Mobile devices will play a big role in 2013 holiday shopping

Jing Zhou

Smartphones and tablets will enable a wide variety of activities, Deloitte finds. A sizable majority of mobile device owners, who make up the majority of online consumers, will use their smartphones and tablets while shopping this holiday season—most to research, many to buy, finds the 28th annual holiday shopping survey from research and consulting giant …

Research & Markets: Asia B2C E-Commerce Report 2013

Jing Zhou

Dublin, Sept. 30, 2013 (GLOBE NEWSWIRE) — Research and Markets (http://www.researchandmarkets.com/research/4hrdsb/asia_b2c) has announced the addition of the “Asia B2C E-Commerce Report 2013” report to their offering. Strongly differing Developments of Internet and B2C E-Commerce Markets in Asia According to the Asia B2C E-Commerce Report 2013 by yStats.com, there are distinct differences regarding the development of …

8 Important Stats Gathered from Analyzing Over 18,000 Small to Medium Ecommerce Sites

Jing Zhou

Like most large industries on the Internet, the e-commerce space has become more competitive as new businesses, platforms, and complimentary services enter the market. While it’s true that setting up an online store takes no longer than 5 minutes, turning that store into a successful business which supports you, your family, and the lifestyle you …

SEO Ranking Factors – Rank Correlation 2013 for Google USA

Jing Zhou

Finally it’s here: our Ranking Factors – Rank Correlation 2013 Study! Like last year, the Ranking Factor – Rank Correlation study deals with the definition and evaluation of factors that differentiate better-positioned websites from pages placed further back in the organic search results – i.e.: pages that have a positive rank correlation. Compared to 2012, …

5 Things Every Marketer Should Know About Mobile Commerce

Jing Zhou

Despite the undeniable surge in adoption of smartphones and tablets over the past five years, until recently any talk of the impending tidal wave of mobile commerce (m-commerce) has mostly been overstated. As we often see with forecasts about emerging technologies, a sense of irrational exuberance can cause predictions to get out ahead of the …

The Good, The Bad, and The Downright Ugly Truths About Online Reviews

Jing Zhou

This past week, New York’s Attorney General announced that it would be fining 19 businesses over $350,000 each for posting fake positive reviews to the popular online review site, Yelp. The businesses, which ranged anywhere from strip clubs to a laser hair removal service, would pay freelance writers up to $10 per positive review, even …

CMS, Commerce and Data: The 3 Pillars of Digital Experience

Jing Zhou

It’s an exciting time in which we live, with an amazing array of interfaces and ecosystems offering up new ways to connect and converse with customers. In the world of digital marketing, frontiers are shifting as technology becomes more ubiquitous and our relationship with digital devices ever more personalized. Behind every remarkable and successful connected …

4 Tips for Better Contest Forms

Jing Zhou

Contest marketing is a good way to engage potential customers, increase your social media fan base, give folks positive things to say about your store, and collect data that can improve both your business’s bottom line and your customers’ online experiences. Consider for a moment just one point made above — contest marketing is a …

9 Ways to Make the Payment Process Easy for Online Customers

Jing Zhou

Making it as easy as possible for your customers to pay is essential for increasing conversions and sales. This is why your checkout page is critical. It’s the final stop for people shopping on your website. It’s the place where they hand over their credit card information and finally part with their hard-earned cash. Your …