When talk about eCommerce website product page design, how to use and match images could be one of the most important topic. First let’s see some examples:
What do you think of these synthesis design? To be honest, when we have enough aesthetic experience, we can find many issues. However, probably we don’t know how to fix them. Let’s see some other examples:
When there is a contrast, there is a gap. You are able to find that the designer has his own design idea. Though many of us have many good ideas, but they are just some fragment in our mind and we don’t know how to express them as well as where to start. Today let’s see together how to make good use of images synthesis design in eCommerce website.
1. Perspective
Perspective is the basis for the synthesis just like he laws of physics in real world. It’s difficult to believe an unreasonable perspective design. So give yourself a good perspective training about the principle of perspective and how to use it.
2. Light
After we know how to use perspective, we need to fix shadow, silhouette light, reflection, high light, solid color and so on. Color selection should match our subject first rather than depends on our luck experiments.
3. Font
Posters basically more or less have a few words on them. So what is a good font? Font style should be matched with not only products and audience, but also contents. We need to find fonts according to requirements.
4. Layout
Layout means how to show and where to put our products. Normally there are some common methods. For example Symmetric, piling, winding, permutations, shielding, parcels, etc.
5. Retouching
When photography didn’t shoot well, we need to fix it. But before retouching we need to have a clear thinking. And it also related to perspective and light.
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