China's Golden Age of Mobile Commerce: Mobile Sales Account for Half of eCommerce

TMO GroupApril 15, 2016
China's Golden Age of Mobile Commerce: Mobile Sales Account for Half of eCommerce

China has been the pioneer of mobile commerce over the years. Since China has nearly 1.3 billion mobile users, the shift from desktop to mobile devices on eCommerce sales has been clear.

According to a recent research, almost two-thirds of retail and consumer-to-consumer (C2C) eCommerce sales in China in Q4 2015 occurred via mobile. That was up from 55.5% the previous quarter—the first time mobile accounted for a majority of ecommerce sales in the country.

2015 may have been a turning point, but the rise of mobile has been ongoing since early 2013, when 9.0% of retail and C2C eCommerce sales occurred via mobile devices.

Retail and C2C Ecommerce Sales Share in China, Desktop/Laptop vs. Mobile, Q1 2013-Q4 2015 (% of total)

Expert estimates that mobile commerce sales were just shy of the 50% mark as a share of ecommerce sales for the full year last year.

Retail Mcommerce Sales in China, 2014-2019


How about 2016? According to the forecast, retail mobile commerce sales in China will grow by 51.4%, to reach 55.5% of retail ecommerce sales in the country this year. That will still amount to just 10.9% of total retail sales, however.

By 2019, the end of our forecast period, mobile users in China will spend nearly $1.5 trillion on mobile commerce, which will amount to nearly a quarter of the country’s retail market.


Win China Market by Mobile Commerce


In recent years with the fast growth of Smart Phone devices and APP Stores, mobile needed to include much more to meet consumers demands. Key words as ease of use, simplified interface and light-weight design dominate.

Entering China market, which mobile eCommerce platform will you choose? Where to find your customers? What do they like and dislike? These are the questions you should care about the most. Contact TMO Group and we will discover the best China mobile commerce strategy for you.

Share to: 

Related articles

All insights
Market guide
Industry report
Data pack

Let's Talk

Expand your Business with us
Get in touch