Nanfu Battery

Southeast Asia Market Entry Research and Business Model Strategy Definition

Category
Language
Region
B2CBusiness AnalysisStrategy
Mandarin Chinese (Simplified)English
China
Category:
B2CBusiness AnalysisStrategy
Language:
Mandarin Chinese (Simplified)English
Region:
China

Challenge

Southeast Asia (SEA) is full of opportunities and Nanfu Battery’s global expansion first looked to this region. Due to the countries’ different political systems, fragmented markets, limited available data and information Nanfu needed an in-depth look at the markets before taking a strategic decision.

Solution

TMO Group conducted a research into 6 countries: India, Indonesia, Singapore, Thailand, Malaysia and Vietnam. By looking at each country from different angles, from market entry and distribution strategies to eCommerce platforms, including competitors and their business models, prices and products, online and offline sales channels, as well as consumer behavior we delivered an in-depth report. Keeping market potential in mind, we listed clear steps for Nanfu’s global expansion!

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