User experience design has made our ears from the cocoon. The competition of product marketing is getting fierce, only few business owners keep that concept in mind. Basically they spend much time in product function design and do not have much patience for user experience. So let’s see what causes the problem and how to balance it.
1. External factors are the cause of our distraction
Nowadays, the Internet is iterating and deploying faster. Whether the project can be finished on time is often the priority for designers. As a result, they have to discard something that is easy to ignore. That is user experience.
Sometimes even a little bit of change can bring a much better user experience. But it may be difficult to persuade the technology team to make such unnecessary changes.
2. Finding the right tech/UXUI balance
Programmers are a special type of people – being careful about aspects of implementation of the technical solution – sometimes even stubborn to do it a certain way. This approach can be counterproductive for the user experience. Ideally, a special person, product owner, is tasked to find the middle ground, a compromise between the creativity and free-spirited thinking of UX/UI designers and limitations of technical implementation.
3. Become one with the product
UX writing differs from content writing. Content writing is about creating a voice that readers can relate to. UX writing is about creating the best possible way for someone to understand how to use and enjoy a product. UX writing should reflect the product and its features, not the writer’s vision of the product or their opinion. Eliminate unnecessary adjectives and qualifiers. For example, imagine teaching someone to left-click on the tools tab. You may say, “Easily left-click on the tools tab for an awesome experience.” Or you could simplify and say, “Left-click on the tools tab.” The less convoluted the instructions, the easier the action seems.
4. Thinking outside the self logic
To be honest, we often limit ourselves to one thought or style when designing a product. At least to say, apples and oranges all have love. It is difficult to find issues that are self-centered. When we lose inspiration, why not ask other people for their candid opinion?
5. Stay social
As we said, gamification is an important and fun aspect to bring to any event to boost user engagement. However, you need to do more on social media. Once you have a unique hashtag use it on Twitter, Facebook, Instagram and Google+ to stay connected to your audience. All of this social activity is something that needs to happen pre, during and post events. Companies that engage attendees at all steps of an event have better ROI and engagement. This will lead to a better user experience in the long run because your event will be seen as more than just a one time thing. So be sure to update all your social accounts weekly – not just when your event is running!