Background

Furniture eCommerce is highly information-heavy, especially in modular categories where shoppers need to compare layouts, materials, dimensions, pricing, and product fit before they feel ready to buy. For higher-AOV products, the journey is more evaluation-led and reassurance-dependent, particularly when brand familiarity is still being built.

This project focused on an eCommerce selling modular furniture in a more trust-sensitive, cross-border context, where its Shopify site needed to do more work to reduce uncertainty, support configuration, and guide users toward confident purchase decisions.