How to Promote a Cross Border eCommerce Website?

TMO Group

At present, more and more people began to join the struggle for the cross border eCommerce. At the same time, more eCommerce websites have been set up. But due to the different culture and languages, some marketing sales couldn’t go ahead in good condition. For example, there are many kinds of languages in western countries, so it is difficult to …

O2O In a Broad Sense

TMO Group

With the combination of online marketing and offline retailing, O2O (Online to Offline) model has become a current trend that can be found in catering, home furnishing, supermarket, even in government, insurance, and so on. People are getting more familiar with O2O that is used in service industry. And most of them think the combination …

Public Cloud Technology: A Primer for Businesses

TMO Group

In the last several years, few technologies have revolutionized enterprise IT the way cloud technology has. A vast ecosystem of cloud-based infrastructure, platform, and application providers have made it easier and more cost-effective than ever before for businesses to consolidate and streamline their operations, mobilize their workforces, and scale up—or scale out—their computing initiatives. But …

How Mobile Is Changing The Way of Website Development

TMO Group

Today almost 50% of adults have the smart phones from which 64% use their smart phones for internet surfing or online shopping. For your business, if you aren’t optimized for mobile, you’re ultimately losing your potential customers and sales subsequently. Considering how important a mobile website, it’s natural to take extra care to ensure that …

How to Start Omni Channel Retailing For eCommerce

TMO Group

When you visit an eCommerce website, you will look up products online and perhaps scan a QR code in search of a deal now. Then you can obtain a discount when you visit the brick-and-mortar store by your mobile devices, which store some information about products’ promotion. This is one of the ways of Omni …

4 Effective B2B Lead Generation Methods

TMO Group

There’s no beating around the bush: B2B lead generation is how your business stays in business. Given that it’s such an important process, even businesses that are doing it well are always wondering how they can do it better — how to get more eyes on their website, more leads in their pipeline, and more …

4 Ways for Website Localization

TMO Group

Maximizing profit today involves reaching beyond national markets. Accessing an international customer base is vital if a business wants to expand and participate in international trade. “Localization” relates to the act of modifying a product to make it both usable and suitable to a target market. Website localization therefore refers to the process of taking …

Web Design Principles in Wearable Technology

TMO Group

Do you know that by 2020 we will be living in a world of 50 billion web connected devices? Yes, you heard it right! The market of wearable technology is set to be worth an estimated $60 billion. Wearable technology is redefining our relationship with the world around us. With each developing devices, the technology …

The Difference Between Translation and Localization

TMO Group

As you take your eCommerce global, translation and localization are two terms you may hear used interchangeably, but there are differences between them. Sometimes we are asked for translation when the client actually needs localization of their text. Translation and localization are very different and it’s important to understand the differences before you order a …

Multi Column Layout Websites: Pros and Cons

TMO Group

Web development is a playground of innovation and when it appears a new worthy feature, it usually grows into the soil firmly. It also happened with multi column layout, too. It was adopted to web development once and now we see how often it is used by modern designers and how fast it is developing. …