Which brand or which shopping scenario will you think of when we talk about WeChat eCommerce? It will not be an easy question. We believe that recognition is not yet well-established by digital consumers for any brands or any online shopping categories for the WeChat shop. On the T-mall, we may go to buy clothes …
According to the “Insight on the Rise of Online Consumption and Content in China 2017” by iResearch, WeChat store accounted for a 39.4% of the overall online retail channel in 2017. During 2012 – 2017, the percentage growth of the WeChat store was 28.1%. Source：“Insight on the Rise of Online Consumption and Content in China …
Let’s take a look at China’s e-commerce ecosystem where we see WeChat’s e-commerce is gaining enormous attention from more and more brands. Many of the brands’ public accounts have accumulated a big chunk of internet traffic and have built extremely strong follower bases. This is due to all their efforts on their WeChat store, by …
In the past half year, WeChat mini programs gradually faded away from the center of public attention into insignificance. However, recently the WeChat mini program team released a series of updates of mini programs on a regular basis: On May 8, WeChat mini programs launched group-related features. On May 10, scanning for nearby mini program …
The WeChat public platform is a powerful place to showcase your products/services and more importantly, for brand image shaping, communicating with fans and promoting WeChat eCommerce shops. However, for the present, the commercial ecosystem of WeChat public accounts is facing potential threats. One of the widely spread statements is that the traffic dividend period is …
International bakery supplies company Puratos will launch its first-ever eCommerce platform in China. Supported by ShopNow Cloud, a cloud-based solution, Puratos eCommerce platform will be fully integrated with WeChat, China’s biggest social platform. Based in Belgium, Puratos has run business in China for over 20 years, and this WeChat eCommerce will be Puratos’s first gig …
The future of China eCommerce is “WeChat” – right now, the amount of people placing orders on WeChat is increasing at an incredibly fast rate. Unfortunately, many brands fail to deliver a matching WeChat eCommerce UX/UI design: they allow users to enter their online shop through WeChat, but without any optimization for the WeChat system. One …
If you are running your eCommerce business in China, you probably already realized that WeChat public account is a must-get, since it can be used not only as a social media channel to communicate with your customers, but also as an eCommerce channel for customers to place orders. So the next big challenge is: how …
The rise of WeChat eCommerce in China requires a high-quality, all-around WeChat eCommerce platform to expand your business. Which WeChat eCommerce platforms are best for your needs? Over the past few years, Weidian and Youzan are two of the most popular 3rd party WeChat eCommerce platforms in China. However, can they really serve my brand well enough? As …
On Aug 1st, Dior has become the first luxury brand to sell top-end bags on WeChat, the most popular messaging and social network in China. The French luxury brand released the limited edition of the “Lady Dior” bag at the price of 28,000 Yuan or $4,210, and it was already sold out on the next …