Italy is the eCommerce market to watch in Europe with a growth rate expected to be over 20%! Moreover, over half of those who shop online do so from abroad. However, at the same time Italy is characterised by a complex regulatory environment where both EU and national legislation play an increasingly important role.

Are you looking to start on the Italian eCommerce market? Then be sure to read our free Italy eCommerce Market Localisation Starter’s Guide. We will touch upon all relevant subjects to make sure your eCommerce establishment in Italy will become a success.

Do you want to know more about

  • The structure of the Italian eCommerce market
  • Which recent developments for cross-border eCommerce in Italy to keep an eye on?
  • Which customs and VAT regulations are important?
  • What are key aspects of distribution and payment for Italian eCommerce?
  • How trends on the global eCommerce market influence Italy?
  • Advice on a topics such as payment methods and marketing strategies?

Download our Italy eCommerce Market Localisation Starter’s Guide now for free! Or if you want more in-depth information and further insights, you can also purchase our in-depth Italy eCommerce Market Localisation Guide.

About eCommerce Localisation Guide series

TMO Group publishes an extensive series of eCommerce Localisation Guides. Covering general, legal and store-level localisation topics, these handbooks provide key market and hands-on information on how to localise your eBusiness per country. We currently cover the following markets in our series: China and Italy. This series is continuously expanding and soon to be published are Germany and France. All our guides are published in English and Chinese.

The guides are based on our aggregated 20+ years of experience and composed by our dedicated team of eCommerce market researchers. This all-inclusive complementary series of guides will help you find your way through the eCommerce jungle. Be sure to check out our complete series of guides which cover: (A) eCommerce Market Localisation, (B) eCommerce Store Localisation and (C) eCommerce Legal Localisation.


Q1: How can I get a copy of this eCommerce Market Localisation Starter’s Guide?

A1: Just click on the ‘download now’ button and fill out your business details on the next page. We will then send you a dedicated download link for your copy of the preview in PDF format.

Q2: What is the difference between the starter’s guide and the in-depth?

A2: All our guides are based on TMO Group’s aggregated 20+ years of experience and composed by our dedicated team of eCommerce market researchers. However, the in-depth guide offers more insights and detailed information than the starter’s guide.

Q3: I filled out my (personal) email address, why did I not receive a download link?

A3: Please make sure you are not using a gmail, hotmail or any other general email account. To receive a download link, you need to use a business email address.

Q4: What should I do if I have not received my email?

A4: If you encounter any problems throughout the downloading process, get in touch with us. You can reach us through our online customer service. Alternatively, you can send an email to or give us a call at +86 (0)21 617 00 396.