Luxury eCommerce in China: the upcoming WeChat store?

TMO Group

WeChat and mobile eCommerce is the prevalence in China. An inevitable truth is that younger generations are more likely to purchase their first luxury goods online rather than visiting offline stores. As predicted by different reports, luxury sector is facing a negative growth of the traditional offline business while e-commerce session will account for 25% …

China Luxury eCommerce: Attitude, Concerns and Motivations

TMO Group

ATTITUDE : CHINESE CONSUMER ARE WILLING Many people think that Chinese consumers are not willing to buy luxury goods online. However, the data suggests that nearly 70% of Chinese consumers are open to luxury shopping online. CONCERN:  PRODUCT AUTHENTICITY CONCERNS DISCOURAGE GECONSUMERS What prevents consumers from actually shopping for luxury online is concerns about product …

3 Reasons Why Luxury Brands Should Leap Now

TMO Group

REASON 1 . CHINA’S E-LUXURY MARKET HAS PROVED ITS GROWTH POTENTIAL The Chinese e-luxury industry has already shown great growth potential. The market has exploded since 2011, with growth rate continuing to increase, registering 71% growth to RMB 18.9 billion in 2012. Given the growing acceptance of consumers and brands, there is an unprecedented opportunity …

Luxury Brands Ignoring ‘Huge Unmet Demand’ For eCommerce In China

TMO Group

While many luxury brands in China have been hesitant about diving headlong into the country’s e-commerce market due to concerns over infrastructure, quality, and distribution issues, a new report argues that companies who aren’t getting into the market now are missing out on a massive opportunity.