Today more than ever your website is the face of your organization. Many times it’s the first impression that prospects have with your brand, and it will leave a lasting impact whether positive or negative. Redesigning a website happens very often on the internet today. It can be thanks to the new technologies that appear …
Nowadays, starting and running an online business can be exciting and lucrative. There are hundreds eCommerce solutions available which enable the creation of any type of virtual store. Some of the solutions allow merchants to start selling goods in minutes, while others require a bit more time to setup and get ready for the sales …
eCommerce is a term for any type of business. It can be a major income generator for businesses of all kinds and sizes. If you own a local retail business, eCommerce can be a wonderful complement to your “in person” sales and marketing efforts. But, if you do something in a wrong way, eCommerce can also frustrate …
At present, more and more people began to join the struggle for the cross border eCommerce. At the same time, more eCommerce websites have been set up. But due to the different culture and languages, some marketing sales couldn’t go ahead in good condition. For example, there are many kinds of languages in western countries, so it is difficult to …
With the combination of online marketing and offline retailing, O2O (Online to Offline) model has become a current trend that can be found in catering, home furnishing, supermarket, even in government, insurance, and so on. People are getting more familiar with O2O that is used in service industry. And most of them think the combination …
In the last several years, few technologies have revolutionized enterprise IT the way cloud technology has. A vast ecosystem of cloud-based infrastructure, platform, and application providers have made it easier and more cost-effective than ever before for businesses to consolidate and streamline their operations, mobilize their workforces, and scale up—or scale out—their computing initiatives. But …
Today almost 50% of adults have the smart phones from which 64% use their smart phones for internet surfing or online shopping. For your business, if you aren’t optimized for mobile, you’re ultimately losing your potential customers and sales subsequently. Considering how important a mobile website, it’s natural to take extra care to ensure that …
When you visit an eCommerce website, you will look up products online and perhaps scan a QR code in search of a deal now. Then you can obtain a discount when you visit the brick-and-mortar store by your mobile devices, which store some information about products’ promotion. This is one of the ways of Omni …
There’s no beating around the bush: B2B lead generation is how your business stays in business. Given that it’s such an important process, even businesses that are doing it well are always wondering how they can do it better — how to get more eyes on their website, more leads in their pipeline, and more …
Maximizing profit today involves reaching beyond national markets. Accessing an international customer base is vital if a business wants to expand and participate in international trade. “Localization” relates to the act of modifying a product to make it both usable and suitable to a target market. Website localization therefore refers to the process of taking …