TMO’s 2020 China eCommerce Insights

Thomas Price

This article is an update to last year’s “2019 China eCommerce Insights”. Here we hope to provide you with an up-to-date overview of China’s eCommerce landscape to help you establish your business’s online presence in China. A Broad View of China eCommerce This year, the total number of internet users in the world reached around …

Choosing the Right Platform for eCommerce Live-streaming

Thomas Price

eCommerce live-streaming is an increasingly exciting sales channel. We touched on that topic in our recent blog about cosmetics live-streaming. But this channel is becoming important to more than just the cosmetics market. Other product categories like fashion and health supplements are finding success with live-streaming also. But not all platforms are made equal, and …

Chinese Cross-Border eCommerce: Legal Expert Interview

Thomas Price

Although 2020 has obviously been difficult for much of the world, Chinese cross-border eCommerce is one of the areas that has managed to perform well. Cross-border eCommerce (CBEC) in the country has experienced growth, even as most industries in China and the world shrunk in response to the global crisis. According to customs data from …

Cross-Border eCommerce in China: Get up to Speed

Thomas Price

Chinese cross-border eCommerce has become an opportunity few brands want to pass up. For years, accessing the China market meant big investments and jumping through complicated hoops. But cross-border eCommerce in China has opened up new, easier paths in many cases. Building on this, the government is offering more and more support for cross-border channels …

Skincare and Makeup in China: 2020 Consumer Trends

Thomas Price

In recent years, the cosmetics industry, and skincare and makeup especially, have undergone substantial development in China. In 2019, the growth rate of the beauty industry ranked second of all retail industries. For brands that plan to set up on local eCommerce platforms or hope to enter China through cross-border eCommerce, research into consumer trends …

eCommerce Live-streaming in China: Live in the Time of Corona

Thomas Price

Live-streaming in China has been a powerful force in eCommerce in certain sectors for years. This is certainly nothing new. But usually when we talk about how live-streaming supports eCommerce, we think of KOLs promoting cosmetics or fashion products. Less frequently do we see other product categories embrace this tool. However, the global pandemic has …

China Market Entry 2020: Things Every Online Business Should Know

Thomas Price

China appears to have turned a corner and begun to recover from the Coronavirus outbreak. This means that its markets can get back on track at last. The road to China market entry is opening up again! Meanwhile, companies at home and abroad are now more aware than ever how important online businesses are. While …

Top 5 Chinese Cross-Border eCommerce Platforms 2020

Thomas Price

At the start of last year, on January 1st 2019, China’s new eCommerce Law went into legal effect. More than one year on, all the major cross-border eCommerce platforms have finished transitioning. Despite some concerns during the nervous anticipation for the law’s implementation, most transitions have been smooth. Now in 2020, the China market is …

How Chinese eCommerce Is Surviving the Coronavirus

Thomas Price

The Coronavirus has hit many businesses hard around the world, and continues to be a concern as the disease spreads to more and more countries. But in China, the government has managed to get the situation mostly under control. While the situation is ongoing, we are now at a calm moment where we can take …

Chinese Web-Store Design: East VS West

Thomas Price

For brands looking to launch in China in a big way, a brand web-store can be a tempting option. These brands generally want to make a splash and make their products seem more exclusive than if they just launched products on existing marketplaces. However, not only does this approach require significant marketing efforts to bring …