China Cross-border eCommerce

Expand into China through compliant and scalable CBEC solutions designed for global brands.

We support established brands with strategic CBEC planning, regulatory and licensing compliance, and the technical integration required to activate China-ready commerce experiences within your broader digital ecosystem.

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We support established brands with strategic CBEC planning, regulatory and licensing compliance, and the technical integration required to activate China-ready commerce experiences within your broader digital ecosystem.

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Strategy and Compliance for China CBEC Entry

Entering China through cross-border requires a structured approach to market evaluation and regulatory alignment. 

We help brands assess product-level feasibility, plan the appropriate CBEC entry, entity, and logistics model, and ensure compliance with cross-border supervision rules, licensing requirements, and import pre-filing standards.

CBEC-Ready Commerce Architecture & Integration

We design, develop, and integrate the front- and back-end infrastructure required for CBEC commerce, connecting WeChat H5 stores, Mini-Programs, brand websites, and O2O touchpoints with ERP systems, cross-border payment gateways, customs data interfaces, and other core platforms.

Our architectures ensure the consistency across inventory, pricing, user management, and order processing required for smooth customs clearance and CBEC taxation, while aligning with China’s unique digital environment.

We design and develop the back-end infrastructure required for CBEC commerce, integrating WeChat H5 stores, Mini-Programs, brand websites, and O2O touchpoints with ERP systems, cross-border payment gateways, customs data interfaces, and other core platforms.

Our solutions ensure consistency across inventory, pricing, user management, and order processing while aligning with China’s unique digital environment.

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Essential Functions for Cross-border eCommerce in China

CBEC operations depend on specialized functions that ensure compliant, traceable, and data-consistent transactions. We support capabilities such as identity verification, order-value management, SKU-level compliance data, customs and warehousing integrations, and traceability tracking to maintain validity and consistency across bonded and direct-mail fulfillment flows.

Maximize Reach through CBEC Marketplaces

CBEC marketplaces such as Tmall Global, JD Worldwide, Koala, RED Global, and Douyin Global offer powerful reach and serve as a viable entry channel for well-established foreign brands.

We support marketplace readiness through compliant product preparation, import pre-filing, localized storefront design, and ERP-level integrations that strengthen data consistency and operational scalability across channels.

Supporting Flexible Business Expansion Models

For brands unfamiliar with the Chinese market, finding an agent or distributor is an effective way to promote products. We support various business models, including S2B2b2C*, Marketplaces, O2O, and others, as well as accelerate distribution and establish commission structures, 3-way match, and integrating e-shops, customs and bonded warehouses, and ERPs to clients' home countries.


*S2B2b2C: A supply chain approach from businesses to smaller businesses to reach end-customers.

For brands unfamiliar with the Chinese market, finding an agent or distributor is an effective way to promote products. Our services support various business models, including S2B2b2C*, Marketplace, O2O, and others. We also assist clients in accelerating distribution and establishing adaptable commission rates, 3-way match, as well as integrating their e-shop, customs and bonded warehouses, and ERP to their home countries.


*S2B2b2C: A supply chain approach from businesses to smaller businesses to reach end-customers.

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Our Services

Through our digital transformation workshops, we collect and analyze your needs carry out digital and Commerce audits, and offer consultations on the best platform solution for your business. By compiling your ideal Commerce roadmap together we will be creating the best user experience for your future customers.
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Through our digital transformation workshops, we collect and analyze your needs carry out digital and Commerce audits, and offer consultations on the best platform solution for your business. By compiling your ideal Commerce roadmap together we will be creating the best user experience for your future customers.
Read more
Through our digital transformation workshops, we collect and analyze your needs carry out digital and Commerce audits, and offer consultations on the best platform solution for your business. By compiling your ideal Commerce roadmap together we will be creating the best user experience for your future customers.
Read more
Consultation and Strategy
B2B User Experience Design
B2B eCommerce Development

Our Work

Mannatech

B2C Development Hosting
Tailored China Cross-border eCommerce Solution for Health Supplements D2C
By building a legally-compliant China bonded localization model, TMO helped Mannatech offer an optimized eCommerce experience on WeChat and across desktop, mobile, and tablet, as well as integrated cross-border features.
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LifeVantage

B2C Cross-border Localization Strategy
Taking an American Brand on a Chinese Market Localization Journey
By designing a Cross-border Bonded eCommerce model that integrated logistics, payment, and customs compliance, as well as WeChat Mini Program and desktop and mobile web app development, TMO helped LifeVantage to smoothly enter the Chinese market.
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Royal Flora Holland

B2B B2C Cross-border Development Hosting Strategy UI/UX Design
China Market Research and Cross-border eCommerce Development
International floriculture marketplace Royal FloraHolland sought to explore the potential for B2B & D2C sales in China, for which TMO conducted in-depth market research, designed the execution plan for cross-border operation, and developed a responsive website for brand promotion.

Alrosa

B2C Cross-border Localization Strategy
China Cross-border Strategy and Mini-program Development
By providing research into China’s jewelry industry, cross-border logistics, and payment strategies, TMO developed a WeChat mini-program store for Alrosa, the World’s largest diamond mining firm, and helped grow its business in China.

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