Imagine a successful B2C eCommerce website: personalized content, articles and reviews, social subscriptions and creative promotions – all fine-tuned to gently but firmly guide a potential customer to making a purchase. Now think of a B2B eCommerce website (maybe you can even recognize your website): long spreadsheets of technical parameters; design and experience, optimized for …
The answer is USERS. You need to research your users. Every now and then, companies contact agencies like TMO Group asking to help them figure out why their new website or new app is failing. They have spent so much time and money on this project to make it look good – the fact that …
All of us are perhaps familiar with the B2C eCommerce user interface (UI) / user experience (UX) design since it is omnipresent in our lives. All B2C websites and apps strive to provide the best UI / UX design in order to create a pleasant shopping environment and maximize the conversion rate. On the other …
For brands looking to launch in China in a big way, a brand web-store can be a tempting option. These brands generally want to make a splash and make their products seem more exclusive than if they just launched products on existing marketplaces. However, not only does this approach require significant marketing efforts to bring …
Today, many manufacturers consider setting up a B2B eCommerce website to be a vital part of the digital transformation process, and so B2B eCommerce web development has quickly become a hot topic. In the last B2B article, we mentioned that 78% of B2B multinationals engage in online sales, and most of the remainder that have …
All of us are perhaps familiar with the B2C eCommerce user interface (UI) / user experience (UX) design since it surrounds us every day and everywhere. All websites and app endeavor to provide the best UI / UX design to provide the most pleasant shopping environment and thus maximize the conversion rate. On the other …
Hines is a privately owned global real estate investment, development and management firm, founded in 1957, with a presence in 201 cities in 21 countries and $100 billion of assets under management. Hines announced in 2013 that it was chosen as the successful bidder for a site in Shanghai’s prestigious Jing’an Business District. The project will anchor a new mixed-use development …
You have heard the good about eCommerce shopping experiences, but what about the bad and the ugly? Research from experience optimization platform, Optimizely, provides retailers with some areas on which to focus. From the survey took by more than 1,000 eCommerce shoppers, it reveals the impact of a bad eCommerce experiences. More than a third …
What is the goal of user experience in eCommerce? The answer is always clear: to make customers feel comfortable and engaged. Just like offline retail stores spent heavily on in-store displays, decoration and layout, eCommerce site must be continually optimized so that customers enjoy the journey and keep coming back. The truth is: for eCommerce …
eCommerce sites can be different from business website in many ways, and design is definitely a big part of it. Just like an offline retail in the shopping mall, a well-designed eCommerce will be both attractive to pull more customers in, and functional that can ease customer’s purchase process, and convert visitors to shoppers. Below …