Email Deliverability Guide (part2)

TMO Group
SECTION4: Authentication: Secure Your Identity and Make the World Safer Email authentication has a proven track record but a surprisingly high percentage of businesses still haven’t implemented it. Authentication is an “ID check” for your mail streams: it validates that… Read more

How to be customer obsessed with email marketing

TMO Group
Here is what customers want from any brand  or company they do business with when doing email marketing, and some considerations for each: TO BELONG Example: initiating a sense of belonging, such as utilizing a “welcome” program Welcome emails Compared… Read more

How to design a website for Chinese visitors

Jing Zhou
When entering the Chinese market, one of the first things you’ll need is a website. Perhaps you already have an English website, or perhaps you’re planning on creating a completely new website for the Chinese market, but either way you’ll… Read more

Email Deliverability Guide (part1)

TMO Group
SECTION1: The Most Important Fact about Email: Delivery is Never Guaranteed Email is the backbone of the social web, making all the connections work. Can you imagine Facebook without email or any other web application functioning without email? It is… Read more

China E-Commerce in 2013: An Outlook

Jing Zhou
E-commerce might be one of the most eye-catching trades in 2012 with all the price wars, spars, and series of good or not-so-good rumors, and it’s evident that in the coming year the industry would be a good play, as… Read more

The Taobao Phenomenon

Jing Zhou
Taobao: part of the Alibaba group (which also owns the popular business-to-business site Alibaba.com)—is by far the most important company to watch in China’s e- commerce landscape.  More products were purchased on Taobao in 2012 than at China’s top-five brick-and-mortar… Read more

Key eCommerce Implications for Brand Companies

Jing Zhou
Online sales may account for 20 to 30 percent of nonretail sales growth in China through 2015, growing from a market  size of RMB 476 million in 2010 to more than RMB 2 trillion. While many Chinese companies use or… Read more