The Philippines. eCommerce sales estimates (April 2024)

Get ready to uncover the latest insights into the Philippines' eCommerce market with TMO group's "The Philippines eCommerce sales estimates". This data pack contains data on SKUs, sales volumes, and revenue for major product groups sold on Lazada and Shopee in the Philippines. Be the first to know the sales trends for April 2024 and stay ahead of the competition.

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            [0] => The Philippines, located in the western part of Southeast Asia, has a population of 118 million, making it the second most populous country in the region. With 64% of the population under the age of 35, this large and youthful demographic base provides significant potential for the growth of the eCommerce market. According to data from the Philippine Statistics Authority (PSA), despite a decline in the digital economy's share of the total GDP in 2023, eCommerce of the Philippines has shown remarkable performance. Over the past year, the Philippines’ eCommerce accounted for 14% of the digital economy, with a year-on-year growth of 18.5%, ranking among the top ten in global eCommerce traffic. This indicates that the Philippine eCommerce market is in a phase of rapid growth, which could be an ideal market for brands who are looking to expand.

In April 2024, the total sales revenue of the Shopee and Lazada in the Philippines reached approximately USD 630 million. Electronics & Accessories, Apparel & Fashion, and Hobby & Toys were top 3 popular categories. The following analysis will provide insights into the sales data for the month in the Philippines.
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            [0] => Platform Performance: In April 2024,  the Philippines generated USD 405 million in sales on Shopee, ranking fourth among the six Southeast Asian countries. In contrast, Lazada is more popular in the Philippines compared to the other five countries, with monthly sales revenue reaching about USD 224 million. Stay tuned to TMO as we continue to observe the trends in the entire eCommerce market of the Philippines this year. 

In terms of categories, on the Shopee platform, Electronics & Accessories lead the sales with a market share of 17.1%, followed by Apparel & Fashion and Hobby & Toys, with market shares of 16.9% and 16.6% respectively. On the Lazada platform, the most popular categories were Home & Living, Health & Beauty as well as TV & Home Appliances.

With regards to best-selling products:
  • In the Electronics & Accessories category on Shopee, vacuum cleaners and robot vacuums were the best sellers. These products occupied four out of the top five spots in the sales ranking. The Chinese brand Xiaomi was particularly popular among Filipino consumers, with its robot vacuum ranking fourth on this month's best-seller list. In the Hobby & Toys category, speakers were the most popular products.
  • In the TV & Home Appliances category on Lazada, solar lights have shown outstanding sales performance. In addition, Filipino consumers have a strong demand for health and beauty products, with collagen supplements on Lazada being particularly popular, occupying two spots on the best-seller list.
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This data pack contains data on SKUs, sales volumes, and revenue for major product groups sold on Lazada and Shopee in Thailand. 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According to the "Thailand - Country Commercial Guide" released by the U.S. Department of Commerce International Trade Administration in January 2024, Thailand has approximately 43.5 million e-commerce users, with 17-36 year-olds being the main force, accounting for 62% of Thailand's e-commerce market. The influx of more young users has played a significant role in driving e-commerce sales in Thailand. In addition, affluent Thai online shoppers have strong brand awareness, and as this group continues to grow, it is bound to inject new vitality and business opportunities into the Thai e-commerce market. The cross-border e-commerce market in Thailand is vibrant. According to the "Thailand - Country Commercial Guide," cross-border e-commerce accounts for 30% of the entire Thai e-commerce market, and nearly half of online shoppers have experience shopping on cross-border e-commerce platforms. In February 2024, the total sales revenue of the two main platforms Shopee and Lazada in Thailand reached approximately 762 million. ) [_download_description_0_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_1_title] => Array ( [0] => ) [_download_description_1_title] => Array ( [0] => ) [download_description_1_content] => Array ( [0] => ) [_download_description_1_content] => Array ( [0] => ) [download_description_2_title] => Array ( [0] => Highlight ) [_download_description_2_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_2_content] => Array ( [0] => Platform Performance: Shopee's sales are higher than Lazada's. In February 2024, Shopee's sales in the Thai market were 650 million, ranking fourth among the six Southeast Asian countries. Lazada's sales revenue reached 110 million, also ranking fourth among the six countries. Keep an eye on TMO as we continue to observe the trends in the entire Thai e-commerce market this year. In terms of categories, on the Shopee platform, electronic products and accessories occupy the top spot with a market share of 31.5%, followed by clothing and fashion, and health and beauty, with market shares of 15.4% and 14.3% respectively. On the Lazada platform, the most popular category among consumers is home and living, accounting for 19.1% of sales, followed by health and beauty (14.9%) and women's fashion and accessories (11.0%). With regards to best-selling products:
  • In the electronic products and accessories category on the Shopee platform, smartphones are still the most popular electronic products. Thai consumers have a high brand preference, with Apple smartphones occupying three out of the top five spots in the sales rankings. It is worth noting that the sales revenue of home appliances accounted for around 40% market share, which was almost the same as that of electronic products and accessories. Chinese brands TCL and Hisense have entered the top five in the sales rankings. In the health and beauty category, weight management products are the best-selling products.
  • In the health and beauty products category on the Lazada platform, perfumes have gained great popularity.
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We provide numbers such as total SKUs with sales, number of sales, revenue (both in local currency and USD), and distribution of sales by the price range of items. Where relevant, we show internal categories of product groups. 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With our thorough research and analysis, you'll gain a deep understanding of your niche, including market structure, size, and emerging trends. We'll also provide invaluable insights on price ranges, top-selling items, and popular brands to help you stay ahead of the competition. 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Starting February 2023, TMO no longer releases monthly South East Asia eCommerce sales estimates of the six Southeast Asian countries. Instead, we will refer to Shopee and Lazada's marketing calendars to collect and publish sales estimates for the selected country each month. To enhance readers' understanding of the top products, we will also translate the parts containing local languages into English.

The country plan for 2024 is as follows: Indonesia (January), Thailand (February), Malaysia (March), Vietnam (April), Indonesia (May), Singapore (June), The Philippines (July), Vietnam (August), Thailand (September), The Philippines(October), Singapore (November), and Malaysia (December).

At the same time, we will delve into various industries, continuously releasing industry outlooks to meet readers' needs for focused attention on specific industries. In December 2022, TMO already published the first issue of Southeast Asia Cosmetics and Makeup Market Outlook. Furthermore, TMO will be introducing additional industry outlooks to furnish readers with comprehensive insights into segmented market trends, enabling them to make informed business decisions. Stay tuned!

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What Will You Find...

The Philippines, located in the western part of Southeast Asia, has a population of 118 million, making it the second most populous country in the region. With 64% of the population under the age of 35, this large and youthful demographic base provides significant potential for the growth of the eCommerce market. According to data from the Philippine Statistics Authority (PSA), despite a decline in the digital economy's share of the total GDP in 2023, eCommerce of the Philippines has shown remarkable performance. Over the past year, the Philippines’ eCommerce accounted for 14% of the digital economy, with a year-on-year growth of 18.5%, ranking among the top ten in global eCommerce traffic. This indicates that the Philippine eCommerce market is in a phase of rapid growth, which could be an ideal market for brands who are looking to expand.

In April 2024, the total sales revenue of the Shopee and Lazada in the Philippines reached approximately USD 630 million. Electronics & Accessories, Apparel & Fashion, and Hobby & Toys were top 3 popular categories. The following analysis will provide insights into the sales data for the month in the Philippines.

Highlights

Platform Performance: In April 2024,  the Philippines generated USD 405 million in sales on Shopee, ranking fourth among the six Southeast Asian countries. In contrast, Lazada is more popular in the Philippines compared to the other five countries, with monthly sales revenue reaching about USD 224 million. Stay tuned to TMO as we continue to observe the trends in the entire eCommerce market of the Philippines this year.

In terms of categories, on the Shopee platform, Electronics & Accessories lead the sales with a market share of 17.1%, followed by Apparel & Fashion and Hobby & Toys, with market shares of 16.9% and 16.6% respectively. On the Lazada platform, the most popular categories were Home & Living, Health & Beauty as well as TV & Home Appliances.

With regards to best-selling products:

  • In the Electronics & Accessories category on Shopee, vacuum cleaners and robot vacuums were the best sellers. These products occupied four out of the top five spots in the sales ranking. The Chinese brand Xiaomi was particularly popular among Filipino consumers, with its robot vacuum ranking fourth on this month's best-seller list. In the Hobby & Toys category, speakers were the most popular products.
  • In the TV & Home Appliances category on Lazada, solar lights have shown outstanding sales performance. In addition, Filipino consumers have a strong demand for health and beauty products, with collagen supplements on Lazada being particularly popular, occupying two spots on the best-seller list.

Download the Full Free Report for More Exciting Insights!

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I need specific data about my industry, do you offer customized reports?

Yes! From preliminary eCommerce scans that inform your market entry strategy, to monthly data checks, and long-term monitoring, we offer custom data collection and analysis to help identify your industry's market structure, pricing, top competitors, trends, and more. To learn more, navigate to our "Data Service" page in the main menu or contact us to discuss your data needs.
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