Updated for 2022!

Southeast Asia is a rapidly developing region, especially after rounds of epidemic, Malaysia’s e-commerce market has undergone many changes. In this update, we have comprehensively updated the data and insights in the 2020 edition, in order to give you a more complete understanding of the latest Malaysian e-commerce market.
  • Data section: The basic data of the country and e-commerce data in the guide have been comprehensively updated. In addition, in the past year, PG Mall, a local e-commerce platform in Malaysia, has developed rapidly, ranking as the third largest e-commerce platform in Malaysia. Therefore, we have also communicated with the platform in a timely manner to update you with relevant important information about it.
  • Post-pandemic economic recovery: In this revision of the guide, we have added a section on “Covid Update – Country Initiatives and Economic Recovery”, which provides insights into Malaysia’s post-pandemic economic recovery and the government updated policies.

Malaysia is one of Southeast Asia’s rising stars of eCommerce, with a highly digitally savvy population and enviable Internet penetration rates. But the country’s rich, varied, and multicultural history has left its legal system and local culture at times inscrutable to outsiders – and so we have compiled this Market Localization Guide to get you up to speed and grant you an in-depth understanding of the unique challenges and opportunities for setting up an eCommerce business in the country.

Who should read this guide?

This guide is intended to provide business owners, C-level executives, marketeers, and eCommerce specialists with a complete overview and strategic direction for starting their eCommerce business. To this end, the guide covers a comprehensive range of business topics and industry insights, by drawing from the latest available market data, interviews with regional experts, and hands-on insider information.

Features (USPs)

Designed to be the one-stop comprehensive guide for setting up an eCommerce business in Malaysia, this guide boasts an impressive range of features tailored to the country’s unique commercial environment.

  • A comprehensive breakdown of Malaysia’s national and cross-border eCommerce ecosystem
  • A broad overview of the current global eCommerce landscape and Malaysia’s place in it
  • Updated statistics and data available in 2021
  • Hands-on eCommerce experience from multiple industry experts
  • An explanation of how ASEAN and Malaysian initiatives affect foreign-owned eCommerce businesses
  • Advice for setting up new eCommerce ventures in the country
  • Up-to-date primers on the latest trends and relevant online entities, such as social media, chatbots, direct selling, and buying holidays.
  • Designed to complement upcoming guides on relevant legal documentation and store localization
  • Over 90 sources journals, reports, government sites, websites, interviews and etc
  • Total of 60 hours of research conducted

We provide answers to

  • What are the characteristics of the Malaysian eCommerce market?
  • What is the market potential for my business in Malaysia?
  • Which eCommerce model is the best fit for my business?
  • What legal steps do I need to take prior to and when running an eCommerce business in Malaysia?
  • How should I navigate the troubled waters of data protection and IP?
  • How do product category and eCommerce model affect taxation?
  • Which distribution and payment methods are available and suited to my business?
  • Which media and marketing approaches will get the best results for my business?

About eCommerce Localization Guides

TMO Group publishes an extensive series of eCommerce Localization Guides. Covering general, legal and store-level localization topics, these handbooks provide key market and hands-on information on how to localize your eBusiness per country. We currently cover the following markets in our series: China, Malaysia, India, the Philippines, Indonesia, Vietnam, Thailand and Italy. This series is continuously expanding and being updated. All our guides are published in English and Chinese.

The guides are based on our aggregated 20+ years of experience and composed by our dedicated team of eCommerce market researchers. This all-inclusive complementary series of guides will help you find your way through the eCommerce jungle. Be sure to check out our complete series of guides which cover: (A) eCommerce Market Localization, (B) eCommerce Store Localization and (C) eCommerce Legal Localization.


Q1: How can I get a copy of this eCommerce Market Localisation Guide?

A1: Just click on the ‘download now’ button and fill out your business details on the next page. You can then pay directly via PayPal. Once your payment is confirmed, we will send you a dedicated download link for your copy of the guide in PDF format.

Q2: What is the difference between the starter’s guide and the in-depth guide?

A2: All our guides are based on TMO Group’s aggregated 20+ years of experience and composed by our dedicated team of eCommerce market researchers. However, the in-depth guide offers many more insights and detailed information than the starter’s guide.

Q3: Which payment methods are currently available to purchase a guide?

A3: At the moment we only support PayPal payments. However, in the near future this will be expanded to include other popular methods such as WeChat Pay and Alipay.

Q4: What should I do if I have not received my email or my payment failed?

A4: If you encounter any problems throughout the ordering process, get in touch with us. You can reach us through our online customer service. Alternatively, you can send an email to info@tmogroup.asia or give us a call at +86 (0)21 617 00 396.

Q5: If my payment was successful, can I receive an invoice?

A5: TMO Group can provide an invoice for purchase of the guides. If you need an invoice, please send a request by email to info@tmogroup.asia with the detailed company information for the invoice and the payment receipt. Once we receive, we can issue the digital invoice and sed it to you via e-mail within 10 working days.