2022 Double 11 special edition is coming!

It has been more than a month since the Double 11 promotion in 2022 ended, and various industries have ushered in the peak of annual sales. For overseas health supplements, an industry with unlimited potential that has continued to develop rapidly in recent years, there will naturally be many highlights in the November sales data to be explored. So which health supplements are the most popular? If you want to know more, download our monthly data pack for November 2022!

2022 Double 11 market highlights

  • In terms of brand, Swisse is still the best-selling brand, over 2.5 times that of Funrich, the second best-selling brand. FANCL is the only brand from Japan in the top ten of the brand list, and the best-selling products of this brand in November are mainly multivitamin/mineral products.

  • Beauty supplements still occupy the first place in sub-category sales, but their share has decreased by 10.2% from the previous month to 17.8%. Heart health and bone joints, which ranked second and fourth, performed outstandingly in November. Not only did their sales volume exceed the beauty supplements category, but their sales revenue increased by 127% and 140% month-on-month. It can be seen that during autumn and winter, when cardiovascular disease and osteoarthritis are prevalent, consumers tend to buy healthcare supplements for prevention.

  •  People are increasingly interested in certain health supplements that improve immunity and strengthen the body as a result of the COVID epidemic condition. Compared with the sales in October, sales of B vitamins, vitamin C and multivitamins/minerals in November increased by 90%, 118% and 107%, respectively.

  • The pandemic’s impact on people’s mental health cannot be overstated. Many people have been experiencing negative emotions such as depression and anxiety. According to scientific evidence, items containing zinc and omega 3 fatty acids can help relieve depression. In November, sales of zinc products increased by 115% month-on-month; and fish oil products containing omega-3 fatty acids are also popular among consumers.

This data pack includes:

  • Analysis of the month’s trends and biggest winners
  • The month’s best-selling products
  • Sub-category market share
  • Market share by price range
  • Most popular brands
  • Brand price distribution
  • Best-selling product characteristics
  • 2022 Double 11 Tmall sales list

And more!

Who are these data packs intended for?

These data packs are designed to assist researchers, data analysts, product development professionals, business decision makers, and anyone involved in strategic planning at overseas health supplements companies, or entities and individuals interested in this area. By keeping up with each month’s shifts in sales and consumer behavior, such experts can get a more firm grip on the trends and shifting attitudes in China’s growing and increasingly competitive health supplements market.

For more information, download this month’s data pack today!

As well as our monthly data packs, we also put together a comprehensive guide to the health supplements industry in China, updated annually and available absolutely free right here.

Data upgrade notification:

In order to bring better content to readers, starting from the monthly Datapack in March 2022, TMO has optimized and adjusted the data collection methods used in the report. You will see that while the overall market structure remains unchanged, the sales data have increased to varying degrees compared with previous data packs. This is due to the higher frequency and larger volume of data collection, which effectively improves the aggregated results for the following fields:

  • StoresData of more stores has been collected, including new and removed stores within a month.
  • Online SKUsData of more SKUs has been collected, including new products and products removed from the shelves within a month.
  • Sales VolumeDue to the collection of more SKU information (including products on and off the shelves within a month), the monthly sales volume data has increased significantly.
  • Sales RevenueDue to the increase in the number of SKUs and sales volumes, the data of monthly sales revenue has increased significantly; thanks to the higher frequency of collection, the price fluctuations during various promotional activities are fully considered (the price that can be reflected on the product page), which makes the sales revenue more accurate.

*Explanation of data deviations:

Although we have used the optimized collection method, there will still be some data deviations:

  • Accuracy of sales volume: Since the collection is affected by the rapid removal of some products, the sales volume can still be slightly lower than the actual situation.
  • Accuracy of sales revenue: The prices collected by multiple products may not reflect the actual average transaction price of the products; information such as platform discounts and store coupons cannot be collected on the public product page.

The overall data accuracy is 90%, and some brands may have large deviations. Please be cautious when using the data.

Want to learn more? Come to download our premium version!

Starting from November 2021’s monthly report, TMO has launched a new upgraded premium version, and more valuable additional content is waiting for you to unlock! The paid premium monthly report contains richer industry information. In addition, source data excel sheets with comprehensive industry information are attached for your reference:

Additional report content:

  • Detailed sub-category market information

    Want to dive into the market size and structure of the 22 sub-categories? Curious about their price distribution and top products? If you want to explore which categories have the most market potential, please download and check it out!

  • Five top brand case studies

    In this Double 11 special edition, in addition to the regular monthly report content, we also provide you with case analysis of five best-selling brands, including their brand vs. flagship store sales trend, price range, sub-category market share and top products. Readers who want to see the sales changes of these industry leaders and their popular products must not miss it!

Report source data (Excel sheets):

We provide you with 60+ data sheets, detailed information of 22 sub-categories in total, and each sub-category contains information for up to 100 products.

The source data covers all of the industry key metrics, including:

  • Sales Revenue & Volume: for the whole market and each sub-category, also the data over time
  • Stores and Brands information: including list of top stores and brands with comprehensive data
  • Top SKUs details: covers the details of monthly top products and fast-growing products as well as top SKUs for each sub-category, including product related links with which you can check the products directly.
  • Product Price Range: for the whole market and each sub-category

If you are interested in the content above, click here to download the PREMIUM report!