Developing and launching China cross-border eCommerce channels for a global nutritional health player
Development | Hosting | UI/UX Design | B2C
Mandarin Chinese
cross-border eCommerce China-Intro-MANNATECH


Founded in America, Mannatech is focused on improving and keeping their customers’ health worldwide. They needed a quick-to-market solution to launch a cross-border online website and WeChat store. However at the same time there should be plenty of room for customizations and tailored features.


In 3 phases, we helped Mannatech successfully set up and launched Meitai China. Beginning with a launch of their first channels through ShopNow Cloud, TMO Group executed a comprehensive UI & UX design and research. Finally, we used these findings to create and develop many tailored features.

Desktop Design

eCommerce website development-Desktop Design-MANNATECH
eCommerce website development-Desktop Design-1-MANNATECH

Mobile Responsive Design

eCommerce website development-Mobile Responsive Design-MANNATECH

Comprehensive Design and Research

Localized UX design is crucial for cross-border eCommerce. By interviewing and observing consumers and their demands, we mapped out their behavior. Based on this, we ensured a localized UI UX strategy and great customer experience.

Cross-border Features

In line with China customs, we integrated features such as ‘three documents in one’, ID verification, cross-border warehousing and logistics. For a safe shopping experience, digital payment methods like WeChat Pay are available. Also, there is an automatic reminder for customers so they know the maximum amount per order eligible for cross-border tax.

Creating Communities

By rewarding customers for sharing, a community feeling is generated and new consumers are attracted to the brand. We set up a dual-track credit system for individual (B2C) and enterprise users (B2b2C), to trigger different consumer groups. Furthermore, we developed an annual security check for enterprise user data.

Invitation Code Registration

Those who want to become part of Mannatech’s community need an invitation code. We made sure this worked well so users build brand trust and enjoy a safe shopping experience.