Tag: Luxury

The transformation of traditional luxury brands to an eCommerce world in China  —  a WeChat store or an online retail website?

Chinese shoppers love to shop luxury goods in Europe, and there are so many things you can do to attract more Chinese shoppers, starting from their phone.

The Chinese e-luxury industry has already shown great growth potential. The market has exploded since 2011, with growth rate continuing to increase

China became the world’s largest consumer of luxury goods in 2012. Likewise, the nation will surpass the US to become the number one eCommerce market by market

Many luxury brands in China have been hesitant about diving headlong into the country’s eCommerce market due to concerns over infrastructure.

eCommerce is booming in China - that includes luxury markets. Approximately 70% of Chinese consumer regularly search luxury brands online.