China eCommerce Market Guide

This comprehensive China cross-border eCommerce Guide focuses on how to get started in the biggest eCommerce market in the world. Over nearly 150 pages, this covers China market localization in depth, providing a detailed overview on key areas, industry insights and market data for companies to successfully set-up and operate their eCommerce business.

  Array
(
    [_wp_page_template] => Array
        (
            [0] => default
        )

    [_yoast_indexnow_last_ping] => Array
        (
            [0] => 1721363095
        )

    [_download_short_title] => Array
        (
            [0] => field_5cef892461912
        )

    [download_short_title] => Array
        (
            [0] => China eCommerce Market Guide
        )

    [_download_intro] => Array
        (
            [0] => field_64ef2d5b76486
        )

    [download_intro] => Array
        (
            [0] => This comprehensive China cross-border eCommerce Guide focuses on how to get started in the biggest eCommerce market in the world. Over nearly 150 pages, this covers China market localization in depth, providing a detailed overview on key areas, industry insights and market data for companies to successfully set-up and operate their eCommerce business.
        )

    [_download_preview_file] => Array
        (
            [0] => field_64edce2ff2e06
        )

    [download_preview_file] => Array
        (
            [0] => 
        )

    [_download_features] => Array
        (
            [0] => field_64edcc9a983cc
        )

    [download_features] => Array
        (
            [0] => 
        )

    [_download_related] => Array
        (
            [0] => field_5b39a37f8493b
        )

    [download_related] => Array
        (
            [0] => 
        )

    [_free_vs_premium] => Array
        (
            [0] => field_65b18a992edc6
        )

    [free_vs_premium] => Array
        (
            [0] => 
        )

    [_table_of_contents] => Array
        (
            [0] => field_65b18cc85d2c7
        )

    [table_of_contents] => Array
        (
            [0] => 
Our team of eCommerce market researchers and experts tackle a number of different topics, from the economic outlook in China and the latest eCommerce business models, to the country’s legal framework, biggest sales channels, most popular payment methods, unique social media landscape, and marketing realities.
  • A full blueprint of China’s national and cross-border eCommerce ecosystem
  • Information and insights designed to help you get familiar with the opportunities available in China and make a better-informed decision about whether the market is right for you and your brand
  • Latest relevant statistics and data from the most recent sources available, updated in Q1 2020
  • A discussion of the different entry strategies available to foreign companies importing into China
  • Step-by-step instructions for setting up your own company in China
  • Analysis of China’s biggest sales channels
  • A breakdown of the logistics models and cross-border eCommerce frameworks and hubs
  • An exploration of the laws, incentives, taxes, and customs requirements for importers
  • An overview of the local culture and how that relates to consumer attitudes, buying culture, and marketing strategy
  • Twice-yearly updates provided for free, and complementary guides available on in-depth legal and store localization
) [_highlight] => Array ( [0] => field_65b18d3a62844 ) [highlight] => Array ( [0] => Updated for Q3 2020! Now including:
  • New updates to the legal framework chapter, in collaboration with TMO legal partner Fangben Law Office
  • The latest updates from China's most recent eCommerce legislation
  • Updated statistics to track the continued growth and latest trends of the Chinese market
  • A look at the current state of China's major eCommerce marketplaces as the dust settles on Amazon's pulling out of the country
  • Information on the recent expansion of China's cross-border eCommerce pilot zones
  • A profile of the modern, global trend-setting Chinese consumer
  • Up-to-date explanations of the rapidly expanding mobile eCommerce ecosystem in China, such as the explosive success of WeChat Mini-Programs
With a growing middle class, the world's largest population, and internet- and smartphone penetration rates of 56.9% and 69% respectively, China is a particularly lucrative market. Mobile might be characterised as the single most significant contributor to the growth of eCommerce in the country. As the world’s second largest economy and most populous nation, China offers foreign companies seemingly endless potential. Capitalising on this potential is however not easy. In order to support companies with their eCommerce development for China, we published the China eCommerce Market Localization Guide. ) [_highlight_gallery] => Array ( [0] => field_65b18d6f62845 ) [highlight_gallery] => Array ( [0] => a:3:{i:0;s:5:"85334";i:1;s:5:"85587";i:2;s:5:"85588";} ) [_highlight_popup] => Array ( [0] => field_65b18d7f62846 ) [highlight_popup] => Array ( [0] => 1 ) [_related_downloads] => Array ( [0] => field_65b18dfcc580d ) [related_downloads] => Array ( [0] => ) [_banner_link_1] => Array ( [0] => field_65b18eda3aab7 ) [banner_link_1] => Array ( [0] => /contact/ ) [_banner_link_2] => Array ( [0] => field_65b18f013aab8 ) [banner_link_2] => Array ( [0] => ) [_qa] => Array ( [0] => field_65b18f2c3aabb ) [_qa_0_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_0_question] => Array ( [0] => Which payment methods are currently available to purchase a resource? ) [_qa_0_answer] => Array ( [0] => field_65b18f433aabd ) [qa_0_answer] => Array ( [0] => At the moment we only support credit card payments. However, in the near future this will be expanded to include other popular methods such as WeChat Pay and Alipay. ) [_qa_1_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_1_question] => Array ( [0] => What should I do if I have not received my email or my payment failed? ) [_qa_1_answer] => Array ( [0] => field_65b18f433aabd ) [qa_1_answer] => Array ( [0] => If you encounter any problems throughout the ordering process, get in touch with us. You can reach us through our online customer service. Alternatively, you can send an email to info@tmogroup.asia or give us a call at +86 (0)21 617 00 396. ) [_qa_2_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_2_question] => Array ( [0] => If my payment was successful, can I receive an invoice? ) [_qa_2_answer] => Array ( [0] => field_65b18f433aabd ) [qa_2_answer] => Array ( [0] => TMO Group can provide an invoice for purchase of the guides. If you need an invoice, please send a request by email to info@tmogroup.asia with the detailed company information for the invoice and the payment receipt. Once we receive, we can issue the digital invoice and send it to you via e-mail within 10 working days. ) [qa] => Array ( [0] => 4 ) [_edd_download_earnings] => Array ( [0] => 1108.800000 ) [_edd_download_sales] => Array ( [0] => 21 ) [onesignal_meta_box_present] => Array ( [0] => 1 ) [onesignal_send_notification] => Array ( [0] => ) [onesignal_modify_title_and_content] => Array ( [0] => ) [onesignal_notification_custom_heading] => Array ( [0] => ) [onesignal_notification_custom_content] => Array ( [0] => ) [_yoast_wpseo_focuskeywords] => Array ( [0] => [{"keyword":"China import export","score":33},{"keyword":"China eCommerce Guide PDF ","score":33},{"keyword":"China import export PDF","score":33},{"keyword":"China cross-border eCommerce guide","score":39}] ) [_yoast_wpseo_keywordsynonyms] => Array ( [0] => ["","China import export guide","China eCommerce Guide PDF download","China import export PDF download","China cross-border eCommerce pdf"] ) [_yoast_wpseo_estimated-reading-time-minutes] => Array ( [0] => 1 ) [_yoast_wpseo_wordproof_timestamp] => Array ( [0] => ) [edd_price] => Array ( [0] => 99.00 ) [edd_download_files] => Array ( [0] => a:1:{i:1;a:6:{s:5:"index";s:1:"0";s:13:"attachment_id";s:1:"0";s:14:"thumbnail_size";s:5:"false";s:4:"name";s:53:"20200103 China eCommerce Market Localization Guide EN";s:4:"file";s:116:"https://www.tmogroup.asia/wp-content/uploads/edd/2021/02/20200103-China-eCommerce-Market-Localization-Guide-EN-2.pdf";s:9:"condition";s:3:"all";}} ) [_edd_bundled_products] => Array ( [0] => a:1:{i:0;s:1:"0";} ) [_edd_button_behavior] => Array ( [0] => add_to_cart ) [download_intro_content_title] => Array ( [0] => China eCommerce Market Localization Guide ) [_download_intro_content_title] => Array ( [0] => field_5cef892461912 ) [download_intro_content] => Array ( [0] => This comprehensive China cross-border eCommerce Guide focuses on how to get started in the biggest eCommerce market in the world. Over nearly 150 pages, this covers China market localization in depth, providing a detailed overview on key areas, industry insights and market data for companies to successfully set-up and operate their eCommerce business. ) [_download_intro_content] => Array ( [0] => field_5b39a9e1352d2 ) [related_section_title] => Array ( [0] => Others Also Looked At These... ) [_related_section_title] => Array ( [0] => field_5b3adde339f9b ) [related_section_related_downloads_0_download] => Array ( [0] => 34441 ) [_related_section_related_downloads_0_download] => Array ( [0] => field_5b39a37f8493b ) [related_section_related_downloads] => Array ( [0] => 3 ) [_related_section_related_downloads] => Array ( [0] => field_5b39a3138493a ) [_edd_all_access_enabled] => Array ( [0] => ) [_edd_all_access_settings] => Array ( [0] => ) [_edd_all_access_receipt_settings] => Array ( [0] => ) [_wp_old_date] => Array ( [0] => 2018-06-11|2018-07-26|2019-07-01|2019-07-02|2020-01-06|2020-04-18|2020-06-18|2020-06-08|2020-07-21 ) [tmo_post_views_count] => Array ( [0] => 7321 ) [inline_featured_image] => Array ( [0] => 0 ) [otw_grid_manager_content] => Array ( [0] => [] ) [_yoast_wpseo_focuskw] => Array ( [0] => China eCommerce Guide ) [_yoast_wpseo_title] => Array ( [0] => 2020 China Cross-Border eCommerce Guide - TMO Group ) [_yoast_wpseo_metadesc] => Array ( [0] => This in-depth China eCommerce Guide can help your company rise to the challenges of the Chinese market and sell via cross-border. Updated for 2020! ) [_yoast_wpseo_linkdex] => Array ( [0] => 42 ) [download_description_0_title] => Array ( [0] => Updated for Q3 2020! ) [_download_description_0_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_0_content] => Array ( [0] => Now including:
  • New updates to the legal framework chapter, in collaboration with TMO legal partner Fangben Law Office
  • The latest updates from China's most recent eCommerce legislation
  • Updated statistics to track the continued growth and latest trends of the Chinese market
  • A look at the current state of China's major eCommerce marketplaces as the dust settles on Amazon's pulling out of the country
  • Information on the recent expansion of China's cross-border eCommerce pilot zones
  • A profile of the modern, global trend-setting Chinese consumer
  • Up-to-date explanations of the rapidly expanding mobile eCommerce ecosystem in China, such as the explosive success of WeChat Mini-Programs
With a growing middle class, the world's largest population, and internet- and smartphone penetration rates of 56.9% and 69% respectively, China is a particularly lucrative market. Mobile might be characterised as the single most significant contributor to the growth of eCommerce in the country. As the world’s second largest economy and most populous nation, China offers foreign companies seemingly endless potential. Capitalising on this potential is however not easy. In order to support companies with their eCommerce development for China, we published the China eCommerce Market Localization Guide. ) [_download_description_0_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_1_title] => Array ( [0] => Who should read this guide? ) [_download_description_1_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_1_content] => Array ( [0] => The China eCommerce Market Localization Guide is a handbook for business owners, C-level executives, marketeers and eCommerce specialists. It covers an extensive range of business topics, featuring industry insights, latest available market data and hands-on insider information. We provide you with a complete overview and strategic direction in starting your eCommerce business. The guide is not only suitable for business owners and C-level executives but also provides topics for eCommerce operators and marketing specialists. ) [_download_description_1_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_2_title] => Array ( [0] => Features (USPs) ) [_download_description_2_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_2_content] => Array ( [0] => Our team of eCommerce market researchers and experts tackle a number of different topics, from the economic outlook in China and the latest eCommerce business models, to the country's legal framework, biggest sales channels, most popular payment methods, unique social media landscape, and marketing realities.
  • A full blueprint of China’s national and cross-border eCommerce ecosystem
  • Information and insights designed to help you get familiar with the opportunities available in China and make a better-informed decision about whether the market is right for you and your brand
  • Latest relevant statistics and data from the most recent sources available, updated in Q1 2020
  • A discussion of the different entry strategies available to foreign companies importing into China
  • Step-by-step instructions for setting up your own company in China
  • Analysis of China's biggest sales channels
  • A breakdown of the logistics models and cross-border eCommerce frameworks and hubs
  • An exploration of the laws, incentives, taxes, and customs requirements for importers
  • An overview of the local culture and how that relates to consumer attitudes, buying culture, and marketing strategy
  • Twice-yearly updates provided for free, and complementary guides available on in-depth legal and store localization
) [_download_description_2_content] => Array ( [0] => field_5b399a6b21e4d ) [related_section_related_downloads_1_download] => Array ( [0] => 35076 ) [_related_section_related_downloads_1_download] => Array ( [0] => field_5b39a37f8493b ) [related_section_related_downloads_2_download] => Array ( [0] => 35079 ) [_related_section_related_downloads_2_download] => Array ( [0] => field_5b39a37f8493b ) [_yoast_wpseo_primary_download_category] => Array ( [0] => 168 ) [_edd_download_limit_override_41775] => Array ( [0] => ) [_wp_old_slug] => Array ( [0] => [1] => china-ecommerce-market-guide-2 ) [_dp_original] => Array ( [0] => 34324 ) [download_description_3_title] => Array ( [0] => ) [_download_description_3_title] => Array ( [0] => ) [download_description_3_content] => Array ( [0] => ) [_download_description_3_content] => Array ( [0] => ) [download_description_4_image_row_0_image] => Array ( [0] => ) [_download_description_4_image_row_0_image] => Array ( [0] => ) [download_description_4_image_row_0_lightbox] => Array ( [0] => ) [_download_description_4_image_row_0_lightbox] => Array ( [0] => ) [download_description_4_image_row_0_gallery] => Array ( [0] => ) [_download_description_4_image_row_0_gallery] => Array ( [0] => ) [download_description_4_image_row_0_row_id] => Array ( [0] => ) [_download_description_4_image_row_0_row_id] => Array ( [0] => ) [download_description_4_image_row_1_image] => Array ( [0] => ) [_download_description_4_image_row_1_image] => Array ( [0] => ) [download_description_4_image_row_1_lightbox] => Array ( [0] => ) [_download_description_4_image_row_1_lightbox] => Array ( [0] => ) [download_description_4_image_row_1_gallery] => Array ( [0] => ) [_download_description_4_image_row_1_gallery] => Array ( [0] => ) [download_description_4_image_row_1_row_id] => Array ( [0] => ) [_download_description_4_image_row_1_row_id] => Array ( [0] => ) [download_description_4_image_row] => Array ( [0] => ) [_download_description_4_image_row] => Array ( [0] => ) [download_description_4_title] => Array ( [0] => 7-Day Money-Back Guarantee ) [_download_description_4_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_4_content] => Array ( [0] => We are very proud of our guides - so if you aren't satisfied with any one of them, contact us with your reasons within 7 days of purchase to receive a full refund. We also offer a free guide to help those not yet ready to make a purchase. ) [_download_description_4_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_6_image_row_0_image] => Array ( [0] => ) [_download_description_6_image_row_0_image] => Array ( [0] => ) [download_description_6_image_row_0_lightbox] => Array ( [0] => ) [_download_description_6_image_row_0_lightbox] => Array ( [0] => ) [download_description_6_image_row_0_gallery] => Array ( [0] => ) [_download_description_6_image_row_0_gallery] => Array ( [0] => ) [download_description_6_image_row_0_row_id] => Array ( [0] => ) [_download_description_6_image_row_0_row_id] => Array ( [0] => ) [download_description_6_image_row_1_image] => Array ( [0] => ) [_download_description_6_image_row_1_image] => Array ( [0] => ) [download_description_6_image_row_1_lightbox] => Array ( [0] => ) [_download_description_6_image_row_1_lightbox] => Array ( [0] => ) [download_description_6_image_row_1_gallery] => Array ( [0] => ) [_download_description_6_image_row_1_gallery] => Array ( [0] => ) [download_description_6_image_row_1_row_id] => Array ( [0] => ) [_download_description_6_image_row_1_row_id] => Array ( [0] => ) [download_description_6_image_row] => Array ( [0] => ) [_download_description_6_image_row] => Array ( [0] => ) [download_description_2_image_row_0_image] => Array ( [0] => ) [_download_description_2_image_row_0_image] => Array ( [0] => ) [download_description_2_image_row_0_lightbox] => Array ( [0] => ) [_download_description_2_image_row_0_lightbox] => Array ( [0] => ) [download_description_2_image_row_0_gallery] => Array ( [0] => ) [_download_description_2_image_row_0_gallery] => Array ( [0] => ) [download_description_2_image_row_0_row_id] => Array ( [0] => ) [_download_description_2_image_row_0_row_id] => Array ( [0] => ) [download_description_2_image_row_1_image] => Array ( [0] => ) [_download_description_2_image_row_1_image] => Array ( [0] => ) [download_description_2_image_row_1_lightbox] => Array ( [0] => ) [_download_description_2_image_row_1_lightbox] => Array ( [0] => ) [download_description_2_image_row_1_gallery] => Array ( [0] => ) [_download_description_2_image_row_1_gallery] => Array ( [0] => ) [download_description_2_image_row_1_row_id] => Array ( [0] => ) [_download_description_2_image_row_1_row_id] => Array ( [0] => ) [download_description_2_image_row] => Array ( [0] => ) [_download_description_2_image_row] => Array ( [0] => ) [download_description_5_title] => Array ( [0] => ) [_download_description_5_title] => Array ( [0] => ) [download_description_5_content] => Array ( [0] => ) [_download_description_5_content] => Array ( [0] => ) [download_description_8_title] => Array ( [0] => About eCommerce Localization Guide series ) [_download_description_8_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_8_content] => Array ( [0] => TMO Group publishes an extensive series of eCommerce Localization Guides. Covering general, legal and store-level localization topics, these handbooks provide key market and hands-on information on how to localize your eBusiness per country. We currently cover the following markets in our series: China, Malaysia, India, the Philippines, Indonesia, Vietnam, Thailand and Italy. This series is continuously expanding and being updated. All our guides are published in English and Chinese. The guides are based on our aggregated 20+ years of experience and composed by our dedicated team of eCommerce market researchers. This all-inclusive complementary series of guides will help you find your way through the eCommerce jungle. Be sure to check out our complete series of guides which cover: (A) eCommerce Market Localization, (B) eCommerce Store Localization and (C) eCommerce Legal Localization. ) [_download_description_8_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_9_title] => Array ( [0] => FAQ ) [_download_description_9_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_9_content] => Array ( [0] => Q1: How can I get a copy of this eCommerce Market Localization Guide? A1: Just click on the ‘download now’ button and fill out your business details on the next page. You can then pay directly via PayPal. Once your payment is confirmed, we will send you a dedicated download link for your copy of the guide in PDF format. Q2: What is the difference between the starter's guide and the in-depth guide? A2: All our guides are based on TMO Group’s aggregated 20+ years of experience and composed by our dedicated team of eCommerce market researchers. However, the in-depth guide offers many more insights and much more detailed information than the starter's guide. Q3: Which payment methods are currently available to purchase a resource? A3: At the moment we only support credit card payments. However, in the near future this will be expanded to include other popular methods such as WeChat Pay and Alipay. Q4: What should I do if I have not received my email or my payment failed? A4: If you encounter any problems throughout the ordering process, get in touch with us. You can reach us through our online customer service. Alternatively, you can send an email to info@tmogroup.asia or give us a call at +86 (0)21 617 00 396. Q5: If my payment was successful, can I receive an invoice? A5: TMO Group can provide an invoice for purchase of the guides. If you need an invoice, please send a request by email to info@tmogroup.asia with the detailed company information for the invoice and the payment receipt. Once we receive, we can issue the digital invoice and sed it to you via e-mail within 10 working days. ) [_download_description_9_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_3_image_row_0_image] => Array ( [0] => 38225 ) [_download_description_3_image_row_0_image] => Array ( [0] => field_5b39a07f6cde0 ) [download_description_3_image_row_0_lightbox] => Array ( [0] => 1 ) [_download_description_3_image_row_0_lightbox] => Array ( [0] => field_5b5947836e6c1 ) [download_description_3_image_row_0_gallery] => Array ( [0] => a:1:{i:0;s:5:"38260";} ) [_download_description_3_image_row_0_gallery] => Array ( [0] => field_5b5947a86e6c2 ) [download_description_3_image_row_0_row_id] => Array ( [0] => 5b5966addbbf8 ) [_download_description_3_image_row_0_row_id] => Array ( [0] => field_5b5947ce6e6c3 ) [download_description_3_image_row_1_image] => Array ( [0] => 38226 ) [_download_description_3_image_row_1_image] => Array ( [0] => field_5b39a07f6cde0 ) [download_description_3_image_row_1_lightbox] => Array ( [0] => 1 ) [_download_description_3_image_row_1_lightbox] => Array ( [0] => field_5b5947836e6c1 ) [download_description_3_image_row_1_gallery] => Array ( [0] => a:1:{i:0;s:5:"38261";} ) [_download_description_3_image_row_1_gallery] => Array ( [0] => field_5b5947a86e6c2 ) [download_description_3_image_row_1_row_id] => Array ( [0] => 5b5966ade39b2 ) [_download_description_3_image_row_1_row_id] => Array ( [0] => field_5b5947ce6e6c3 ) [download_description_3_image_row] => Array ( [0] => 2 ) [_download_description_3_image_row] => Array ( [0] => field_5b39a0486cddf ) [download_description_6_title] => Array ( [0] => ) [_download_description_6_title] => Array ( [0] => ) [download_description_6_content] => Array ( [0] => ) [_download_description_6_content] => Array ( [0] => ) [download_description_5_image_row_0_image] => Array ( [0] => ) [_download_description_5_image_row_0_image] => Array ( [0] => ) [download_description_5_image_row_0_lightbox] => Array ( [0] => ) [_download_description_5_image_row_0_lightbox] => Array ( [0] => ) [download_description_5_image_row_0_gallery] => Array ( [0] => ) [_download_description_5_image_row_0_gallery] => Array ( [0] => ) [download_description_5_image_row_0_row_id] => Array ( [0] => ) [_download_description_5_image_row_0_row_id] => Array ( [0] => ) [download_description_5_image_row_1_image] => Array ( [0] => ) [_download_description_5_image_row_1_image] => Array ( [0] => ) [download_description_5_image_row_1_lightbox] => Array ( [0] => ) [_download_description_5_image_row_1_lightbox] => Array ( [0] => ) [download_description_5_image_row] => Array ( [0] => ) [_download_description_5_image_row] => Array ( [0] => ) [download_description_7_title] => Array ( [0] => ) [_download_description_7_title] => Array ( [0] => ) [download_description_7_content] => Array ( [0] => ) [_download_description_7_content] => Array ( [0] => ) [download_description_7_image_row_0_image] => Array ( [0] => ) [_download_description_7_image_row_0_image] => Array ( [0] => ) [download_description_7_image_row_0_lightbox] => Array ( [0] => ) [_download_description_7_image_row_0_lightbox] => Array ( [0] => ) [download_description_7_image_row_0_gallery] => Array ( [0] => ) [_download_description_7_image_row_0_gallery] => Array ( [0] => ) [download_description_7_image_row_0_row_id] => Array ( [0] => ) [_download_description_7_image_row_0_row_id] => Array ( [0] => ) [download_description_7_image_row_1_image] => Array ( [0] => ) [_download_description_7_image_row_1_image] => Array ( [0] => ) [download_description_7_image_row_1_lightbox] => Array ( [0] => ) [_download_description_7_image_row_1_lightbox] => Array ( [0] => ) [download_description_7_image_row_1_gallery] => Array ( [0] => ) [_download_description_7_image_row_1_gallery] => Array ( [0] => ) [download_description_7_image_row_1_row_id] => Array ( [0] => ) [_download_description_7_image_row_1_row_id] => Array ( [0] => ) [download_description_7_image_row] => Array ( [0] => ) [_download_description_7_image_row] => Array ( [0] => ) [download_description_9_image_row_0_image] => Array ( [0] => ) [_download_description_9_image_row_0_image] => Array ( [0] => ) [download_description_9_image_row_0_lightbox] => Array ( [0] => ) [_download_description_9_image_row_0_lightbox] => Array ( [0] => ) [download_description_9_image_row_0_gallery] => Array ( [0] => ) [_download_description_9_image_row_0_gallery] => Array ( [0] => ) [download_description_9_image_row_0_row_id] => Array ( [0] => ) [_download_description_9_image_row_0_row_id] => Array ( [0] => ) [download_description_9_image_row_1_image] => Array ( [0] => ) [_download_description_9_image_row_1_image] => Array ( [0] => ) [download_description_9_image_row_1_lightbox] => Array ( [0] => ) [_download_description_9_image_row_1_lightbox] => Array ( [0] => ) [download_description_9_image_row_1_gallery] => Array ( [0] => ) [_download_description_9_image_row_1_gallery] => Array ( [0] => ) [download_description_9_image_row_1_row_id] => Array ( [0] => ) [_download_description_9_image_row_1_row_id] => Array ( [0] => ) [download_description_9_image_row] => Array ( [0] => ) [_download_description_9_image_row] => Array ( [0] => ) [_edd_download_limit_override_56532] => Array ( [0] => ) [download_description_5_image_row_1_gallery] => Array ( [0] => ) [_download_description_5_image_row_1_gallery] => Array ( [0] => ) [download_description_5_image_row_1_row_id] => Array ( [0] => ) [_download_description_5_image_row_1_row_id] => Array ( [0] => ) [_edd_download_limit_override_63320] => Array ( [0] => ) [_edd_download_limit_override_63318] => Array ( [0] => ) [mmpm_post_icon] => Array ( [0] => im-icon-globe ) [_edd_download_limit_override_40494] => Array ( [0] => ) [download_intro_title] => Array ( [0] => China eCommerce Market Localization Guide ) [_download_intro_title] => Array ( [0] => field_5b39a9d1352d1 ) [_yoast_wpseo_focuskw_text_input] => Array ( [0] => ) [download_description_1_image_row_0_image] => Array ( [0] => ) [_download_description_1_image_row_0_image] => Array ( [0] => ) [download_description_1_image_row_1_image] => Array ( [0] => ) [_download_description_1_image_row_1_image] => Array ( [0] => ) [download_description_1_image_row] => Array ( [0] => ) [_download_description_1_image_row] => Array ( [0] => ) [download_description_1_image_row_0_lightbox] => Array ( [0] => ) [_download_description_1_image_row_0_lightbox] => Array ( [0] => ) [download_description_1_image_row_0_gallery] => Array ( [0] => ) [_download_description_1_image_row_0_gallery] => Array ( [0] => ) [download_description_1_image_row_0_row_id] => Array ( [0] => ) [_download_description_1_image_row_0_row_id] => Array ( [0] => ) [download_description_1_image_row_1_lightbox] => Array ( [0] => ) [_download_description_1_image_row_1_lightbox] => Array ( [0] => ) [download_description_1_image_row_1_gallery] => Array ( [0] => ) [_download_description_1_image_row_1_gallery] => Array ( [0] => ) [download_description_1_image_row_1_row_id] => Array ( [0] => ) [_download_description_1_image_row_1_row_id] => Array ( [0] => ) [_edd_download_limit_override_34805] => Array ( [0] => ) [_edd_download_limit_override_35321] => Array ( [0] => 4 ) [_edd_download_limit_override_40045] => Array ( [0] => ) [_edd_download_limit_override_63326] => Array ( [0] => ) [_edd_download_limit_override_37055] => Array ( [0] => ) [_edd_download_limit_override_53159] => Array ( [0] => ) [_edd_download_limit_override_53189] => Array ( [0] => ) [edd_sku] => Array ( [0] => ) [_edd_download_limit_override_37509] => Array ( [0] => ) [_edd_download_limit_override_55976] => Array ( [0] => ) [_edd_download_limit_override_63328] => Array ( [0] => ) [_yoast_wpseo_is_cornerstone] => Array ( [0] => 1 ) [_edd_download_limit_override_63322] => Array ( [0] => 7 ) [_edd_download_limit_override_41767] => Array ( [0] => ) [_edd_download_limit_override_54353] => Array ( [0] => ) [_edd_download_limit_override_39021] => Array ( [0] => ) [_edd_download_limit_override_53193] => Array ( [0] => ) [_edd_download_limit_override_63332] => Array ( [0] => ) [download_description_1_image_row_2_image] => Array ( [0] => ) [_download_description_1_image_row_2_image] => Array ( [0] => ) [download_description_1_image_row_2_lightbox] => Array ( [0] => ) [_download_description_1_image_row_2_lightbox] => Array ( [0] => ) [download_description_1_image_row_2_gallery] => Array ( [0] => ) [_download_description_1_image_row_2_gallery] => Array ( [0] => ) [download_description_1_image_row_2_row_id] => Array ( [0] => ) [_download_description_1_image_row_2_row_id] => Array ( [0] => ) [download_description_4_image_row_2_image] => Array ( [0] => ) [_download_description_4_image_row_2_image] => Array ( [0] => ) [download_description_4_image_row_2_lightbox] => Array ( [0] => ) [_download_description_4_image_row_2_lightbox] => Array ( [0] => ) [download_description_4_image_row_2_gallery] => Array ( [0] => ) [_download_description_4_image_row_2_gallery] => Array ( [0] => ) [download_description_4_image_row_2_row_id] => Array ( [0] => ) [_download_description_4_image_row_2_row_id] => Array ( [0] => ) [download_description_10_title] => Array ( [0] => ) [_download_description_10_title] => Array ( [0] => ) [download_description_10_content] => Array ( [0] => ) [_download_description_10_content] => Array ( [0] => ) [_thumbnail_id] => Array ( [0] => 85336 ) [_edit_lock] => Array ( [0] => 1721363144:7 ) [_edit_last] => Array ( [0] => 7 ) [download_thumbnail] => Array ( [0] => 85334 ) [_download_thumbnail] => Array ( [0] => field_65dfe4f92ef0e ) [page_link] => Array ( [0] => ) [_page_link] => Array ( [0] => field_65de8afb998f5 ) [free_download] => Array ( [0] => ) [_free_download] => Array ( [0] => field_65c434b88abef ) [companies] => Array ( [0] => a:16:{i:0;s:5:"87064";i:1;s:5:"87067";i:2;s:5:"87071";i:3;s:5:"87074";i:4;s:5:"87070";i:5;s:5:"87078";i:6;s:5:"87076";i:7;s:5:"87075";i:8;s:5:"87077";i:9;s:5:"87072";i:10;s:5:"87079";i:11;s:5:"87101";i:12;s:5:"87102";i:13;s:5:"87065";i:14;s:5:"87073";i:15;s:5:"87068";} ) [_companies] => Array ( [0] => field_65e5bd0a33aac ) [ct_other_template] => Array ( [0] => 0 ) [ct_template_archive_post_types_all] => Array ( [0] => ) [ct_template_categories] => Array ( [0] => a:0:{} ) [ct_template_categories_all] => Array ( [0] => ) [ct_template_tags] => Array ( [0] => a:0:{} ) [ct_template_tags_all] => Array ( [0] => ) [ct_template_custom_taxonomies] => Array ( [0] => a:0:{} ) [ct_template_custom_taxonomies_all] => Array ( [0] => ) [ct_template_authors_archives_all] => Array ( [0] => ) [ct_template_index] => Array ( [0] => ) [ct_template_front_page] => Array ( [0] => ) [ct_template_blog_posts] => Array ( [0] => ) [ct_template_date_archive] => Array ( [0] => ) [ct_template_search_page] => Array ( [0] => ) [ct_template_inner_content] => Array ( [0] => ) [ct_template_404_page] => Array ( [0] => ) [ct_template_all_archives] => Array ( [0] => ) [ct_template_archive_among_taxonomies] => Array ( [0] => a:0:{} ) [ct_template_apply_if_archive_among_taxonomies] => Array ( [0] => ) [ct_template_archive_post_types] => Array ( [0] => a:0:{} ) [ct_template_apply_if_archive_among_cpt] => Array ( [0] => ) [ct_template_authors_archives] => Array ( [0] => a:0:{} ) [ct_template_apply_if_archive_among_authors] => Array ( [0] => ) [ct_template_single_all] => Array ( [0] => ) [ct_template_post_types] => Array ( [0] => a:0:{} ) [ct_template_exclude_ids] => Array ( [0] => ) [ct_template_include_ids] => Array ( [0] => ) [ct_template_taxonomies] => Array ( [0] => a:2:{s:5:"names";a:0:{}s:6:"values";a:0:{}} ) [ct_use_template_taxonomies] => Array ( [0] => ) [ct_template_post_of_parents] => Array ( [0] => a:0:{} ) [ct_template_apply_if_post_of_parents] => Array ( [0] => ) [ct_template_order] => Array ( [0] => 0 ) [ct_builder_shortcodes] => Array ( [0] => ) [oxygen_lock_post_edit_mode] => Array ( [0] => ) [_a3_pvc_activated] => Array ( [0] => false ) [button_link] => Array ( [0] => ) [_button_link] => Array ( [0] => field_65de8afb998f5 ) [_edd_download_gross_sales] => Array ( [0] => 21 ) [_edd_download_gross_earnings] => Array ( [0] => 1108.8 ) [_qa_3_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_3_question] => Array ( [0] => I need specific data about my industry, do you offer customized reports? ) [_qa_3_answer] => Array ( [0] => field_65b18f433aabd ) [qa_3_answer] => Array ( [0] => Yes! From preliminary eCommerce scans that inform your market entry strategy, to monthly data checks, and long-term monitoring, we offer custom data collection and analysis to help identify your industry's market structure, pricing, top competitors, trends, and more. To learn more, navigate to our "Data Service" page in the main menu or contact us to discuss your data needs. ) [_banner_title] => Array ( [0] => field_6650573688572 ) [banner_title] => Array ( [0] => Need specific data for your business? ) [_button_text] => Array ( [0] => field_6650576288573 ) [button_text] => Array ( [0] => Customize your report ) [cmplz_hide_cookiebanner] => Array ( [0] => ) )

What Will You Find...

Our team of eCommerce market researchers and experts tackle a number of different topics, from the economic outlook in China and the latest eCommerce business models, to the country’s legal framework, biggest sales channels, most popular payment methods, unique social media landscape, and marketing realities.
  • A full blueprint of China’s national and cross-border eCommerce ecosystem
  • Information and insights designed to help you get familiar with the opportunities available in China and make a better-informed decision about whether the market is right for you and your brand
  • Latest relevant statistics and data from the most recent sources available, updated in Q1 2020
  • A discussion of the different entry strategies available to foreign companies importing into China
  • Step-by-step instructions for setting up your own company in China
  • Analysis of China’s biggest sales channels
  • A breakdown of the logistics models and cross-border eCommerce frameworks and hubs
  • An exploration of the laws, incentives, taxes, and customs requirements for importers
  • An overview of the local culture and how that relates to consumer attitudes, buying culture, and marketing strategy
  • Twice-yearly updates provided for free, and complementary guides available on in-depth legal and store localization

Highlights

Updated for Q3 2020!

Now including:

  • New updates to the legal framework chapter, in collaboration with TMO legal partner Fangben Law Office
  • The latest updates from China's most recent eCommerce legislation
  • Updated statistics to track the continued growth and latest trends of the Chinese market
  • A look at the current state of China's major eCommerce marketplaces as the dust settles on Amazon's pulling out of the country
  • Information on the recent expansion of China's cross-border eCommerce pilot zones
  • A profile of the modern, global trend-setting Chinese consumer
  • Up-to-date explanations of the rapidly expanding mobile eCommerce ecosystem in China, such as the explosive success of WeChat Mini-Programs

With a growing middle class, the world's largest population, and internet- and smartphone penetration rates of 56.9% and 69% respectively, China is a particularly lucrative market. Mobile might be characterised as the single most significant contributor to the growth of eCommerce in the country. As the world’s second largest economy and most populous nation, China offers foreign companies seemingly endless potential. Capitalising on this potential is however not easy.

In order to support companies with their eCommerce development for China, we published the China eCommerce Market Localization Guide.

These companies trust us

Need specific data for your business?

Customize your report

Questions & Answers

Which payment methods are currently available to purchase a resource?

At the moment we only support credit card payments. However, in the near future this will be expanded to include other popular methods such as WeChat Pay and Alipay.

What should I do if I have not received my email or my payment failed?

If you encounter any problems throughout the ordering process, get in touch with us. You can reach us through our online customer service. Alternatively, you can send an email to info@tmogroup.asia or give us a call at +86 (0)21 617 00 396.

If my payment was successful, can I receive an invoice?

TMO Group can provide an invoice for purchase of the guides. If you need an invoice, please send a request by email to info@tmogroup.asia with the detailed company information for the invoice and the payment receipt. Once we receive, we can issue the digital invoice and send it to you via e-mail within 10 working days.

I need specific data about my industry, do you offer customized reports?

Yes! From preliminary eCommerce scans that inform your market entry strategy, to monthly data checks, and long-term monitoring, we offer custom data collection and analysis to help identify your industry's market structure, pricing, top competitors, trends, and more. To learn more, navigate to our "Data Service" page in the main menu or contact us to discuss your data needs.
Can’t find the answer here? Contact us for support.

Similar downloads

All downloads
All
Market guide
Industry report
Outlook
Localization
Data pack
All downloads