China B2B eCommerce Solutions
In the wake of the pandemic, more and more B2B companies in China are moving their operations online, following an accelerating trend of digital transformation. One of the crucial elements of digital transformation is B2B eCommerce: it enables companies to create digital experience for customers, enhance data analysis capabilities, build system connection and start leveraging cloud services.
The successful development of eCommerce for B2B enterprises, however, is not easy anywhere in the world and China is no exception. Companies will face multiple challenges, such as rebalancing the entire supply chain, adjusting internal processes, vastly modifying or even building from scratch such areas as digital assets management and pricing strategies.
TMO Group can help your company to develop China-oriented B2B eCommerce at any stage of digital transformation you are at. We are here to make sure you can take full advantage of new opportunities and calmly navigate through all required changes.
Chinese digital B2B ecosystem
China eCommerce Challenges
Set up a digital catalog that would attract and convert new online customers
Expand pure offline B2B transaction model to online: utilize available channels, integrate inventory and sales data
Cater to personalized needs of B2B customers: provide a complex pricing logic, support multiple payment and fulfillment options
Provide smooth digital user experience for customers and automated processes for employees. Address their concerns, facilitating seamless transition from offline to online
Use data to deepen the understanding of your company and your customers. Drive digital transformation in your company, cultivate emergence of new digital formats and models
Supercharge your B2B eCommerce with TMO’s expertise.
Consulting and Strategy
eCommerce Roadmap
We will help you develop an effective and achievable eCommerce strategy.
eCommerce requirements analysis
We will help you to collect all functional and business requirements to get the best possible result from the very start.
eCommerce partner audit
We will help you to select the right provider for payments, logistics and other required 3rd party services.
eCommerce technology audit
We will help you to choose platforms and technology stacks, most suitable to your business model.
Migration from existing system
We will help you achieve a seamless transition between legacy systems and the new platform.
eCommerce Customer Experience Upgrade
End-to-end audit of your existing customer journey.
B2B User Experience Design
Whether you are launching a new “direct-to-customer” product, putting together a B2B eCommerce catalog with an elaborate structure of technical specifications, or designing unique purchase processes for your top customers – our UX/UI team is here to craft a smooth user journey for every step of any scenario.
B2B eCommerce development
We have experience in developing B2B eCommerce platforms for a wide range of business models: from B2b and B2B to D2C and dealer-based distribution. Our technical team will apply its expertise to develop the solution that fits your business perfectly.
Integration experts
Seamless data flow between business systems is a foundation for smooth operations and a prerequisite for automating business processes and raising a company’s efficiency. We have extensive experience in building all-encompassing eCommerce ecosystems, connecting ERP, CRM, order and transportation management systems (OMS and TMS) and many others.
Operation and Maintenance
Compared to most B2C solutions, B2B solutions often feature many resource-intensive features: expansive catalogs with hundreds of thousands items; personalized workflow; custom prices, tailored to each visitor. As a result, it requires a custom infrastructure solution, complete with maintenance and operations team: TMO Group has the resources and expertise to handle the task.
Digital marketing
We are big proponents of the “digital brand equity” approach to marketing. We will implement it for your project, beginning at market scan, studying users’ behavior, determining new trends in social and content landscape – all the way to formulating and implementing user acquisition strategies to populate your lead generation funnel.
Regional expansion
Our multi-language, multi-market solutions will be a perfect launchpad to expand your eCommerce into different regions of the world, particularly, China and South East Asia. While there are distinctions, customers in South East Asia share a lot of shopping traits with Chinese counterparts, allowing for most of the platform’s functionality to be reused.
Local teams will have all the required tools to customize the eCommerce solution to their region. At the same time, you will have a single point of control to manage regional branches. This approach allows for significant economies of scale, when it comes to development and IT maintenance costs.
