Thailand. eCommerce sales estimates (February 2023)

Thailand eCommerce market

The Thai eCommerce market has experienced rapid growth in recent years, driven by increasing internet penetration and the growing popularity of mobile devices. In 2021, the market was valued at around $5 billion USD and is expected to continue its growth trajectory in the coming years.

The two largest players in the Thai eCommerce market are Lazada and Shopee, which together account for the majority of online retail sales. These platforms offer a wide range of products, from electronics to fashion and beauty, and have become increasingly popular among Thai consumers.

What is in this datapack

In the datapack we provide our estimates of the Shopee and Lazada sales in February 2023 (separate file for each platform) for Thailand market, broken down by product categories.

We provide such numbers as total SKUs with sales, number of sales, revenue (both in local currency and in USD), distribution of sales by the price range of items. Where relevant, we show internal categories of product groups.

We list top 5 products (by revenue) in each category, their price, sales volume, name and picture.

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