The Double 11 Festival in 2022 was very challenging for all major e-commerce platforms and companies, particularly those involved in the overseas health supplement industry. On the one hand, the traditional platforms and companies were affected by the tightening general environment and user growth hitting “bottleneck”. People’s health awareness has increased as a result of …
In 2020, TMO launched the first version of “China Health & Food Supplements Industry Report”, presenting overseas brands with a handy guide to China, its consumers, and the state and future of its health supplements market. We didn’t only just gather data from trusted sources and prominent research organizations., but also did our own first-hand …
The first version of this article was published on our website in 2017. The Chinese eCommerce landscape is one of the fastest changing in the world – we have been updating this material yearly to keep up to speed with these dizzying developments. The latest update was in February 2022. Surviving China’s eCommerce landscape isn’t …
We have published the first version of this article in the beginning of 2020, not too long after China’s new eCommerce Law went into effect in 2019, when all the major cross-border eCommerce platforms have finished their transition to full compliance. Since then we have been updating this post yearly, tracking the changes that happened …
eCommerce in China is estimated to exceed 1.5 trillion USD in 2022 – which is about a third of the global eCommerce market. The growth rate of eCommerce in the world is quite fast, about 9-fold in the last decade, but the Chinese staggering growth rate eclipses even that – in China the eCommerce market …
It’s been 12 years since the first “Singles’ Day” shopping festival was held in China in November of 2009. Since then it has become the staple of the Chinese commercial landscape — rivaling and eclipsing Western counterparts: Black Friday and Cyber Monday. These days, the sales fiesta is not limited to just 11th of November. …
This article is an update to last year’s “2020 China eCommerce Insights”. Here we hope to provide you with an up-to-date overview of China’s eCommerce landscape to help you establish your business’s online presence in China. A Broad View of China eCommerce This year, the total number of internet users in the world reached around …
eCommerce live-streaming is an increasingly exciting sales channel. We touched on that topic in our recent blog about cosmetics live-streaming. But this channel is becoming important to more than just the cosmetics market. Other product categories like fashion and health supplements are finding success with live-streaming also. But not all platforms are made equal, and …
Chinese cross-border eCommerce has become an opportunity few brands want to pass up. For years, accessing the China market meant big investments and jumping through complicated hoops. But cross-border eCommerce in China has opened up new, easier paths in many cases. Building on this, the government is offering more and more support for cross-border channels …
Live-streaming in China has been a powerful force in eCommerce in certain sectors for years. This is certainly nothing new. But usually when we talk about how live-streaming supports eCommerce, we think of KOLs promoting cosmetics or fashion products. Less frequently do we see other product categories embrace this tool. However, the global pandemic has …