Skincare (Southeast Asia Outlook 2024)

In this free Outlook, we analyze the skincare market in Southeast Asia. We use sales data from almost 730 thousand SKUs of skincare products sold in Southeast Asia's most popular marketplaces, Shopee and Lazada.

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  • Market overview for Southeast Asian 6 countries (Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and Singapore)
  • A detailed analysis of different segments
  • Price ranges, that generate most of the revenue, by country and product category
  • List of leading brands (with their market share) in each region and market segment
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From preliminary eCommerce scans that inform your market entry strategy, to monthly data checks, and long-term monitoring, we offer custom data collection and analysis to help identify your industry's market structure, pricing, top competitors, trends, and more. To learn more, navigate to our "Data Service" page in the main menu or contact us to discuss your data needs. ) )

What Will You Find...

  • Market overview for Southeast Asian 6 countries (Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and Singapore)
  • A detailed analysis of different segments
  • Price ranges, that generate most of the revenue, by country and product category
  • List of leading brands (with their market share) in each region and market segment

This Outlook is based on March 2024 data.

Highlights

Skincare market in Southeast Asia is large and growing rapidly. According to Statista, the sales revenue of the beauty and personal care market in Southeast Asia is expected to exceed 34.56 billion USD by 2027, with an annual growth rate of 3.57%.

In March 2024, the number of skincare products sold on the Shopee and Lazada platforms reached approximately 730,000, with a total sales of around 220 million USD.

In general, on the Shopee platform, the skincare market was led by the facial serums & essence category, accounting for about 23% of the market share. Followed by face moisturizers and sunscreens in second and third place. On the Lazada platform, facial serums and face moisturizers gained significant popularity. Body care products also performed well and ranked third in the sales list.

For detailed consumer preferences and brand performance in different countries, please feel free to download the outlook.

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Questions & Answers

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Contact us for support.

Which payment methods are currently available to purchase a resource?

At the moment we only support credit card payments. However, in the near future this will be expanded to include other popular methods such as WeChat Pay and Alipay.

What should I do if I have not received my email or my payment failed?

If you encounter any problems throughout the ordering process, get in touch with us. You can reach us through our online customer service. Alternatively, you can send an email to info@tmogroup.asia or give us a call at +86 (0)21 617 00 396.

If my payment was successful, can I receive an invoice?

TMO Group can provide an invoice for purchase of the guides. If you need an invoice, please send a request by email to info@tmogroup.asia with the detailed company information for the invoice and the payment receipt. Once we receive, we can issue the digital invoice and send it to you via e-mail within 10 working days.

I need specific data about my industry, do you offer customized reports?

Yes! From preliminary eCommerce scans that inform your market entry strategy, to monthly data checks, and long-term monitoring, we offer custom data collection and analysis to help identify your industry's market structure, pricing, top competitors, trends, and more. To learn more, navigate to our "Data Service" page in the main menu or contact us to discuss your data needs.

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