The cosmetics market in China is still booming through the year of 2015. With a high smartphone penetration rate, eCommerce is playing an increasingly important role in the cosmetics industry. Here are 5 major things we learned from cosmetics eCommerce performances this year: 1. Welcome to the era of “cosmetics eCommerce”, ladies and gentlemen China …
If you are looking for a perfect enterprise platform for your eCommerce business, you might want to take a deep look at Adobe Commerce (previously known as Magento), which is currently the most popular platform in the United States. According to numerous experts and users, Adobe Commerce platform is scalable, upgradable, extendable, flexible and modular which …
Multichannel marketing is marketing using many different marketing channels to reach a customer. In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. For many marketers and business owners, the first thing that comes to mind when promoting eCommerce website is the Google organic search page. And we …
If you serve both B2B and B2C clients, your needs for eCommerce solution will be far different than focuses on one alone. Increasingly, software developers are realizing the benefit of providing a solution that helps its customers cater to both audiences. How B2B differs from B2C The most obvious difference between B2B and B2C is the …
REASON 1 . CHINA’S E-LUXURY MARKET HAS PROVED ITS GROWTH POTENTIAL The Chinese e-luxury industry has already shown great growth potential. The market has exploded since 2011, with growth rate continuing to increase, registering 71% growth to RMB 18.9 billion in 2012. Given the growing acceptance of consumers and brands, there is an unprecedented opportunity …
When you owned a small eCommerce business, you sometimes felt unable to compete against larger companies. Ad budgets were tight; working capital to fund inventory was sometimes limited to cash from current sales. Hiring or outsourcing to find the right graphic artists or web designers was time consuming and ended up being expensive. But you …
Videos are a powerful tool for ecommerce to show products and many eCommerce businesses have already leveraged it on a greater scale. For example, conversion rates can improve with user-generated videos and product detail video can help in improving SEO rankings. Almost every type of website you visit these days features video prominently, since website …