In 2022, China’s health product market reached 334 billion yuan, with average per capita consumption reaching $37.2 USD. This makes China rank 51st globally. However, sales channels for health product has varied a lot in recent years. The proportion of direct sales has decreased from 28.9% five years ago to 17%. In light of this, …
Direct selling is a business model that involves person-to-person selling. In the Chinese Direct selling market, only single-level sales are allowed, and multi level marketing, which is recognized in Western markets, is prohibited. In recent years, the traditional direct selling model has gradually integrated online platforms and social media, bringing new development paths for direct-selling …
It has been about 33 years since direct sales entered China in the early 90s. It was a tumultuous journey, with multiple ups and downs — from legal crackdown and strict legislation on one side to explosive growth and the “golden decade” of direct sales on the other. The latest development came in 2019 in …
In this article we give a general overview of the Chinese direct sales market. For more detailed information and a list of top companies (foreign and Chinese), check out our latest articles on direct sales in China: Direct Sales in China in 2021. Market Overview, Top Companies, Trends After an initial boom in the ’90s came to …