China Makeup Market Data Pack November 2020
For this data pack series, TMO compiles data from Alibaba’s family of eCommerce platforms (including Taobao, Tmall, Tmall Global, and Tmall Supermarket) regarding sales of Makeup both domestically and across borders. This data is presented in a form that’s easier for English-speaking overseas companies and individuals to approach, with an array of charts and tables as well as translated terms. This special November edition covers top brand performance around the popular November 11th “Singles Day” or “Double Eleven” sales holiday.
Despite a tough year, consumers in China have made November 2020 an even bigger sales success than the same month in 2019. New product categories reign supreme as new brands and products crack the top five. Meanwhile, surprisingly the day of 11-11 itself shrunk as companies focused on other days to expand the sales period.
As the most populous country and the second largest economy in the world, China still maintains a strong stance after decades of rapid development. With the continuous increase of per capita disposable income, the Chinese market has undergone many consumption upgrades. Especially now, people’s pursuit of beauty has heated up the makeup market, surpassing the market in Japan from 2013 to become the second largest makeup market. It has also maintained a strong growth momentum in recent years.
Makeup consumption per capita in China is only about 1/4 of that in developed countries; the number of consumers is expected to reach 400 million in 2020; the rise of Generation Z in 2019 also became another driving force for market growth.
Data shows that in 2019, the sales revenue from makeup is 55.2 billion yuan, which is only 22.5% of skincare products revenue. Experts expect that the revenue of the makeup industry will reach 124.3 billion yuan in 2024, which means that Chinese makeup market still has huge potential and entry opportunities.
Who are these data packs intended for?
These data packs are designed to assist researchers, data analysts, product development professionals, business decision makers, and anyone involved in strategic planning at overseas Makeup companies, or entities or individuals interested in this area. By keeping up with each month’s shifts in sales and consumer behavior, such experts can get a more firm grip on the trends and shifting attitudes in China’s growing and increasingly competitive Makeup market.
This data pack includes:
- November’s best-selling products
- Sub-category market share
- Market share by price range
- Top search keywords
- A spotlight on the most popular brands
- Best-selling product characteristics
- Best-selling products in each sub-category
- Best-selling products for each top brand
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