Neora

Recommendation & Points Visualization Dashboard Helps Social Commerce Expansion in China

Category
Language
Region
B2CDevelopmentUI/UX Design
China
Category:
B2CDevelopmentUI/UX Design
Region:
China

Background

Neora, founded in the United States, is known for its anti-aging skincare and wellness products, and has built a global network of partners and distributors through a direct sales model.

Unlike Western markets, China enforces stricter regulations on incentives and rebates, and social commerce has profoundly reshaped local consumer behavior. As a result, a robust points system combined with community engagement has become essential for sustainable growth.

To support its entry into the Chinese market, Neora planned to launch a cross-border eCommerce platform and sought a compliant, secure Recommendation & Points Management backend as the core digital foundation for its business expansion.

Challenges

  • Compliance of incentive tiers: The system needed a visual recommendation mechanism that avoided regulatory risks.

  • Information silos: Points and referral data were scattered across systems, reducing efficiency.

  • Different role needs: Consumers care about points credited; while managers focus on user activity.

  • Mobile limitations: Users expect mobile access, but there was no real-time, convenient mobile entry.

  • Cross-border integration: The China backend must integrate with the global (U.S.) ERP

Service & Solution

TMO built a custom Recommendation + Points Visualization Dashboard for Neora, designed to present referral relationships and points status in a clear, intuitive way. The platform shows user tiers and data transparently and incorporates compliant referral structures to ensure incentive mechanisms meet regulatory requirements. This transparent, well-designed points dashboard helps boost engagement across all user roles.

Compliant Referral Mechanism

The dashboard supports a clear visual display of referrals and computes point rewards, clearly attributing the incentive source for each user, effectively mitigating compliance risk. Under this system, user confidence in the incentive model increases, allowing Neora to scale quickly while maintaining stable operations.

Role-specific UI/UX Design

The points system offers role-tailored dashboards. Upon login, users see data most relevant to their role. For example, consumers see orders and points, whereas managers see user activity metrics. This ensures each role can act efficiently.

Visual Points & Progress Dashboard

The referral & points dashboard doesn’t just display data, it acts as a gamified task system. Users can clearly see their upgrade path through a progress bar that functions like XP bars in games, providing instant feedback. This creates a "Goal → Reward → Share → Reward Again" viral loop.

Mobile-friendly & Modular Design

Over 70% of e-commerce in China happens via mobile. TMO deeply optimized the Neora project for mobile: layouts and interactions are adapted for small screens (e.g. hamburger menu, card layouts, responsive tables). The front end is built with modular components so each feature can be independent yet extensible.

Incentive-driven, Compliance-aware Cross-border Growth

For a cross-border direct sales company like Neora, the backend's value is not just in points management, it also drives business growth. Transparent incentive systems boost trust and retention; the UI/UX design draws from social commerce traits like community virality while staying within cross-border compliance boundaries, thus laying a solid foundation for Neora's long-term operation in China.

Real-time Integration with International Points Engine

The system connects directly to Neora's U.S. headquarters' ERP, synchronizing and displaying platform data in real time and providing a transparent, trustworthy eCommerce experience for users.

Related Service

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China Digital Compliance
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User Experience Design
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