O2O commerce has become the “the trillion dollar opportunity” in China, since it is being heralded as the next big thing in China’s eCommerce sector. The model combines online model and offline traffic for businesses, therefore creates offline purchases.
O2O has also give rise to foreign business that are conducting cross-border business in China. Latest technologies and the hunt for convenience have made it a big phenomenon, with local success stories. The infographic below (made by CKGSB) will help you understand O2O a little better:
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