For the best sales during 2021 “11-11”, check out our new article here. Influenced by the epidemic situation since April, this year’s 618 promotion is very challenging for both merchants and consumers. On one hand, consumers would pay more attention to their physical health, with increasing demand for health supplements. On the other hand, the …
B2B eCommerce in China is going through a rapid growth period. In the post-pandemic era, consumer eCommerce experienced a major boost – as regular, offline shopping was seriously hampered by the restrictions. The B2B market followed suit and moved a large portion of its transactions online. In this article we’ll review the B2B eCommerce landscape …
In 2020, TMO launched the first version of “China Health & Food Supplements Industry Report”, presenting overseas brands with a handy guide to China, its consumers, and the state and future of its health supplements market. We didn’t only just gather data from trusted sources and prominent research organizations., but also did our own first-hand …
This article is based on the data from our China Health & Food Supplements Industry Report. You can download the latest 2022 version of the report for free right now. Health Supplements Market size As the world’s most populous nation, China is one of the biggest markets on the planet for almost any product category. …
“How well is your business doing?” – if you don’t have a specific numerical answer to this question, you probably need to brush up on the basic analytics for eCommerce. Analytics is not just an indicator of the current health of your eCommerce enterprise. It is a powerful way to diagnose any issues you may …
In recent years, with the improvement of the health literacy level of Chinese residents year by year, and the influence of the epidemic, the public has paid more attention to personal health. Taking health supplements has gradually become a living habit for many people and therefore, consumers’ demand for health supplements is also further expanding. …
This article is written and published in April of 2022. We plan to come back to this topic regularly, updating it at least once a year. Search Engine Optimization is a weighty part of any marketing strategy. While there are enough materials about SEO for B2C to guide you, for a B2B project things might …
eCommerce has become a normal part of life almost everywhere on the globe. Its average penetration (share of sales made online) in 2021 was about 20% worldwide, and it is expected to slowly but steadily grow by 1 percentage point annually. This information is a great backdrop to show where China is: in the middle …
B2B eCommerce in China has been growing strongly in China. With more and more players getting in on the action simply having an online store isn’t enough anymore. Business customers expect the same user experience from the B2B purchasing process that they enjoy in their regular, B2C lives. It means companies need to step up …
Database integration (sometimes also referred to as data integration) is a relatively new technological process that plays a bigger and bigger role in successful online enterprises, including eCommerce. Even if up till now you didn’t have a need to know what it is, let alone actually do it – quite probable this is something you …