Southeast Asia Market Entry Research and Business Model Strategy Definition
Southeast Asia (SEA) is full of opportunities and Nanfu Battery’s global expansion first looked to this region. Due to the countries’ different political systems, fragmented markets, limited available data and information Nanfu needed an in-depth look at the markets before taking a strategic decision.
TMO Group conducted a research into 6 countries: India, Indonesia, Singapore, Thailand, Malaysia and Vietnam. By looking at each country from different angles, from market entry and distribution strategies to eCommerce platforms, including competitors and their business models, prices and products, online and offline sales channels, as well as consumer behavior we delivered an in-depth report. Keeping market potential in mind, we listed clear steps for Nanfu’s global expansion!
