June has in recent years seen sales spikes across product categories, as the June 18th sales period has grown in popularity. Sales in fact often begin as early as June 1st, with brands jostling to be the first to tap into their consumers’ wallets. This June edition of the Data Pack therefore goes a little further in depth on leading brands and the June sales holiday in general.

The CoViD-19 pandemic of early 2020 resulted in reduced sales for many product categories in China, but as the pandemic eased, we saw a trend of consumers ‘treating themselves’ as stores reopened and life returned to normal. This trend was particularly evident in the makeup market, a product category that is especially well-suited to personal pampering, with a strong rebound reaching peak sales for the year in June.

As the most populous country and the second largest economy in the world, China still maintains a strong stance after decades of rapid development. With the continuous increase of per capita disposable income, the Chinese market has undergone many consumption upgrades. Especially now, people’s pursuit of beauty has heated up the makeup market, surpassing the market in Japan from 2013 to become the second largest makeup market. It has also maintained a strong growth momentum in recent years.

Makeup consumption per capita in China is only about 1/4 of that in developed countries; the number of consumers is expected to reach 400 million in 2020; the sinking market and the rise of Generation Z in 2019 have also become another driving force for market growth.

Data shows that in 2019, the sales revenue from makeup is 55.2 billion yuan, which is only 22.5% of skincare products revenue. Experts expect that the revenue of the makeup industry will reach 124.3 billion yuan in 2024, which means that Chinese makeup market still has huge potential and entry opportunities. Many brands in recent years have proven this. New domestic brands such as Perfect Diary and Florasis became head brands in just a few years, while international brands like Kiko also achieved good results through cross-border eCommerce.

The publication of the new cosmetics management regulations also indicates the determination of Chinese government to create a healthy and sustainable industry. After the epidemic, we believe that the Chinese makeup industry will still maintain a gratifying growth rate, and the competition between brands will become fierce but increasingly transparent as well.

Who are these data packs intended for?

These data packs are designed to assist researchers, data analysts, product development professionals, business decision makers, and anyone involved in strategic planning at overseas Makeup companies, or entities or individuals interested in this area. By keeping up with each month’s shifts in sales and consumer behavior, such experts can get a more firm grip on the trends and shifting attitudes in China’s growing and increasingly competitive Makeup market.

This data pack includes:

  • Last month’s best-selling products
  • Sub-category market share
  • Market share by price range
  • Top search keywords
  • Most popular brands
  • Best-selling product characteristics
  • Best-selling products in each sub-category
  • Best-selling products for each top brand

And more!

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