Multi channel eCommerce Needs Big Data Solutions

TMO Group

Today doing successful customers are impossible without resorting to multiple channels to reach and influence consumers. In any sphere you adopt  travel, banking, fitness or retail marketers use offline shops or customer satisfaction points while also being active online through websites, social networks, mobile apps, etc. Thanks to this multidimensional approach, customer reach is wider …

Multi-Currency Website for Global eCommerce

TMO Group

Multi-currency is a financial service that allows businesses to price in a variety of foreign currencies while continuing to settle accounts and reporting in their home currency. By making your website multi-currency you are appealing to your potential overseas customers, being able to convert the prices that are on your eCommerce website to their own currency will …

Multichannel Marketing for your eCommerce website

TMO Group

Multichannel marketing is marketing using many different marketing channels to reach a customer. In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. For many marketers and business owners, the first thing that comes to mind when promoting eCommerce website is the Google organic search page. And we …

How to Use Data About B2B Buyer Behavior to Improve Conversions

TMO Group

Nowadays, there are more and more eCommerce websites being published. Unless you’re selling low-ticket items that cater to impulse buyers, most of your visitors won’t buy from you immediately after visiting your website. They usually shop around at different merchants and find both cheap and high quality one. Smart marketers create sales funnels to change …

7 B2B eCommerce Practices That Make All Difference

TMO Group

It’s no secret that many companies struggle with the concept of B2B eCommerce. According to a eCommerce Report, 96 percent of B2B brands find it hard to provide intuitive and user-friendly interfaces, while almost half believe it’s difficult to manage complex organizational structures such as different user roles and multiple business models, touch points and …

eCommerce Solution for B2B & B2C. Getting best of both worlds

TMO Group

If you serve both B2B and B2C clients, your needs for eCommerce solution will be far different than focuses on one alone. Increasingly, software developers are realizing the benefit of providing a solution that helps its customers cater to both audiences. How B2B differs from B2C The most obvious difference between B2B and B2C is the …

5 Tips for Building a B2B eCommerce Website

TMO Group

B2B eCommerce websites are kind of a big deal. From sales, customer engagements, marketing, recruiting, and showcasing your company as a whole, your B2B website is the central hub for all business activities. Whether it’s your first time building a B2B eCommerce website, building and running an independent publishing site is no easy feat. Here’s …

B2C eCommerce Website: Easy Way to Add Value

TMO Group

Visitors go to your B2C website because they believe you have information relevant to what they’re looking for, so it’s important to meet their needs during the development.  B2C business model is one of the most growing on internet. B2C website includes online shopping and information search via internet. As per growing internet industry people are …

Compared Native App and Web App Development

TMO Group

As the mobile application growing fast in recent years, there are two forms of app development. One is web app development, another is native app development. As a mobile app developer, we should strive to enhance the customers experience to the optimum, or do more designs on the web application level? This has been a topic …

Multilingual eCommerce website. Why and how to develop it?

TMO Group

Because of the IT industry is growing competition, multilingual eCommerce website development can help you expanding your eCommerce service to more countries. A multilingual website is a great way to enhance your customer reach and it comes with several advantages without huge infrastructure requirements. Cross border eCommerce is getting popular in 21 century, the advantages …