For this data pack series, TMO compiles data from Alibaba's family of eCommerce platforms (including Taobao, Tmall, Tmall Global, and Tmall Supermarket) regarding sales of Makeup both domestically and across borders. This data is presented in a form that's easier for English-speaking overseas companies and individuals to approach, with an array of charts and tables as well as translated terms. This special June edition covers top brand performance around the popular June 18th sales holiday.
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The CoViD-19 pandemic of early 2020 resulted in reduced sales for many product categories in China, but as the pandemic eased, we saw a trend of consumers 'treating themselves' as stores reopened and life returned to normal. This trend was particularly evident in the makeup market, a product category that is especially well-suited to personal pampering, with a strong rebound reaching peak sales for the year in June.
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The publication of the new cosmetics management regulations also indicates the determination of Chinese government to create a healthy and sustainable industry. After the epidemic, we believe that the Chinese makeup industry will still maintain a gratifying growth rate, and the competition between brands will become fierce but increasingly transparent as well.
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The CoViD-19 pandemic of early 2020 resulted in reduced sales for many product categories in China, but as the pandemic eased, we saw a trend of consumers 'treating themselves' as stores reopened and life returned to normal. This trend was particularly evident in the makeup market, a product category that is especially well-suited to personal pampering, with a strong rebound reaching peak sales for the year in June.
As the most populous country and the second largest economy in the world, China still maintains a strong stance after decades of rapid development. With the continuous increase of per capita disposable income, the Chinese market has undergone many consumption upgrades. Especially now, people’s pursuit of beauty has heated up the makeup market, surpassing the market in Japan from 2013 to become the second largest makeup market. It has also maintained a strong growth momentum in recent years.
Makeup consumption per capita in China is only about 1/4 of that in developed countries; the number of consumers is expected to reach 400 million in 2020; the sinking market and the rise of Generation Z in 2019 have also become another driving force for market growth.
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The publication of the new cosmetics management regulations also indicates the determination of Chinese government to create a healthy and sustainable industry. After the epidemic, we believe that the Chinese makeup industry will still maintain a gratifying growth rate, and the competition between brands will become fierce but increasingly transparent as well.
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- Market share by price range
- Top search keywords
- Most popular brands
- Best-selling product characteristics
- Best-selling products in each sub-category
- Best-selling products for each top brand
And more!
Subscribe to our monthly data pack to download today!
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