Senior User Experience Design

It takes longer for senior users to read text, identify colors and modules. Our "senior-friendly" design for eCommerce helps you better reach the elderly consumers.

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According to a recent Nielson Norman Group survey, the ability of users aged between 25-60 to properly utilize web pages and apps has dropped by 0.8% year-on-year. Meanwhile, middle-aged and senior users were found to 74% less efficient at doing the same than users in younger age brackets. It takes longer for senior users to identify the important areas of a page/app, distinguish each discrete part, and extract information.

According to a recent Nielson Norman Group survey, the ability of users aged between 25-60 to properly utilize web pages and apps has dropped by 0.8% year-on-year. Meanwhile, middle-aged and senior users were found to 74% less efficient at doing the same than users in younger age brackets. It takes longer for senior users to identify the important areas of a page/app, distinguish each discrete part, and extract information.

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Senior User Experience Design
Enhanced Color Contrast
The loss of color perception can be far more dramatic than some younger people believe. Increasing color contrast is therefore a powerful tool for making UIs more easily readable by older users.
Using Words and Fonts to Your Advantage
Typical font sizes on mobile apps and websites are 11-12 pixels. It is recommended to increase it by at least 50% to a minimum of 16px for seniors, as well as including more detailed descriptions to establish a sense of trust and guide users with text.
Minimized Gestural Interactions and Simplified Product Design
Typical font sizes on mobile apps and websites are 11-12 pixels. It is recommended to increase it by at least 50% to a minimum of 16px for seniors, as well as including more detailed descriptions to establish a sense of trust and guide users with text.
The Value of a Human Touch
With strong senior app design that empowers users of any amount of experience, we can bring confidence and reassurance to a process that can otherwise feel daunting or frustrating. We believe that the industry needs to combat middle-aged and older users questioning and doubting their own abilities. Clear and comprehensible are more effective than beautiful.
Front-end development and validation optimization
Our designers and front-end engineers collaborate to present high-resolution interfaces that follow the principles of senior-friendly design. After the design goes live, we listen to feedback, check if user needs and business requirements are met, and continuously optimize the design.

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