Over the past two decades, most businesses have had to deal with the online world in some way. But while many jumped in head-first and embraced eCommerce, others have understandably been more cautious. For several good reasons, some businesses chose instead to stay purely offline. However, the online world has become more integrated with our daily …
Last week, French retail giant Carrefour officially announced the opening of their new eCommerce platform in Beijing, allowing Beijing shoppers to purchase directly through the online store. The new Carrefour Beijing’s eCommerce site integrates O2O functions like: delivery, multiple payment methods, dual-language services, and return/exchange at all stores. Carrefour see their omni-channel opportunities in China market. By developing …
O2O commerce has become the “the trillion dollar opportunity” in China, since it is being heralded as the next big thing in China’s eCommerce sector. The model combines online model and offline traffic for businesses, therefore creates offline purchases. O2O has also give rise to foreign business that are conducting cross-border business in China. Latest technologies and …
Entering 2016, O2O Commerce on WeChat remains a heated topic. We heard this term lately, but what does it mean, and how can I benefit from WeChat O2O? Here are the most asked questions regarding WeChat and O2O Commerce, along with our answers. What is O2O Commerce on WeChat? O2O Commerce (Online to Offline) is …
Recently, China has a lot of “battle” in O2O field such as the competition between Baidu, ele.me and Meituan in takeout service field. Although they seemed get more customers through the high allowance, risks always exist. We all know that O2O commerce is such a big concept, which can be used almost cover all kinds of …
Recently, O2O has become a hot topic in China. It seems that O2O can make your eCommerce come back to life. You can hear or see it everywhere and some eCommerce giants for example Tencent, Alibaba and Baidu talk about it frequently as well. Will O2O become the trap of entrepreneurship? To be honest, nearly …
Promotion is an action that can improve your sales. It is not enough to let customers know your products. The ultimate purpose is to convert visitors into buyers. The sequence of O2O retail to develop customers is as follows: Attract consumers – Search for the product – Good shopping experience – Becoming loyal customers – …
There are many things want to become the entrance of O2O. One side includes some tools such as commercial Wi-Fi, QR code. The other side includes experience marketing, bricks and mortar stores, services and so on. All of them are eager to become the entrance of O2O. And payment is one of the most popular …
With the development of eCommerce, O2O has become a hot keywords and we can find it everywhere. So questions such as what is the definition of O2O and how to build an O2O model usually confused us. Generally speaking, O2O means online to offline. But the oppsite of O2O, offline to online is also an …
With the combination of online marketing and offline retailing, O2O (Online to Offline) model has become a current trend that can be found in catering, home furnishing, supermarket, even in government, insurance, and so on. People are getting more familiar with O2O that is used in service industry. And most of them think the combination …