In this era when so much of our buying and selling is done online, B2B digital transformation has become an attractive option for many enterprises. With the impact of CoViD-19 this past year, the importance of the Internet to business has never been more clear. But how does an offline B2B enterprise go online? What …
Everyone’s talking about taking offline businesses online recently – including us! But what exactly does ‘digital transformation’ mean for a company? What are the ways companies can embrace the Internet to enhance their business? In this article we touch on a few of the major paths companies can take towards digital transformation. Online Retail The most …
Live-streaming in China has been a powerful force in eCommerce in certain sectors for years. This is certainly nothing new. But usually when we talk about how live-streaming supports eCommerce, we think of KOLs promoting cosmetics or fashion products. Less frequently do we see other product categories embrace this tool. However, the global pandemic has …
Over the past two decades, most businesses have had to deal with the online world in some way. But while many jumped in head-first and embraced eCommerce, others have understandably been more cautious. For several good reasons, some businesses chose instead to stay purely offline. However, the online world has become more integrated with our daily …