Adobe Commerce (Magento 2) stands out as a leading eCommerce development solution worldwide and is consistently ranked as the top B2B eCommerce development framework by research and advisory firm Forrester. Renowned for its powerful and efficient distributor management system, Adobe Commerce also offers robust multi-vendor marketplace capabilities, delivering exceptional user journeys for both enterprises and distributors.
In this article, we analyze 10 great examples of B2B eCommerce websites built with Magento / Adobe Commerce! We will delve into their feature sets and UI/UX characteristics, hoping they inspire your business in its journey toward international expansion and digital transformation!
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1. Steelcase
- Built with: Adobe Commerce
- Model: B2B Distribution Platform
- Monthly Visits (Web): N/A
Steelcase is a global leader in office furniture and workspace solutions, operating in a landscape defined by high commercial complexity and large-scale enterprise requirements. The company maintains a vast dealer and distributor network, delivering highly configurable product assortments with millions of possible SKU permutations. To support this level of operational sophistication, Steelcase leverages Adobe Commerce to orchestrate a diversified portfolio of B2B commerce solutions and ensure a unified, premium customer experience across endpoints.
The platform’s multi-site architecture enables Steelcase to deploy dedicated, attribute-driven storefronts for enterprise customers. Each site is fully customized, including localized branding, product catalogs, and purchasing workflows.
Top B2B eCommerce Features:
- Jump-Link Catalog Integration: Corporate buyers can transition directly from their internal e-procurement environments into the Steelcase eCommerce catalog via a seamless punchout workflow. This supports synchronized procurement processes and streamlined purchase order handling.
- Dual-Catalog Architecture: Adobe Commerce integrates with internal catalog management systems to provide customer-specific assortments, enabling distributors to access personalized product sets—including configuration options such as dimensions, materials, and finishes—through an intelligent rules engine.
- Intelligent Product “Selector”: The system identifies the buyer’s profile automatically, surfaces relevant distributor-specific pricing tiers, and dynamically filters SKUs to ensure that users only see compliant and contract-aligned assortment options. This reduces friction and elevates procurement accuracy.
- High-Adaptability Multi-Storefront Framework: Steelcase’s multi-site setup allows large enterprise clients to configure and operate tailored storefronts, enabling rapid deployment of attribute-based catalogs and complex ordering workflows.
Built on Adobe Commerce, Steelcase’s digital commerce infrastructure enables more than 90 percent of its global B2B sales operations. The platform supports the company’s ability to manage extreme product complexity at scale, delivering a future-ready purchasing experience across markets.
2. Parts ASAP
- Built with: Magento 2
- Model: B2B Self-operated
- Monthly Visits (Web): 440k
Tractor-Parts-ASAP is a US-based supplier of agricultural machinery parts and accessories. Their B2B eCommerce website is built on Magento 2 and operates as a B2B self-operated platform. They manage images, sales, pricing, order fulfillment, and returns in-house.
Tip: Many smaller B2B businesses began with non-Magento solutions such as a B2B e-catalog to kickstart their Digital Transformation
Tractor-Parts-ASAP is a US-based supplier of agricultural machinery parts and accessories. Their B2B eCommerce website is built on Magento 2 and operates as a B2B self-operated platform. They manage images, sales, pricing, order fulfillment, and returns in-house.
Top B2B eCommerce Features:
- Registration and Login: For B2B customers to create enterprise accounts and manage order records.
- Company Account: B2B customers can set up corporate structures and implement approval workflows.
- Purchase Requisitions: Submission of specific product procurement requests.
- Quick Order: Place orders by directly submitting lists of SKUs.
- Order Management: Track order statuses, view order history, and access invoices.
- Payment and Logistics Management: Supports various payment methods and integrates multiple logistics services such as UPS, FedEx, etc.
Top B2B UI/UX Features:
- Multi-level Filtering: Based on "Machine Type," "Manufacturer," "Product Model," and other dimensions, facilitating precise product navigation.
- 360-degree Product Showcase: Efficiently displays detailed product visuals.
- Accessibility: Provides comprehensive accessibility features, enabling users with visual, auditory, and motor impairments to access the website more conveniently.
- Detailed Offline Store Information: Presents a list of specific agricultural machinery product models each store carries, facilitating on-site visits for users.
3. Swedol
- Built with: Magento 2
- Model: B2B Self-operated
- Monthly Visits (Web): 250k
Swedol is a Sweden-based retailer specializing in various products such as tools, machinery, automotive supplies, personal protective equipment and more. The Swedol website operates as a B2C/B2B platform, following a self-operated model, which means the website manages and owns its product inventory.
Top B2B eCommerce Features:
- Personalized Pricing and Display: After users log in, they can view personalized contract quotes and product pricing.
- User-friendly Navigation and Product Categorization/Filtering: Clear and comprehensive service and product categorization guide, along with convenient filtering options.
- Shopping Cart: Administrators can automatically apply for specific discounts or promotions when customers add items to their shopping carts.
- Invoice Management: Supports customers in downloading and managing their purchased invoice information.
Top B2B UI/UX Features:
- Display of European/Swedish Payment and eCommerce Certification Icons: The homepage showcases "Klarna" - Europe's largest overseas local payment method, as well as "TRYGG E-HANDEL" - the Swedish eCommerce certification mark, enhancing the trustworthiness and credibility of the website.
- Brand Theme Colors Corresponding to Safety Warning Tape Patterns: The banner image border on the homepage uses brand colors of yellow-green and black, cleverly evoking associations with safety warning tape, aligning with the product theme.
- Live Streaming Services: Help users gain a more intuitive understanding of products and services.
4. Carrier Enterprise
- Built with: Magento 2
- Model: B2B Self-operated
- Monthly Visits (Web): 220k
Carrier Enterprise is a US-based company that provides sales and distribution for heating, ventilation, air conditioning, and refrigeration equipment. They have established a B2B self-operated website using Magento, enabling the brand to have more control over product quality, after-sales service, and customer experience.
Looking for an Adobe-certified development team? Read more about Adobe Commerce Certifications: What to look for when choosing a Partner AgencyIf you are outsourcing an eCommerce project on Adobe Commerce (Magento), here is an overview of the credentials a good business and development team should have.What Certifications to look for when choosing a Partner Agency
Top B2B eCommerce Features:
- Corporate Account Functionality: Corporate customers can view order history, track shipments, and manage their bills.
- Personalized Pricing: Offers customized pricing based on B2B customer needs and purchasing history.
- Request for Quote: Customers can request quotes which will be reviewed and approved by the company's sales team.
- Catalog Management: The website's catalog includes detailed product descriptions, images, and pricing information, easily managed and updated by the company's team.
- Quick Equipment Part Matching: Users can input part numbers in the search section, and the website will return compatible matching items.
Top B2B UI/UX Features:
- Product Wishlist: North American users are accustomed to using the "wishlist" feature. Highlighting this wishlist functionality in the navigation bar helps simplify the purchasing process for users.
- Warranty Status Lookup: Enables customers to quickly access product warranty information.
- Professional Video Resources: Carrier Enterprise showcases videos of employees operating equipment on social media platforms like YouTube, enhancing user engagement.
- Customer Logo Wall: B2B purchases more complex decision-making processes. Displaying a prominent customer logo section helps establish trust for new users.
5. Performance Health
- Built with: Magento 2
- Model: B2B Distribution Platform
- Monthly Visits (Web): 150k
Performance Health is a US-based company that offers sales and distribution of various brands of health and medical equipment, rehabilitation products, and other health-related items. Their B2B eCommerce website also serves as a distribution platform, allowing qualified organizations to create distributor accounts, purchase goods from the platform, and resell them to end customers.
The website provides multiple country-specific sites for the UK, US, France, Australia, etc., each with localized language settings, page design, and content.
Top B2B eCommerce Features:
- Product List Upload and Quick Ordering: Users can upload CSV product lists, supporting one-click updates to existing lists. Users can also input SKU numbers directly to add products to the shopping cart.
- Company and Individual Accounts: Companies need to submit and verify their company information to use B2B features, while individual users can quickly register and log in.
- Request for Physical Product Catalog: Companies can request free physical product catalogs on behalf of their organizations.
- Online Customer Service: An online chat box offers three types of inquiry entrance: products, accounts, and general inquiries.
- Product Ratings and Reviews: User comments and ratings will be displayed on the product pages.
- Product Categorization and Filtering: Products are categorized by type or brand, and sorting options are available based on arm type, capacity, etc.
Top B2B UI/UX Features:
- Use of Medical-Related Blue as the Main Color: Blue is commonly associated with trust, reliability, and high professionalism. This color choice creates consistency and relevance with the medical and health-related products sold.
- Abundant Images with Human-Product Interaction: Evoking user interest and emotional resonance.
- Multi-dimensional Product Details Display: Product detail pages use a simple and clear layout. For specific medical products, the focus is on their UNSPSC codes (United Nations Standard Products and Services Code), providing global identification and traceability for the products.
6. REDARC
- Built with: Adobe Commerce
- Model: B2B / B2C Self-operated
- Monthly Visits (Web): 130k
Founded in 1979 and headquartered in Australia, REDARC Electronics specializes in power solutions for off-grid, recreational, and commercial vehicles, including mobile power systems, solar panels, battery chargers, and electronic control devices. With the company operating across Australia, New Zealand, and North America, and each region historically managing its own siloed web properties, REDARC consolidated its digital operations by adopting Adobe Commerce as the core of a scalable, unified commerce architecture.
By integrating its ERP system and supporting multi-country, multi-site deployment, REDARC is now able to run both B2B and B2C models within a single platform while unlocking operational efficiency and delivering a consistent customer experience globally.
Top B2B eCommerce Features:
- Multi-site support: REDARC maintains dedicated, localized storefronts for Australia, New Zealand, and the United States, allowing each region to display market-specific catalogs, pricing, and authorized installer networks.
- Customer-specific catalogs and pricing: After authentication, trade customers gain access to personalized catalogs, contract pricing, exclusive promotions, and wholesale-only assortments, enabling REDARC to support complex procurement requirements.
- Quick ordering and purchasing lists: B2B buyers can leverage tools such as Quick Order and Requisition List to accelerate high-volume or recurring procurement workflows.
- End-to-end digital product onboarding: REDARC provides enriched digital content and fully structured catalog data—technical specifications, fitment guides, installation instructions, and comparison charts. The “My Vehicle” feature allows users to input vehicle information and automatically surface compatible SKUs; buyers can also receive battery, solar panel, and accessory recommendations based on usage scenarios.
- Automated sales and order routing: Powered by Adobe Commerce, REDARC can automate order assignment across multiple sales regions, enabling rule-based routing, workflow orchestration, and reduced manual intervention.
Top B2B UI/UX Features:
- Comprehensive digital catalog with detailed specifications, installation guides, comparison tables, and usage recommendations.
- Enhanced “My Vehicle” configurator, enabling buyers to input vehicle details and instantly view compatible products.
- Intelligent product filtering that adapts to driving scenarios, electrical setups, and power-system requirements.
- Consistent brand storytelling across all regions, supported by lifestyle imagery and educational content that highlights real-world outdoor and off-grid use cases.
7. Transcat
- Built with: Magento 2
- Model: B2B Self-operated
- Monthly Visits (Web): 120k
Transcat is a US-based company that provides measurement equipment, calibration, and validation services. Its clientele includes professional customers from industries such as industrial, manufacturing, utilities, healthcare, and more. Transcat has built an eCommerce platform using Magento 2, focusing on selling its own products and services.
Top B2B eCommerce Features:
- Personalized Pricing: After logging in, users can view exclusive member pricing.
- Quote Management: Users can efficiently manage received quotes on their account page for further price negotiations.
- Integration with Multiple Logistics Options: Users can choose from different options provided by UPS and FedEx, or choose partial shipments.
- Quick Subscription: Users can quickly subscribe to products and set reminders for promotions.
Top B2B UI/UX Features:
- Accessory Selection Popup: When users click the "Add to Cart" button, a popup window with related accessory products appears, boosting conversion rates.
- Functional Buttons on Product Detail Page: Buttons such as "Add to Negotiation List," "Product Specification Comparison," and "Print Product Page," cater to the needs of B2B customers.
- Industry Information Resources: Offers "Industry Whitepapers" and "Webinars" to enhance customer trust and loyalty towards the company.
- Multi-dimensional Filters: The product listing page provides filters including thermal sensitivity and infrared resolution, helping B2B customers to find products that meet their specific requirements.
8. Lecot
- Built with: Magento 2
- Model: B2B International Framework
- Monthly Visits (Web): 110k
Lecot is a Belgium-based supplier of industrial products and tools, offering B2B clients a wide range of industrial supplies, safety equipment, warehousing, and logistics solutions. Additionally, the website employs an internationalized framework, providing both Belgian and Dutch sites with corresponding language support. The visual elements, such as the homepage banners, have also been adapted to suit different sites.
Top B2B eCommerce Features:
- Omni-Channel Sales: Customers can purchase from any of the 65 Lecot branches across Belgium or place online orders by scanning barcodes.
- Multi-Site, Multi-Language Management: The website provides both Belgian and Dutch sites with language options in Dutch and French.
- Product Management: The website offers a diverse range of product categories and collaborates with various renowned brands. Utilizing Magento 2, the site provides convenient and detailed product categorization, tags, and filtering options.
- Inventory Management: Lecot offers over 40,000 stock items and 100,000 ordered items, efficiently managed through Magento 2.
- Purchase Requisition and Online Ordering: Customers can request quotes for their customized needs or directly place orders on the website.
Top B2B UI/UX Features:
- Use of Colors for a Distinct Belgian Flair: The design of the Belgian site incorporates a combination of red, yellow, and black, aligning with the colors of the Belgian flag, and creating a stronger emotional connection with local users.
- Support for Local Payment Methods: Lecot supports Bancontact, the most popular and trusted payment method in Belgium, displaying its logo in the footer.
- Recent Pricing Information: The addition of a "Recent Pricing Information" page helps enterprise users quickly grasp the latest market pricing trends.
- Bulk Ordering: Support bulk ordering for multiple models, making it convenient for large-quantity purchases.
9. Boehringer Ingelheim
- Built with: Adobe Commerce
- Model: B2B Self-operated
- Monthly Visits (Web): N/A
Boehringer Ingelheim is a leading global pharmaceutical company with a major footprint in animal health. The company serves a broad and highly diversified B2B customer base. Facing the limitations of its previous small-scale digital solutions (unable to deliver the necessary configurability and global reach) Boehringer Ingelheim adopted Adobe Commerce as its core commerce platform, enabling the integration of standardized global systems with localized operational agility.
A key pillar of their strategy is the deployment of a headless, storefront-agnostic architecture, allowing the company to rapidly adjust front-end user experiences without destabilizing the centralized data and back-end infrastructure. This ensures that regional markets can deliver tailored customer journeys while maintaining operational consistency at scale.
Top B2B eCommerce Features:
- Digitized service delivery for diverse B2B segments: Supports veterinarians, pet clinics, livestock health providers, and specialty agricultural users with personalized digital purchasing journeys.
- Localized regulatory and compliance controls: Ensures that each market can enforce country-specific pharmaceutical and veterinary compliance rules.
- Streamlined, high-efficiency procurement workflows: Displays only relevant assortment options, enabling buyers to view and order medically authorized products.
- Configurable purchasing environments: Customers can instantly access precise contract products, pricing, and availability based on regional veterinary and agricultural market requirements.
- Modular multi-site deployment: Each country or region can launch market-specific storefronts that reflect local procurement processes, fulfillment rules, and distribution partners.
Top B2B UI/UX Features:
- Localized content-management (CMS) workflows: Regional teams can adjust storefront experience and product presentation with minimal intervention.
- Headless experience layer: Enables rapid front-end iteration to satisfy market-specific needs or customer-tier segmentation without disrupting back-end operations.
- Scenario-based purchase guidance: Assists veterinarians and livestock professionals in selecting appropriate treatments and supplies, supported by expert content and contextual UX patterns.
Adobe Commerce has generated strong commercial outcomes. In the Chinese market alone, Boehringer Ingelheim’s animal health eCommerce revenue has expanded rapidly. Online sales for its flagship channels grew from approximately 3 percent in 2018 to more than 30 percent by 2020, with continued year-over-year gains thereafter.
10. Honeywell Aerospace Technologies
- Built with: Magento 2
- Model: B2B Multi-vendor
- Monthly Visits (Web): N/A
Formerly GoDirect Trade, Honeywell Aerospace Technologies is a global B2B multi-vendor platform that allows third-party companies to set up their storefronts for sales. It is a digital marketplace that brings buyers and sellers in the Aerospace industry together to simplify their experience of buying and selling aerospace parts.
Top B2B eCommerce Features:
Corporate users can utilize the platform's B2B e-commerce features for negotiation, managing quotations, and accessing technical support. They can also apply to become sellers and sell products to the global market. The website offers products including aircraft components, tools, and equipment. Additionally, the platform provides various trade tools and services such as online negotiation and international logistics to help businesses reduce transaction costs.
Top B2B UI/UX Features:
- "TrustTrace" Service: Customers can directly track product information using the "Part Number" or "Serial Number".
- Tabular Product Listing: The website presents a well-organized table format for product listings, making it easier for B2B users to filter and compare products.
- New User Guide: Tailored new user guides are available, featuring concise illustrations and clear descriptions to help users quickly understand the website's functionalities.
Key Success Factors in B2B eCommerce
Drawing from the practices of these leading enterprises across multiple industries, several strategic principles can be identified:
- Simplicity is a competitive advantage: Steelcase demonstrates that outstanding B2B eCommerce can elegantly mask operational complexity behind a clean, intuitive user experience. Your marketing and UX architecture should be engineered to deliver this level of simplicity end-to-end.
- Flexibility is mission-critical: Transcat’s B2B commerce model shows that modern enterprises rarely fit into a single go-to-market structure. They often operate across direct-to-customer, B2C, and B2B distribution channels simultaneously. A flexible, scalable platform like Adobe Commerce becomes a strategic enabler that allows companies to seize new opportunities across these hybrid operating models.
- Headless architecture is a catalyst for agility: As demonstrated by global organizations like Boehringer Ingelheim, headless architecture empowers teams to iterate rapidly on the front-end experience—where the customer actually interacts—while preserving the stability and integrity of the central commerce engine. It enables innovation for targeted markets without compromising back-end robustness.
Elevating your B2B operation with TMO
As an Adobe-certified Solution partner and a full-service eCommerce agency with in-house certified staff, TMO provides professional Adobe Commerce (Magento) services and has rich localization project experience, providing everything from consulting to integration, implementation, and managed services to help you launch and scale your digital experiences as your business needs evolve.
If you have a Magento (Adobe Commerce) project or any eCommerce-related service needs, contact us and arrange an initial exploration call to review your specific needs and see how TMO’s understanding of your industry and the challenges you face can help conceptualize, plan, and develop to drive your online business.
Explore TMO's successful custom Adobe Commerce implementations:
- Feidekai (Fitline)Feidekai's B2B2C “New Retail” eCommerce platform offers Store Management & Procurement for its dealers, and a Marketplace for end users in the Chinese market.Feidekai's B2B2C "New Retail" eCommerce platform offers custom store management and procurement solution for its dealer network, as well as a marketplace for end users.
- Henry ScheinHenry Schein streamlines B2B purchases with automatic order fulfillment that integrates into systems like ERP for a modern B2B experience across platforms.Henry Schein's B2B eCommerce platform for the world’s largest distributor of dental equipment and supplies integrates systems like ERP for automatic order fulfillment and developing in-depth features to streamline B2B purchase workflows.
