Background
Established in 1973 and headquartered in Paris, France, Sanofi is one of the world’s largest pharmaceutical companies. The company boasts an extensive product portfolio globally, including renowned brands Lantus, Dupixent, Aubagio, Cerezyme, and Fluzone.
Entering the target markets in Southeast Asia, the client wishes to gather sales data of specific categories in the online health supplement market on mainstream eCommerce platforms. This will help them understand the competitive landscape and guide their operational strategy.