In recent years, the cosmetics industry, and skincare and makeup especially, have undergone substantial development in China. In 2019, the growth rate of the beauty industry ranked second of all retail industries. For brands that plan to set up on local eCommerce platforms or hope to enter China through cross-border eCommerce, research into consumer trends …
Live-streaming in China has been a powerful force in eCommerce in certain sectors for years. This is certainly nothing new. But usually when we talk about how live-streaming supports eCommerce, we think of KOLs promoting cosmetics or fashion products. Less frequently do we see other product categories embrace this tool. However, the global pandemic has …
China appears to have turned a corner and begun to recover from the Coronavirus outbreak. This means that its markets can get back on track at last. The road to China market entry is opening up again! Meanwhile, companies at home and abroad are now more aware than ever how important online businesses are. While …
At the start of last year, on January 1st 2019, China’s new eCommerce Law went into legal effect. More than one year on, all the major cross-border eCommerce platforms have finished transitioning. Despite some concerns during the nervous anticipation for the law’s implementation, most transitions have been smooth. Now in 2020, the China market is …
The Coronavirus has hit many businesses hard around the world, and continues to be a concern as the disease spreads to more and more countries. But in China, the government has managed to get the situation mostly under control. While the situation is ongoing, we are now at a calm moment where we can take …
For brands looking to launch in China in a big way, a brand web-store can be a tempting option. These brands generally want to make a splash and make their products seem more exclusive than if they just launched products on existing marketplaces. However, not only does this approach require significant marketing efforts to bring …
Fashion is a booming industry in China. Where once brands were cautious about IP infringement and copies, now they’re feeling secure in the country’s legal protections and are excited about the economic opportunities it offers. A huge consumer base is a feature of any potential China market segment. But coupled with this is an increasing …
The Novel Coronavirus has been all over global news for months now. For many inside China and out, it is a major cause for concern. However, in major cities throughout China, including Shanghai where TMO has an office, companies and individuals are finding ways to keep calm and carry on despite the restrictions and advised …
China’s cosmetics market has grown hugely over the last decade. Currently the world’s second-biggest market for cosmetics, 2019 figures estimated that China would at last overtake the US by 2023. Developments in recent years have seen domestic brands grow in size and sophistication. Meanwhile, premium international brands have also found a larger consumer base. Here …
To welcome in the new decade, we’ve prepared a report that takes a deep dive into the health & food supplements industry in China, examining the state of the industry at the end of the past year and looking to its future as we enter into the millennium’s third decade. To do so, we didn’t …