This free PDF takes a broad view of eCommerce across five of Southeast Asia's most exciting markets. Through its 27 pages, you'll get a look into how each of these countries have embraced eCommerce as a sales channel, as well as some of the key strengths of each country and the differences between them.
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- An introduction to the state of eCommerce in Southeast Asia: statistics, market size and structure
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- A look at consumers in the region, their relationship with social media, and marketing in each country
- A comparison of Internet and mobile cellular network penetration throughout the region
- A summary of some key legal factors regarding market entry into each country, including logistics, legal matters, and taxes
- A look at new trends in eCommerce landscape: Tokopedia, Temu, and Tik Tok Shop
This Outlook will be updated annually!
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The Southeast Asia eCommerce Outlook acts as a complement to the full, comprehensive regional eCommerce guides published by TMO in 2019 and updated on an annual basis. This Outlook was designed to be the perfect jumping-off point for companies curious about expanding into new markets in the region. We hope to take brands from curious to decided, and this Outlook represents the first step in that process.
In 2024, we make a comprehensive update of the Outlook data, and the updated content covers:
- 01 eCommerce in Southeast Asia: all the data in this chapter and the corresponding TMO observations
- 02 Consumers, Marketing, and Social Media: all the data in this chapter and the corresponding TMO observations
- 03 Legal Requirements, Importing, and Cross-Border eCommerce: all the data in this chapter and the corresponding TMO observations
In addition, we have added the following section to help you understand the latest eCommerce landscape in Southeast Asia:
- 04 New trends in eCommerce landscape: Tokopedia, TEMU, TikTok Shop
If you'd prefer to jump in head-first and get talking strategy right away, contact us about
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- 01 eCommerce in Southeast Asia: all the data in this chapter and the corresponding TMO observations
- 02 Consumers, Marketing, and Social Media: all the data in this chapter and the corresponding TMO observations (except for the page of KOLs and Livestreaming)
If you'd prefer to jump in head-first and get talking strategy right away, contact us about
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- A look at consumers in the region, their relationship with social media, and marketing in each country
- A comparison of Internet and mobile penetration throughout the region
- A summary of some key legal factors regarding market entry into each country, including logistics, legal matters, and taxes
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