In recent years, with the improvement of the health literacy level of Chinese residents year by year, and the influence of the epidemic, the public has paid more attention to personal health. Taking health supplements has gradually become a living habit for many people and therefore, consumers’ demand for health supplements is also further expanding. …
This article is written and published in April of 2022. We plan to come back to this topic regularly, updating it at least once a year. Search Engine Optimization is a weighty part of any marketing strategy. While there are enough materials about SEO for B2C to guide you, for a B2B project things might …
eCommerce has become a normal part of life almost everywhere on the globe. Its average penetration (share of sales made online) in 2021 was about 20% worldwide, and it is expected to slowly but steadily grow by 1 percentage point annually. This information is a great backdrop to show where China is: in the middle …
B2B eCommerce in China has been growing strongly in China. With more and more players getting in on the action simply having an online store isn’t enough anymore. Business customers expect the same user experience from the B2B purchasing process that they enjoy in their regular, B2C lives. It means companies need to step up …
Database integration (sometimes also referred to as data integration) is a relatively new technological process that plays a bigger and bigger role in successful online enterprises, including eCommerce. Even if up till now you didn’t have a need to know what it is, let alone actually do it – quite probable this is something you …
Imagine a successful B2C eCommerce website: personalized content, articles and reviews, social subscriptions and creative promotions – all fine-tuned to gently but firmly guide a potential customer to making a purchase. Now think of a B2B eCommerce website (maybe you can even recognize your website): long spreadsheets of technical parameters; design and experience, optimized for …
People are using the internet more and more to make their purchases online – the global share of online shopping in retail is at about 20% with the trend of constant growth in the foreseeable future. eCommerce has become an integral part of our lives – and the role it plays is only going to …
This post was updated in March 2022. Have you always wanted to expand your business in China? This article will explore the opportunities for your organization to drive your sales in China through one of the biggest sales channels for cross-border eCommerce: Tmall Global. Tmall vs Tmall Global The Chinese cross-border eCommerce market is not particularly fragmented. …
This article is based on the presentations that TMO Group’s managing partner Jing Zhou gave at the GOED-2022, a leading event for the Omega-3 industry and at Expo West 2022. On our website you can download the presentation deck. For more information about the market, you can download our Annual data report on China Health …
Imagine a customer landing on your eCommerce website. First impression is quite good – interesting, but not outlanding design, beautifully picked colors, enticing images. It gets better as the customer continues. The navigation quickly takes them to exactly the page they need. Product images show exactly the qualities that the customer likes without the aftertaste …