Background

Coffee machine and home appliance shoppers rarely make a purchase decision from visuals alone. They need to compare models, understand technical specifications, evaluate included accessories, and feel confident about delivery, warranty, and product reliability before they move forward.

For a Shopify brand investing in multi-channel acquisition, the product detail page plays a critical role in turning paid traffic into confident purchase intent. When users arrive with interest but struggle to compare features, validate product fit, and understand the offer, even small gaps in product-page structure can slow down the path to add-to-cart.

This project focused on a home coffee appliance brand looking to improve Shopify conversion rate by better understanding how shoppers were interacting with key product detail pages across desktop and mobile.