edition free version. It covers market data, trends, and changes in consumer demand in the China Health Supplement market for January 2023.January
China Health Supplements Market Data Packs (2022 Annual Collection)This collection includes the China health supplements market premium data packs from January issue to December issue 2022. In addition, source data excel sheets with comprehensive industry information are attached for your reference.
Key takeaways from January:
- In January, the overall performance of the cross-border health supplement market experienced a certain decline. The total sales volume was down 26% year on year. This year’s Spring Festival coincided with January, and most logistical companies were out of service. Furthermore, the Double Eleven and Double Twelve major promotional festivals had just passed, contributing to the coldness of the eCommerce market in the first month of this year.
- Life-space’s probiotic supplements supporting stomach health were the monthly sales champion, with the sales volume of up to 50,000 units. Gatherings of relatives and friends are common during the Spring Festival, and symptoms such as stomach pain and indigestion emerge regularly as a consequence. At this point, some people would choose to take probiotics and other methods for supplementary prevention.
- Lung health supplements still remain hot in January. Three of the top five products in monthly sales are BOOMHUE’s quercetin products. In terms of subcategories, sales of Respiratory Nutrition Supplements containing quercetin increased by 42% month on month in January.
- The popularity of coenzyme Q10 preparations has surged. Coenzyme Q10 preparations’ sales soared by 84% month on month as it was rumored online to be helpful in avoiding myocarditis after recovering from COVID-19 infection. The product with the highest sales of coenzyme Q10 supplements is GNC’s Coenzyme Q10 Soft Capsules, whose major function is to sustain the heart muscle on a regular basis.
For more information, go download our China Health Supplements Market Data Pack - January 2023This data pack is the January 2023 edition free version. It covers market data, trends, and changes in consumer demand in the China Health Supplement market for January 2023.China Health Supplements Market Data Pack – January 2023! If more detailed market data for specific subcategories is required, please do not hesitate to Contact UsWant to know more about our E-Commerce solutions? Interested in creating a multi-channel strategy? Contact our E-commerce agency in Shanghai Hong Kong Amsterdamcontact us, and we will provide you with thorough data, customized analysis, and reports to fulfill your needs.
If you are interested in previous year’s monthly update, please click 2022 China Health Supplements Market: Monthly Updates to check out!
If you are interested in the monthly update in 2021, please click 2021 China Health Supplements Market: Monthly Updates (with FREE Data Packs Downloads)Check out the latest in TMO's series of Data Packs covering the China Health Supplements market in 2021: stats, insights and analysis2021 China Health Supplements Market: Monthly Updates to check out！
