3 Key Findings on Digital Consumers Affect eCommerce

TMO Group

The Internet in China is embracing the scenes of retail, entertainment, intelligence, and offline-to-online. The relationship and bonding between industry sectors and the Internet are growing stronger. In this article, we will review the trend of rising digital consumers and their buying behavior.         1 – People Are Using More Mobile In China, mobile …

How Can a Pretty KOL Help Your eCommerce Business in China?

TMO Group

When we talk about ‘key opinion leaders’ (KOL) marketing in China, many people will think of girls with pretty faces or with plastic surgery and botox, etc..  2016 was called the Year of KOLs in China – it become extremely popular in China and lots of KOL stood out, creating the buzz throughout the social media. No …

Do you really understand the Chinese consumer?(2)

Jing Zhou

Hope you enjoyed our article last week about the Chinese user persona. In this episode,we will continue to introduce five more representative Chinese consumer persona. 5.“The Elaborate Man” Definitions: It refers to the guys who are emitting a strong straight male hormone but at the same time who are very sensitive and affectionate. Managing a …

Do you really understand the Chinese consumer?(1)

Jing Zhou

Character design It refers to the detailed settings of characters in anime, fiction, game and film, which consists of appearances, outfits, looks etc. — Wikipedia What is “Free Character Design”? Recently in China, “Free Character Design” has become a hot topic, Character design is a type of character packaging for selling image concepts. It can …