

Each month, TMO Group compiles data from Alibaba’s family of eCommerce platforms (including Taobao, Tmall, Tmall Global, and Tmall Supermarket) regarding sales of health supplements both domestically and across borders. This data is presented in a form that’s easier for English-speaking overseas companies and individuals to approach, with an array of charts and tables as well as translated terms.
In the past March, the overall Health Supplement market has increased across the board. Sales were up 6% compared to February and 18% year-over-year. The number of newly opened stores increased by 13% month-on-month, and the number of new products increased by 20%. The number of products was almost the same as that of last year’s Double 11. It can be seen that new overseas merchants are actively entering the market and have not been affected by the overall domestic business environment. After all, maintaining health is everyone’s lifelong pursuit, and it is also the general trend in the later stage of medical insurance reform.
The top four products in the sales revenue list are all Omega 3 products that focus on krill oil. As an Omega 3 product, krill oil is richer in DHA and EPA, which reduces the fishy smell compared to fish oil, and is easier to absorb and rich in other nutrients. The disadvantage is that it is expensive and not environmentally friendly.
Nutrition facts of this month’s best selling products:
The top 5 popular effects of this month:
Enhanced resistance, smooth breathing, improved resistance, healthy blood lipids, improved immunity.
These data packs are designed to assist researchers, data analysts, product development professionals, business decision makers, and anyone involved in strategic planning at overseas health supplements companies, or entities and individuals interested in this area. By keeping up with each month’s shifts in sales and consumer behavior, such experts can get a more firm grip on the trends and shifting attitudes in China’s growing and increasingly competitive health supplements market.
For more information, download this month’s data pack today!
As well as our monthly data packs, we also put together a comprehensive guide to the health supplements industry in China, updated annually and available absolutely free right here.
In order to bring better content to readers, starting from the monthly Datapack in March 2022, TMO has optimized and adjusted the data collection methods used in the report. You will see that while the overall market structure remains unchanged, the sales data have increased to varying degrees compared with previous data packs. This is due to the higher frequency and larger volume of data collection, which effectively improves the aggregated results for the following fields:
*Explanation of data deviations:
Although we have used the optimized collection method, there will still be some data deviations:
The overall data accuracy is 90%, and some brands may have large deviations. Please be cautious when using the data.