

This free industry report covers all the major bases for overseas companies looking to sell cosmetics (whether makeup or skincare products) to China, which represents an exciting market for this industry. China’s cosmetics market is not only huge – it’s also at the forefront of innovation and online integration. As such, many overseas companies will have to learn to catch up in order to compete.
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In previous decades, China represented a large but under-developed market for overseas cosmetics brands, who could more easily dominate local competition with their high quality products and stellar international reputations.
While quality and reputation remain strengths for overseas brands, the Chinese market has developed so rapidly that now international brands are having to learn from the trend-setting Chinese market in order to stay competitive, and in order to prepare for possible similar developments back home.
This report will be updated annually.