Mini-Programs and Brand eCommerce: The Perfect Match?

Thomas Price

Previously an eCommerce trend in China had been marketplace centralization, with the domination of T-Mall and its associated brands. Now, however, we are seeing the space becoming increasingly decentralized, as social media selling takes hold. This is especially true with the advent of Mini-Programs, which can integrate online store-based selling into the social media apps …

Using Magento2 to Enhance B2B eCommerce Development: Key Features

Thomas Price

Beyond its many applications in B2C eCommerce, Magento has also made great strides into the field of B2B. Here, we’re going to break down the most important features of Magento2 for B2B eCommerce, providing ideas and insights for B2B brands’ digital transformation. Key Features Tiered Customer Accounts Tiers within customer accounts enable customers to create …

China’s Mini-Program War: Will One Unseat WeChat?

Thomas Price

WeChat may have pioneered them, but today several other apps have stepped up to do battle for the title of Mini-Program king. Bytedance (parent to video app sensation TikTok/Douyin), Alipay, Tencent QQ, and Baidu are among the major players that have rushed to launch their own Mini-Programs and incorporate them into the core of their …

B2B eCommerce: 6 Steps to Drive Sales and User Engagement

Thomas Price

Digitalization is becoming increasingly popular, and millennial users have steadily become the new backbone of B2B procurement. Meanwhile, traditional manufacturing has awoken to the possibilities and opportunities presented by B2B eCommerce. But as B2B eCommerce becomes increasingly mature and content increasingly professional, how can companies best seize these business opportunities and drive sales? Here we …

Vietnamese eCommerce: Insights and Analysis

Thomas Price

An Introduction to Vietnam Vietnam is a nation of around 95 million people that borders China, Laos, and Cambodia, and is close to Indonesia, the Philippines, Malaysia, and Thailand. A member of the Association of Southeast Asian Nations (ASEAN) since 1995, Vietnam has enjoyed positive trade links and incentives with its fellow members in the …

2019 B2B eCommerce Website Development: Key Features

Thomas Price

Today, many manufacturers consider setting up a B2B eCommerce website to be a vital part of the digital transformation process. In the last B2B article, we mentioned that 78% of B2B multinationals engage in online sales, and most of the remainder that have yet to dip their toes into digital eCommerce are now planning to …

Who Are Vietnam’s Top B2C eCommerce Marketplaces?

Thomas Price

As the Vietnamese eCommerce industry has grown, it has attracted the attention of not only major worldwide brands looking for a new market to tap, but also multinational marketplaces seeking to become the default shopping destination for the country’s close to 100 million people. Meanwhile, Vietnamese companies have been fighting to establish themselves and keep …

B2B/B2b eCommerce In-Depth: B-to-Big-B VS B-to-Small-B

Thomas Price

B-to-big-B and b-to-small-B (B2b) eCommerce are both crucial to the digital transformation of traditional manufacturing companies. B2b eCommerce features at the early stages of the transformation process, suitable for starting small with lower volume clients and pushing manufacturers towards process automation and standardization; B2B, meanwhile, is a constant once transformation has been achieved, enabling manufacturers …

2019’s Latest B2B eCommerce Trends: Staying Competitive and Stimulating Growth

Thomas Price

In 2019, we’re seeing more and more B2B players turn to the online sphere for their product search, research and purchasing needs, and as a result the complexity of B2B eCommerce transactions has continued to rise. The ranks of B2B buyers and sellers are swelling with millennials, who expect a fully digitally optimized buying and …

TMO’s 2019 China eCommerce Insights

Thomas Price

This article is an update to last year’s “2018 China eCommerce Insights”. Here we hope to provide you with an up-to-date overview of China’s eCommerce landscape and some crucial information necessary to successfully establish your business’s online presence in China. China eCommerce This year, the total number of internet users in the world reached around …