This is Why Your Email Marketing Failed

Jing Zhou

Contrary to rumor, email is not dead. According to Hubspot’s’ 20 Marketing Trends & Predictions for 2013, email will live on longer than you might think. Email is an important part of online communications between a brand and its customers and recent studies show that only a mere 2% of marketers rated leads generated from …

The Pros and Cons of Responsive Design for Ecommerce

Jing Zhou

Responsive design is not just a fad, it’s a real response to the need for websites to serve users across devices in an efficient and scalable way. But it’s been relatively slow to catch on with ecommerce — with only 2% of the IR500 using a responsive solution for smartphone visitors, and 60% using mobile-specific …

China Luxury eCommerce: Attitude, Concerns and Motivations

TMO Group

ATTITUDE : CHINESE CONSUMER ARE WILLING Many people think that Chinese consumers are not willing to buy luxury goods online. However, the data suggests that nearly 70% of Chinese consumers are open to luxury shopping online. CONCERN:  PRODUCT AUTHENTICITY CONCERNS DISCOURAGE GECONSUMERS What prevents consumers from actually shopping for luxury online is concerns about product …

3 Reasons Why Luxury Brands Should Leap Now

TMO Group

REASON 1 . CHINA’S E-LUXURY MARKET HAS PROVED ITS GROWTH POTENTIAL The Chinese e-luxury industry has already shown great growth potential. The market has exploded since 2011, with growth rate continuing to increase, registering 71% growth to RMB 18.9 billion in 2012. Given the growing acceptance of consumers and brands, there is an unprecedented opportunity …

3 Habits That Set Chinese Online Shoppers Apart From Westerners

TMO Group

Starting an ecommerce business isn’t as easy as simply translating the online business model that works well in your home country into Chinese. What do Chinese want to get from online shopping? How do they view products, make decisions and fulfill payment?

Luxury Brands Ignoring ‘Huge Unmet Demand’ For eCommerce In China

TMO Group

While many luxury brands in China have been hesitant about diving headlong into the country’s e-commerce market due to concerns over infrastructure, quality, and distribution issues, a new report argues that companies who aren’t getting into the market now are missing out on a massive opportunity.

B2C Ecommerce Climbs Worldwide, as Emerging Markets Drive Sales Higher

TMO Group

Global ecommerce sales to top $1.2 trillion USD Asia-Pacific will contribute the most new dollars to business-to-consumer (B2C) ecommerce sales in coming years, according to eMarketer’s forecast of digital sales of retail and travel products and services. This year alone, B2C ecommerce sales are expected to grow 23% in the region, with sales in China …

China, a Booming Market for Luxury

TMO Group

Like Japan 20 years ago, the consumption on luxury goods in China now is skyrocketing! Not only those super-rich, but also many common people are ravenous for luxury brands, especially western brands. ECommerce in luxury ECommerce is booming in China and offers new opportunities for luxury industry key players. Chinese consumers are more actives online …