China Market Guide 2020: New Year, New Version

Thomas Price

To kick off the New Year with a bang, we’re launching the new version of our China eCommerce Market Localization Guide! The Guide was a big hit with enterprises last year, but we knew we could do better – the guide has been revamped from the ground-up to offer a more seamless reading experience, and to provide …

Health Supplement Report 2020: Our In-Depth Look at the Chinese Market

Thomas Price

To welcome in the new decade, we’ve prepared a report that takes a deep dive into the health & food supplements industry in China, examining the state of the industry at the end of the past year and looking to its future as we enter into the millennium’s third decade. To do so, we didn’t …

Direct Selling in China: Multi-Level Marketing, But Not As You Know It

Thomas Price

This article was published in the lead up to our China Health & Food Supplements Industry Report, available for free right now. After an initial boom in the ’90s came to a screeching halt as scandals rocked the upstart industry and the government stepped in to protect the population from unfair practices, direct selling returned …

Entering China’s Market for Foreign Health Supplements in 2020

Thomas Price

This article was published in the lead up to our China Health & Food Supplements Industry Report, available for free right now. How can foreign health supplements brands successfully enter the China market? What are the best-suited channels and strategies for this? Looking at the challenges involved and effectiveness of several approaches, TMO has put …

The Online Chinese Health Supplements Market: Potential and Particulars

Thomas Price

This article was published in the lead up to our China Health & Food Supplements Industry Report, available for free right now. As the world’s most populous nation, China is one of the biggest markets on the planet for almost anything. This is certainly the case for health supplements, which boast a massive market in …

7 Essential New Retail Mini-Program Features

Thomas Price

New Retail mini-programs (or ‘applets’) have become the standard among major retail brands. Official reports from WeChat say that in 2018, retail Mini-Programs served users 200 million times. The same year, more than 1500 online supermarkets were launched. According to statistics published by Aladdin, retail Mini-Programs account for 21% of the top 200. As they …

Headless eCommerce: Can It Help Your Business?

Thomas Price

As reported by Gartner, ‘headless eCommerce’ became one of the most popular new technologies used by international brands in 2018. Nearly 79% of brands were found to be considering, planning, or already using headless or API-based eCommerce architectures. In this article, we go over the following: What is Headless eCommerce? Headless vs Traditional eCommerce: Pros …

Senior App Design: Age-Proofing Mobile eCommerce

Thomas Price

Senior app design is becoming more relevant than ever. According to a recent Nielson Norman Group survey, the ability of users aged between 25-60 to properly utilize web pages and apps has dropped by 0.8% year-on-year. Meanwhile, middle-aged and senior users were found to 74% less efficient at doing the same than users in younger …

How to Set Up a Store on Lazada

Thomas Price

Lazada is one of Southeast Asia’s biggest B2C eCommerce marketplaces. It dominates several of the largest markets in the region, and posts strong numbers in most of the rest – and happily, setup is absolutely free of charge. Therefore, Lazada has become impossible to ignore for brands looking to take advantage of the eCommerce boom …

New Retail: Mixed Inventory Model

Thomas Price

This is the second part in our series on inventory models in China’s New Retail era. To read part one, focusing on the fixed inventory model, click here. In 2019, exactly how to manage warehousing logistics and order management has become a hot topic in China’s New Retail space. Brands are using innovative new models to …