Youzan is one of the most used 3rd party WeChat eCommerce platforms, and one of its biggest selling point is: free for merchants to use. But, starting July 8th, 2016, Youzan’s free lunch is over. More specifically, merchant on Youzan need to pay RMB 4,800 yearly service fee. This new rule will only be enforced …
The future of cross border eCommerce in China will be absolutely bright, told by every business forecast you can read. In this piece, we are not going to talk about those flashing numbers. We will focus on the industry trend that every cross border eCommerce retailer need to keep an eye on. By knowing this, …
WeChat is now the No.1 most popular phone application in China, and number don’t lie: In March, WeChat from Tencent broke the 700 million monthly active user (MAU) records, showing how far the company is ahead of the competition, in terms of user base. WeChat: China’s Most Popular App with Over 700 Million Based on the latest …
WeChat now could be the easiest way to find out where to buy a certain product. Last week, WeChat announced that it has launched open beta testing for a new scanning feature in the app, “Barcode Scanning Function”. WeChat “Barcode Scanning Function”…What is That? More exactly, when WeChat users scan a product barcode through …
Last week, “Coupon Ads” first appeared in WeChat user’s Moments timeline, as a new ad format by WeChat. This new format supports text, images and video formats, and users can collect, redeem and share it via WeChat. With 762 million MAUs (monthly active users), WeChat Moments coupon ads will have these two strengths: 1. …
An application-programming interface (API) is a set of programming instructions and standards for accessing a Web-based software application. Generally, software company releases its API to the public so that other software developers can design products that are powered by its service. Since 2013, WeChat has developed multiple APIs for brands or companies to customize features, interact with their audiences …
Since WeChat is the dominant social platform in China right now, brands/companies have extended their footprints on WeChat. The most common way for business to gain presence and conduct business on WeChat is to open up a WeChat service account. If you plan to develop WeChat eCommerce, this piece will help you understand the basics of …
Earlier in January, WeChat announced that WeChat Pay is available to overseas vendors. WeChat Pay is an in-app payment that allows WeChat users to pay transactions quickly on their mobile phones. Customized for WeChat users, WeChat pay not only provides a seamless and secure payment experiences to users, but also offers fully optimized O2O business …
For foreign small medium-sized companies (SMEs), “where to grow their cross-border eCommerce in China” has always been a heated topic. As our previous article pointed out [SMEs Entering China eCommerce: 4 Possible Challenges You Will Face], big online marketplaces like Tmall surely look tempting, but multiple challenges are keeping SMEs away. Is there an alternative for a …
“2016 WeChat Open Class Pro Version” took place in Guangzhou on Jan.11th. Xiaolong Zhang, the Senior Executive Vice President and President of Weixin Group at Tencent made his first public speech to more than 25,000 audiences at present. Being one of the founding fathers of WeChat, Xiaolong Zhang shared four key values of WeChat, and one …