For a long time, brands may have had concerns about whether Magento/Adobe Commerce is suitable for the Chinese markets. However, many international brands such as Microsoft have proven otherwise by applying the structure in China, building popular eCommerce websites.
In addition to common localization features such as language, payment, social media, logistics, and promotion, this article will introduce you to the most popular Adobe Commerce/Magento China localization features used by major brands, with examples!
*Adobe Commerce, the heir of Magento Commerce, is the market leader in eCommerce development technology. Adobe Commerce/Magento provides a powerful features and tools to help companies quickly build efficient, scalable, customizable, and localized eCommerce platforms
1. B2B Corporate Purchasing and Online Consultation
Microsoft and HP, among other prominent brands, have incorporated dedicated B2B solution sections on their official e-commerce websites powered by Adobe Commerce/Magento. These sections provide personalized consultation for corporate clients.
By using online consultation methods familiar to Chinese users, businesses can gain initial insight into their customers’ needs. They can then redirect them to corresponding sales or customer service representatives on WeCom(the corporate version of WeChat ). This ultimately helps businesses uncover potential demand from their customers.
In China, Fapiao is typically associated with taxation and differs from the Western concept of an “invoice.” Fapiao in China must include information such as the taxpayer identification number and tax rate. In recent years, e-Fapiao has become increasingly common in business operations.
On the Microsoft China eCommerce website built with Adobe Commerce/Magento, e-Fapiao is the default option for consumers. After filling out information on the checkout page and completing the order, users can log into their account and access their e-Fapiao under “My Orders” > “Order Details,” where they can view and download the e-Fapiao.
3. Mini Program Live Streaming
Mini programs, integrated into WeChat, the super social app with enormous traffic in China, have become the bridge for enterprises to transit from eCommerce to native apps. Brand live streaming has also become a popular marketing method among Chinese consumers in recent years. With mini programs, companies can easily conduct live streaming events or integrate sales, which allows consumers to share the event to their social networks within the WeChat ecosystem, facilitating rapid spreading.
For example, in the “HP China Official Store” mini program, the live streaming entrance button is fixed on the homepage, allowing users to quickly enter and like, comment, and place orders without jumping to other entrances. When browsing other pages, the live streaming window will also automatically be fixed at the bottom of the page. The mini program also integrates functions such as communities and product recommendation sections that Chinese consumers love to participate in.
4. Return and Exchange Service
In China, online stores generally need to provide comprehensive and fast return and exchange services.in addition, integrating local logistics such as SF Express and EMS is also a common practice. For example, allowing customers to upload pictures to help the merchant understand the details of the return; providing options for scheduling pick-up and delivery time.
H&M is a brand in the fashion and fast-moving consumer goods (FMCG) industries, where brands typically have a relatively high return rate. On its Adobe Commerce store, customers can return goods within 30 days of receipt, or through WeChat mini-programs or the official app.
5. Mobile Dynamic Verification Code Login
In China, mobile phone numbers have become a form of digital identification to some extent. Consumers are accustomed to logging in with dynamic verification codes or social login, instead of remembering passwords. Two-factor authentication is highly favored by users.
In addition, in native apps, one-click authorization of local phone numbers for registration/login without SMS verification is popular. In WeChat mini-programs, service authorization is usually adopted to quickly obtain user information such as phone numbers, nicknames, avatars, regions, and genders.
6. Interest-free Installment Payment
In addition to integrating Chinese payment methods such as WeChat and Alipay, long-term interest-free installment payments are also an important option for attracting Chinese consumers to make immediate purchases. Many brands even offer 24-month interest-free installment services, such as Microsoft China.
In Western countries such as the United States, installment payments are also a common eCommerce payment method, but are often completed through credit card with interest and fees. However, Chinese consumers prefer to use online installment services such as UnionPay and Huabei.
7. Quick Sharing to Social Media
On eCommerce websites built on Adobe Commerce/Magento, some brands cater to the trend of Chinese consumers’ love for social sharing by adding a “one-click share to social media” feature on their product pages. In addition to integrating with local social media platforms such as WeChat, Weibo, and Xiaohongshu, users can share products to their social networks with ease.
For example, on the Omega official website, users can scan a QR code on the product details page and share the product directly to their WeChat social network. Through social sharing, brands can promote sales and increase their reach.
We hope this article has been helpful to you. TMO is an Adobe-certified solution partner, providing professional with rich experience in local projects. If you have e-commerce platform development needs or want to learn about our services, please feel free to Adobe Commerce (Magento) implementation services! contact us
Our successful cases include:
- Feidekai: Custom B2B2C “new retail” eCommerce platform
- Henry Schein: B2B eCommerce platform for the world’s largest distributor of dental equipment and supplies.