Mini-Programs and Brand eCommerce: The Perfect Match?

Thomas Price

Previously an eCommerce trend in China had been marketplace centralization, with the domination of T-Mall and its associated brands. Now, however, we are seeing the space becoming increasingly decentralized, as social media selling takes hold. This is especially true with the advent of Mini-Programs, which can integrate online store-based selling into the social media apps …

China’s Mini-Program War: Will One Unseat WeChat?

Thomas Price

WeChat may have pioneered them, but today several other apps have stepped up to do battle for the title of Mini-Program king. Bytedance (parent to video app sensation TikTok/Douyin), Alipay, Tencent QQ, and Baidu are among the major players that have rushed to launch their own Mini-Programs and incorporate them into the core of their …

2017 Successful Cases of WeChat Stores

TMO Group

Which brand or which shopping scenario will you think of when we talk about WeChat eCommerce? It will not be an easy question. We believe that recognition is not yet well-established by digital consumers for any brands or any online shopping categories for the WeChat shop. On the T-mall, we may go to buy clothes …

3Ps of China eCommerce and New Retail You Must Know – Place

TMO Group

New Retail in the era of eCommerce is the rearrangement of ‘People’, ‘Product’ and ‘Place’. In the <<2017 Insight of China eCommerce – People | Product | Place – 1/3>>, we talked about the consumers. In the <<eCommerce Insights: What is a good product in the era of new retail?>>, we reviewed some brand and …

Why not choosing the WeChat Store SaaS Platform?

TMO Group

According to the “Insight on the Rise of Online Consumption and Content in China 2017” by iResearch, WeChat store accounted for a 39.4% of the overall online retail channel in 2017. During 2012 – 2017, the percentage growth of the WeChat store was 28.1%.   Source:“Insight on the Rise of Online Consumption and Content in China …

Luxury eCommerce in China: the upcoming WeChat store?

TMO Group

WeChat and mobile eCommerce is the prevalence in China. An inevitable truth is that younger generations are more likely to purchase their first luxury goods online rather than visiting offline stores. As predicted by different reports, luxury sector is facing a negative growth of the traditional offline business while e-commerce session will account for 25% …

Improve your conversion rate from WeChat ecommerce like a pro

Jing Zhou

Let’s take a look at China’s e-commerce ecosystem where we see WeChat’s e-commerce is gaining enormous attention from more and more brands. Many of the brands’ public accounts have accumulated a big chunk of internet traffic and have built extremely strong follower bases. This is due to all their efforts on their WeChat store, by …

Are WeChat Mini Programs the New Traffic Source?

Jing Zhou

In the past half year, WeChat mini programs gradually faded away from the center of public attention into insignificance. However, recently the WeChat mini program team released a series of updates of mini programs on a regular basis: On May 8, WeChat mini programs launched group-related features. On May 10, scanning for nearby mini program …

Are WeChat Mini Programs Going to Boost WeChat eCommerce?

Jing Zhou

The WeChat public platform is a powerful place to showcase your products/services and more importantly, for brand image shaping, communicating with fans and promoting WeChat eCommerce shops. However, for the present, the commercial ecosystem of WeChat public accounts is facing potential threats. One of the widely spread statements is that the traffic dividend period is …

ShopNow Helps Puratos to Launch First-ever eCommerce on WeChat

TMO Group

International bakery supplies company Puratos will launch its first-ever eCommerce platform in China. Supported by ShopNow Cloud, a cloud-based solution, Puratos eCommerce platform will be fully integrated with WeChat, China’s biggest social platform. Based in Belgium, Puratos has run business in China for over 20 years, and this WeChat eCommerce will be Puratos’s first gig …