Multichannel marketing is marketing using many different marketing channels to reach a customer. In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. For many marketers and business owners, the first thing that comes to mind when promoting eCommerce website is the Google organic search page. And we …
eCommerce doesn’t stop at customer acquisition, does it? Once you have the customers, your next goal is to inspire loyalty so they’ll stick around and keep making purchases. Then, of course, you want to eCommerce customer lifetime value, encourage bigger spending on a more regular basis. There are always little ways and sometimes eCommerce solutions …
Most companies believe that catching the O2O market means catching the market for the next decade. In fact, most companies are still at the first stage of O2O – they understand O2O is a must, but don’t know where to start. This awkward situation is quite similar as when e-commerce just emerges. Companies are surrounded …
China’s leading e-payment provider Alipay and popular microblogging platform Weibo have launched an online payment product designed to allow users to easily buy products discovered through their friends both online and offline. Currently, users on Sina Corp’s Twitter-like Weibo platform must log onto their Alipay accounts in order to buy goods and services. But …
Most successful business owners can, with a lot of conviction and confidence, answer the question “How well is my business doing” while backing it up with sufficient data. Only when you can answer this question well will you know where you are today and what should you improve to get to where you want to …
If your company sells goods in a brick-and-mortar store but not online, you could be missing out on an incredible revenue-generating opportunity. U.S. online retail sales grew 12.6 percent to $176.2 billion in 2010, and they’re expected to reach $278.9 billion by 2015, according to Cambridge, Mass.-based technology and market research company Forrester Research. Is …
REASON 1 . CHINA’S E-LUXURY MARKET HAS PROVED ITS GROWTH POTENTIAL The Chinese e-luxury industry has already shown great growth potential. The market has exploded since 2011, with growth rate continuing to increase, registering 71% growth to RMB 18.9 billion in 2012. Given the growing acceptance of consumers and brands, there is an unprecedented opportunity …
China became the world’s largest consumer of luxury goods in 2012. Likewise, the nation will surpass the US to become the number one eCommerce market by market size later this year.
Starting an ecommerce business isn’t as easy as simply translating the online business model that works well in your home country into Chinese. What do Chinese want to get from online shopping? How do they view products, make decisions and fulfill payment?
While many luxury brands in China have been hesitant about diving headlong into the country’s e-commerce market due to concerns over infrastructure, quality, and distribution issues, a new report argues that companies who aren’t getting into the market now are missing out on a massive opportunity.