This article is an update to last year’s “2019 China eCommerce Insights”. Here we hope to provide you with an up-to-date overview of China’s eCommerce landscape to help you establish your business’s online presence in China. A Broad View of China eCommerce This year, the total number of internet users in the world reached around …
eCommerce live-streaming is an increasingly exciting sales channel. We touched on that topic in our recent blog about cosmetics live-streaming. But this channel is becoming important to more than just the cosmetics market. Other product categories like fashion and health supplements are finding success with live-streaming also. But not all platforms are made equal, and …
Although 2020 has obviously been difficult for much of the world, Chinese cross-border eCommerce is one of the areas that has managed to perform well. Cross-border eCommerce (CBEC) in the country has experienced growth, even as most industries in China and the world shrunk in response to the global crisis. According to customs data from …
Chinese cross-border eCommerce has become an opportunity few brands want to pass up. For years, accessing the China market meant big investments and jumping through complicated hoops. But cross-border eCommerce in China has opened up new, easier paths in many cases. Building on this, the government is offering more and more support for cross-border channels …
In recent years, the cosmetics industry, and skincare and makeup especially, have undergone substantial development in China. In 2019, the growth rate of the beauty industry ranked second of all retail industries. For brands that plan to set up on local eCommerce platforms or hope to enter China through cross-border eCommerce, research into consumer trends …
Live-streaming in China has been a powerful force in eCommerce in certain sectors for years. This is certainly nothing new. But usually when we talk about how live-streaming supports eCommerce, we think of KOLs promoting cosmetics or fashion products. Less frequently do we see other product categories embrace this tool. However, the global pandemic has …
China appears to have turned a corner and begun to recover from the Coronavirus outbreak. This means that its markets can get back on track at last. The road to China market entry is opening up again! Meanwhile, companies at home and abroad are now more aware than ever how important online businesses are. While …
At the start of last year, on January 1st 2019, China’s new eCommerce Law went into legal effect. More than one year on, all the major cross-border eCommerce platforms have finished transitioning. Despite some concerns during the nervous anticipation for the law’s implementation, most transitions have been smooth. Now in 2020, the China market is …
The Coronavirus has hit many businesses hard around the world, and continues to be a concern as the disease spreads to more and more countries. But in China, the government has managed to get the situation mostly under control. While the situation is ongoing, we are now at a calm moment where we can take …
For brands looking to launch in China in a big way, a brand web-store can be a tempting option. These brands generally want to make a splash and make their products seem more exclusive than if they just launched products on existing marketplaces. However, not only does this approach require significant marketing efforts to bring …