Chinese Web-Store Design: East VS West

Thomas Price

For brands looking to launch in China in a big way, a brand web-store can be a tempting option. These brands generally want to make a splash and make their products seem more exclusive than if they just launched products on existing marketplaces. However, not only does this approach require significant marketing efforts to bring …

Headless eCommerce: Can It Help Your Business?

Thomas Price

As reported by Gartner, ‘headless eCommerce’ became one of the most popular new technologies used by international brands in 2018. Nearly 79% of brands were found to be considering, planning, or already using headless or API-based eCommerce architectures. In this article, we go over the following: What is Headless eCommerce? Headless vs Traditional eCommerce: Pros …

Senior App Design: Age-Proofing Mobile eCommerce

Thomas Price

Senior app design is becoming more relevant than ever. According to a recent Nielson Norman Group survey, the ability of users aged between 25-60 to properly utilize web pages and apps has dropped by 0.8% year-on-year. Meanwhile, middle-aged and senior users were found to 74% less efficient at doing the same than users in younger …

How Swarovski and other brands make their B2B eCommerce websites?

TMO Group

All of us are perhaps familiar with B2C eCommerce user interface (UI) / user experience (UX) design since it surrounds us everyday and everywhere. All websites and app endeavor to provide the best UI / UX design in order to provide the most pleasant shopping environment and thus maximize the conversion rate. On the other hand, B2B …

Hines x TMO Group | Latest UI Design of Real Estate Showcase in China

TMO Group

Hines is a privately owned global real estate investment, development and management firm, founded in 1957, with a presence in 201 cities in 21 countries and $100 billion of assets under management. Hines announced in 2013 that it was chosen as the successful bidder for a site in Shanghai’s prestigious Jing’an Business District. The project will anchor a new mixed-use development …

How to Conduct User Research (and they are really easy)

TMO Group

During website development/phone app development process, more business owners have realized how important user research is, since it can truly help online business focus on the right target and save a fortune. User research may seem complicated, but there are several simple ways to conduct. Online Surveys Online surveys are used very often by marketers, product …

What is the Most Important Thing in UI/UX Design?

TMO Group

The answer is USERS. You need user research towards your users. Far too frequently, companies contact agencies like TMO Group in a panic to help them figure out why their new website or new phone app is failing. To the companies, the fact seems shocking since they have spent so much time and money on this project …

The Key Thing of Amazing E-commerce Today: UI Design

TMO Group

It seems obvious to say that good website design is crucial to success in a world driven by online marketing: According to a recent survey, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business, while 94% of people cited web design as the reason they …