Doing eCommerce business in China

Jing Zhou

Move Into The Chinese Market Place There are over 450,000,000 consumers looking to buy the exact products and services that you are selling to other markets. Why are you not allowing them to buy what you are offering in China? Why are you not Doing Business In China right now? By starting up a targeted online marketing …

Wechat, the biggest marketing channel in China

Jing Zhou

Unlike many Chinese clones, Wechat(know as Weixin in Chinese) ,the mobile instant messaging service is China’s home-grown answer to WhatsApp, , has  innovated a few clever new features. Now,  it became one of the biggest marketing channels businesses are finding success in reaching Chinese consumers. Launching just two years ago, WeChat has already clocked up …

How to design a website for Chinese visitors

Jing Zhou

When entering the Chinese market, one of the first things you’ll need is a website. Perhaps you already have an English website, or perhaps you’re planning on creating a completely new website for the Chinese market, but either way you’ll have to answer the same questions: How can I better tailor my website to the …

eCommerce strategy for China: Winning Customers Through Quality and Service

Jing Zhou

As consumers grow more experienced with online shopping, they will come to demand even better service and quality from e-commerce sites. They already express a great deal of dissatisfaction regarding delivery quality, cost, and lead-time. The future will see a shift in demand from low-priced but non-guaranteed items sold by sometimes dubious or unknown vendors …

The Taobao Phenomenon

Jing Zhou

Taobao: part of the Alibaba group (which also owns the popular business-to-business site Alibaba.com)—is by far the most important company to watch in China’s eCommerce landscape.  More products were purchased on Taobao in 2012 than at China’s top-five brick-and-mortar retailers combined, making it the biggest retailer in China. The site boasts more than 800 million …

10 Ways to Successfully Compete Against Large eCommerce Companies

Jing Zhou

When you owned a small eCommerce business, you sometimes felt unable to compete against larger companies. Ad budgets were tight; working capital to fund inventory was sometimes limited to cash from current sales. Hiring or outsourcing to find the right graphic artists or web designers was time consuming and ended up being expensive. But you …

Using Videos to Improve performance of eCommerce

Jing Zhou

Videos are a powerful tool for ecommerce to show products and many eCommerce businesses have already leveraged it on a greater scale. For example, conversion rates can improve with user-generated videos and product detail video can help in improving SEO rankings. Almost every type of website you visit these days features video prominently, since website …