2022 China Health Supplements Market: Monthly Updates (with FREE Data Packs Downloads)

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It’s been almost 2 years since TMO debuted our first Data Pack series in 2020, which focus on the China Cross-border Health Supplement market, covering key data like China’s best-selling supplements each month. It’s been a great success so far and building on that success, we’re continuing to launch new Data Packs for this market every month in 2022, and this blog acts as a one-stop hub for each new release. Check back here each month for the latest update. And in the meantime, check out some of the highlights of those we’ve released already below!

If you are interested in last year’s monthly update, please click 2021 China Health Supplements Market: Monthly Updates (with FREE Data Packs Downloads)Check out the latest in TMO's series of Data Packs covering the China Health Supplements market in 2021: stats, insights and analysis2021 China Health Supplements Market: Monthly Updates to check out!

China Health Supplements Market Data Pack - March 2022 FREEThis data pack is the March 2022 edition free version. It covers market data, trends, and changes in consumer demand in the China Health Supplement market for March 2022.March

Since March, the epidemic situation in China has been serious. First, there was a large outbreak in Jilin Province, and then came the rapid fall of Shanghai, the capital of finance. For all Chinese, there is no doubt that they have ushered in a huge challenge both physically and mentally. During this period, everyone will pay more attention to their own health. In addition to frequent workout, purchasing health supplements can also be an important approach.


Key takeaways from March:

  • Overall, the overseas health supplement market in March slightly underperformed compared with February, with sales of about 2.4 billion yuan. The prices of products are mostly distributed between 100-400 yuan and 1,000-4,000 yuan. Among the top ten brands in terms of sales revenue, most of them are niche brands with higher unit prices, and the sales of products over 800 yuan account for 80% or more of brand sales.

  • Oral beauty supplements remain the most popular sub-category among consumers, with a market share of 24.5%. High-end products and new beauty ingredients are gradually favored by beauty lovers. The price range of products with the highest sales in this category is 1,000-2,000 yuan. Four of the top five best-sellers have unit prices over 10,000 yuan.

  • NMN products are becoming more and more popular in China. Fmuke’s NMN18000 was the product with the highest sales in March, while Esmond and Slekan were also among the top five in the monthly sales revenue list. The average unit price of NMN’s products is as high as 3,000-4,000 yuan, and most of the consumers are young and middle-aged women who have certain financial ability and are concerned about their health and quality of life. The majority of them are white-collar workers in first-tier and new first-tier cities.

For a more detailed breakdown, go download our China Health Supplements Market Data Pack - March 2022 FREEThis data pack is the March 2022 edition free version. It covers market data, trends, and changes in consumer demand in the China Health Supplement market for March 2022.China Health Supplements Market Data Pack – March 2022 FREE! And starting from November 2021’s monthly report, TMO has launched premium version with richer industry information and source data excel sheets. If you are interested in the upgraded content, go and download the China Health Supplements Market Data Pack - March 2022 PREMIUMThis data pack is the March 2022 edition premium version. It covers market data, trends, and changes in consumer demand in the China Health Supplement market for March 2022.PREMIUM version!

 

China Health Supplements Market Data Pack - February 2022 FREEThis data pack is the February 2022 edition free version. It covers market data, trends, and changes in consumer demand in the China Health Supplement market for February 2022.February

China Health Supplements Market Data Pack - February 2022 FREEThis data pack is the February 2022 edition free version. It covers market data, trends, and changes in consumer demand in the China Health Supplement market for February 2022.

February encountered the Spring Festival in China. Although affected by the epidemic, many people working away from home chose to go back and reunite with their families. During the Chinese New Year, most logistics companies are out of service with consumers’ enthusiasm for shopping online diminished. Although February is usually the trough month for the health supplement market, we still found that a few categories, products and brands stood out and achieved sales growth month-on-month.


Key takeaways from February:

  • The sales revenue in February this year is a bit higher on a year-over-year basis though it’s usually the lowest within the whole year. Among the subcategories, endocrine products have been selling well for months and Reap’s oyster tablet is the monthly best-selling product. Meanwhile, it shows an upward trend in the sales of eye products with lutein as the main ingredient. In addition, the sales of sleep management products are also quite good, and non-melatonin ingredients such as GABA and plant extracts are recognized and chosen by more consumers.

  • In terms of products’ country of origin, the monthly sales of products from US surpassed Australia in both volume and revenue in February. Consumers are familiar with and willing to buy from various American brands. Among them, the contribution of Reaps is indispensable, and its monthly sales hit a new high, with a month-on-month increase of 96%. On the other side, when buying Australian products, people generally choose to buy from Swisse, Blackmores or Life Space.

  • Probiotic has been one of the most popular nutritional contents. Judging from the characteristics of best-selling products, some specific probiotics are favored by consumers, such as Lactobacillus, which is particularly important for women’s health, and Bifidobacterium B420, which can help with weight loss.

  • Regarding brands, Biowell from Singapore had an impressive performance in February. The brand is committed to the research and development of healthy, natural, safe and effective oral bioremediation products. Its star product, Biowell Citrus Polyphenol 211K, had a monthly sales volume of 20,000 pieces in February. In addition, its Iranian saffron pills and sheep placenta capsules for women’s health also achieved high sales.

For a more detailed breakdown, go download our China Health Supplements Market Data Pack - February 2022 FREEThis data pack is the February 2022 edition free version. It covers market data, trends, and changes in consumer demand in the China Health Supplement market for February 2022.China Health Supplements Market Data Pack – February 2022 FREE! And starting from November 2021’s monthly report, TMO has launched premium version with richer industry information and source data excel sheets. If you are interested in the upgraded content, go and download the China Health Supplements Market Data Pack - February 2022 PREMIUMThis data pack is the February 2022 edition premium version. It covers market data, trends, and changes in consumer demand in the China Health Supplement market for February 2022.PREMIUM version!

 

China Health Supplements Market Data Pack - January 2022 FREEThis data pack is the January 2022 edition free version. It covers market data, trends, and changes in consumer demand in the China Health Supplement market.January

Entering 2022, as the first month after the Double 11 and Double 12 promotions, the overall performance of the health supplement market in January inevitably experienced a certain decline. However, early February coincided with the Chinese New Year, and many young people who returned to their hometown to celebrate the New Year chose to buy some health products for their parents and relatives as Spring Festival gifts.


Key takeaways from January:

  • BYHEALTH’s liver protection tablet was the sales champion in the first month of 2022, with its sales revenue and sales volume far ahead of the second. The product is rich in milk thistle extract which is effective in supporting the liver health. Its boost in sales is in line with the trend of more and more young people in China working overtime and staying up late. The market share of the sub-category of digestive supplements, to which thistle products belong, increased significantly in January as a whole. In addition to BYHEALTH, Swisse’s liver detox sells well all year around.

  • From brand perspective, the US brand Reaps suddenly emerged last December, occupying three seats on the list of best-selling products, and it continued to be in great demand in January, with its two main products stayed among top 5. At the same time, Esmond, which also performed well in December, became the runner-up in brand sales in January. In addition, the brand Snowson showed its market potential, with its Nad+ and collagen products being the top two of its category in January sales.

  • Omega-3 fatty acids are important for maintaining cardiovascular health, with fish oil products being one of the best-selling health supplements. Judging from the sub-category sales in January, krill oil, which is an “advanced version of fish oil”, occupies three of the top five best-selling products list. It shows that Chinese consumers are becoming more sophisticated and demanding. They are willing to spend more money to buy omega-3 products of high quality and purity for themselves and their elderly families.

  • Sleep management supplements is a new sub-category in January. Poor sleep quality is indeed a problem that many people urgently need to solve nowadays, and it has greatly boosted the sales of melatonin in China’s market. Meanwhile, GABA, another scientifically proven effective ingredient for promoting sleep, has been known and chosen by more and more consumers in recent years because it has fewer side effects than melatonin.

For a more detailed breakdown, go download our China Health Supplements Market Data Pack - January 2022 FREEThis data pack is the January 2022 edition free version. It covers market data, trends, and changes in consumer demand in the China Health Supplement market.China Health Supplements Market Data Pack – January 2022 FREE! And starting from November 2021’s monthly report, TMO has launched premium version with richer industry information and source data excel sheets. If you are interested in the upgraded content, go and download the China Health Supplements Market Data Pack - January 2022 PREMIUMThis data pack is the January 2022 edition premium version. It covers market data, trends, and changes in consumer demand in the China Health Supplement marketPREMIUM version!

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