Compared to August, the sales revenue of September has declined to 1.16 billion RMB. This is likely due to the lack of big promotional days through the month. With the Chinese National Holiday ( Oct. 1- Oct. 7 ) and 11.11 annual shopping day in mid-November, we estimate that sales revenues will see an evident increase in October and November. 

Among the top 5 best selling products, 3 items are produced by Australian brand Swisse. It retains the spot of the top selling brand with a monthly sales revenue of 137 million RMB, which is 5 times higher than that of Blackmore, the second best seller.

Vitamin, liver protection and protein products have received significant attention from consumers. This consumption trend indicates that Chinese customers are becoming more aware about the importance of a balanced diet and good nutrition. Also, concerns over sleeping disorders and liver-related diseases have promoted sales growth in thistle and other liver protection products.

Vitamin D is key to the maintenance of healthy teeth and bones. Products containing this ingredient saw the biggest growth in sales revenue in the month. This may generate from the belief in China that pregnant and middle-aged women should be particularly careful about bone and joint protection.

To see what other surprises there’s been in the last month in the health supplements market, check out our September 2021 data pack now!

Who are these data packs intended for?

These data packs are designed to assist researchers, data analysts, product development professionals, business decision makers, and anyone involved in strategic planning at overseas health supplements companies, or entities and individuals interested in this area. By keeping up with each month’s shifts in sales and consumer behavior, such experts can get a more firm grip on the trends and shifting attitudes in China’s growing and increasingly competitive health supplements market.

This data pack includes:

  • Case studies on each of the top five brands during August
  • Analysis of the month’s trends and biggest winners
  • The month’s best-selling products
  • Sub-category market share
  • Market share by price range
  • Top search keywords
  • Most popular brands
  • Best-selling product characteristics
  • Best-selling products in each sub-category

And more!

Download this month’s data pack today!

As well as our monthly data packs, we also put together a comprehensive guide to the health supplements industry in China, updated annually and available absolutely free right here.