With eCommerce Surging In China, Who Needs Brick-And-Mortar?

TMO Group

Nearly 40 Percent Of China’s E-Commerce Market Devoted To Fashion & Accessories Though not without its own very particular (and ever-changing) set of challenges, China’s booming eCommerce market is convincing some aspiring fashion and luxury retailers to skip brick-and-mortar stores and go online-only. As noted last month, it’s been an interesting year for China’s burgeoning high-end eCommerce …

Tips for Improving the B2B eCommerce Experience

TMO Group

If you’re like most B2B sellers, you’ve seen the features and functions available in the consumer eCommerce marketplace and realized that your company’s website is woefully inadequate for delivering similar online experiences. The bigger problem is that your customers have visited the same consumer sites. Every B2B procurer is also a consumer who routinely surfs …

How to Use Google Analytics to Increase E-Commerce Sales

Jing Zhou

Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, and focus on specific, actionable ways to increase sales. For instance, if many users are abandoning their shopping carts, finding out what pages users navigated …

How to do a Lead Nurturing program – Just like hosting a dinner party

Jing Zhou

Everyone loves a dinner party, which is why I’m always surprised when I hear people express something of a distaste about lead nurturing. When you think about it, the two are very similar. They both require the host (the marketer) to not only build but also maintain relationships with their guests (leads) through conversation, solid …

Factors to Consider When Opening a TMall Shop

TMO Group

TMall is becoming a force to be reckoned with on the global digital stage; one that can’t – and shouldn’t – be ignored. Besides having impressive sales figures, TMall is a straightforward way to reach out to consumers living remote from tier one cities where foreign brands usually establish a physical presence on entering the …

Irrelevant Content: SEO Impossible

TMO Group

SEO (search engine optimization) around the world including practitioners in China are getting used to promoting a scientific approach by optimizing website content for Google. This scientific approach has all the convincing factors to diagnose a website from site accessibility to content performance, etc. Data transparency is the principle of the practice. However, in China …

In China, Direct Email Marketing ROI beats SEO and SNS

TMO Group

People say that Direct Email Marketing is dying, but the truth is the opposite. In China, Direct Email Marketing ROI beats SEO and SNS. According to a research done by Ipsos-Reid, several conclusions worth consideration: 1) Email is still an active way of communication as 91% of the email recipients are checking email on a daily basis, …

TMall – China biggest B2C eCommerce Platform

TMO Group

According to Euromonitor, Alibaba Group’s TMall, a B2C sales platform solely dedicated to official brand stores selling to Greater China, will overtake Amazon in revenue by 2015.  It will officially become the world’s biggest ecommerce site, leaving the likes of eBay and other pure-players in its wake. And, to further cement its position as a …

Chinese search engine market share – Q1 2013

Jing Zhou

  According to latest data from Enfodesk, the chart  above is for Chinese search engine market share for Q1 2013.  Baidu still takes a leading position with 66.91% of the overall market share. Building on two solid quarters of advertiser feedback on Qihoo 360’s initial free and commercial trials, Qihoo effectively monetize its #2 position by query …