Streamlining Client Communication via a Configurable B2B Site & Store
Hailing from Texas in the US, Wilsonart is a global leader in engineered composite materials such as High Powered Laminates. The products it manufactures and distributes are used by businesses around the world on their worktops, walls and furniture in both offices and retail spaces.
Typically, Wilsonart’s B2B model required lengthy communications with their clients, in order to get to grips with the customers’ needs, and to have them understand the many configurable elements of Wilsonart’s product range. In this project, TMO aimed to provide the same level of customer education on the website without the need for drawn-out client meetings.
TMO leveraged its years of experience as a one-stop eCommerce solutions provider to design a unique B2B eCommerce website for Wilsonart. Our design integrated two backends: WordPress, for sophisticated, professional, and accessible content management; and Magento2, for efficient and highly customizable product and sales pages.
