eCommerce Solution for B2B & B2C. Getting best of both worlds

TMO Group

If you serve both B2B and B2C clients, your needs for eCommerce solution will be far different than focuses on one alone. Increasingly, software developers are realizing the benefit of providing a solution that helps its customers cater to both audiences. How B2B differs from B2C The most obvious difference between B2B and B2C is the …

3 Reasons Why Luxury Brands Should Leap Now

TMO Group

REASON 1 . CHINA’S E-LUXURY MARKET HAS PROVED ITS GROWTH POTENTIAL The Chinese e-luxury industry has already shown great growth potential. The market has exploded since 2011, with growth rate continuing to increase, registering 71% growth to RMB 18.9 billion in 2012. Given the growing acceptance of consumers and brands, there is an unprecedented opportunity …

10 Ways to Successfully Compete Against Large eCommerce Companies

Jing Zhou

When you owned a small eCommerce business, you sometimes felt unable to compete against larger companies. Ad budgets were tight; working capital to fund inventory was sometimes limited to cash from current sales. Hiring or outsourcing to find the right graphic artists or web designers was time consuming and ended up being expensive. But you …

Using Videos to Improve performance of eCommerce

Jing Zhou

Videos are a powerful tool for ecommerce to show products and many eCommerce businesses have already leveraged it on a greater scale. For example, conversion rates can improve with user-generated videos and product detail video can help in improving SEO rankings. Almost every type of website you visit these days features video prominently, since website …