In this free Outlook, we analyze the skincare market in Southeast Asia. We use sales data from almost 730 thousand SKUs of skincare products sold in Southeast Asia’s most popular marketplaces, Shopee and Lazada.
Skincare market in Southeast Asia is large and growing rapidly. According to Statista, the sales revenue of the beauty and personal care market in Southeast Asia is expected to exceed 34.56 billion USD by 2027, with an annual growth rate of 3.57%.
In March 2024, the number of skincare products sold on the Shopee and Lazada platforms reached approximately 730,000, with a total sales of around 220 million USD.
In general, on the Shopee platform, the skincare market was led by the facial serums & essence category, accounting for about 23% of the market share. Followed by face moisturizers and sunscreens in second and third place. On the Lazada platform, facial serums and face moisturizers gained significant popularity. Body care products also performed well and ranked third in the sales list.
For detailed consumer preferences and brand performance in different countries, please feel free to download the outlook.
This Outlook is based on March 2024 data.
This Skincare Outlook is intended for C-level executives, managers, marketing experts, researchers, and decision-makers at appliance manufactoring and distributing companies. Whether your brand is considering entry into Southeast Asian markets via eCommerce or trying to expand its presence – this information will be a valuable tool to help you navigate this vibrant market.
From December 2022, TMO Group started publishing a series of outlooks on different industries in Southeast Asian eCommerce, analyzing sales performance in various countries.
This series of reports include three parts: (A) market size, (B) market segments, and (C) Top 10 brands.
With TMO’s 20+ years of industry experience, market researchers and expert teams, we will take you through the market needs and consumer preferences of Southeast Asian countries, and provide you with market research and entry strategies.
