Entering 2022, as the first month after the Double 11 and Double 12 promotions, the overall performance of the health supplement market in January inevitably experienced a certain decline. However, early February coincided with the Chinese New Year, and many young people who returned to their hometown to celebrate the New Year chose to buy some health products for their parents and relatives as Spring Festival gifts. So, which categories and products were the most popular? If you want to know the market details, come and download our monthly data report for January 2022!

January 2022 highlights

  • BYHEALTH’s liver protection tablet was the sales champion in the first month of 2022, with its sales revenue and sales volume far ahead of the second. The product is rich in milk thistle extract which is effective in supporting the liver health. Its boost in sales is in line with the trend of more and more young people in China working overtime and staying up late. The market share of the sub-category of digestive supplements, to which thistle products belong, increased significantly in January as a whole. In addition to BYHEALTH, Swisse’s liver detox sells well all year around.

  • From brand perspective, the US brand Reaps suddenly emerged last December, occupying three seats on the list of best-selling products, and it continued to be in great demand in January, with its two main products stayed among top 5. At the same time, Esmond, which also performed well in December, became the runner-up in brand sales in January. In addition, the brand Snowson showed its market potential, with its Nad+ and collagen products being the top two of its category in January sales.

  • Omega-3 fatty acids are important for maintaining cardiovascular health, with fish oil products being one of the best-selling health supplements. Judging from the sub-category sales in January, krill oil, which is an “advanced version of fish oil”, occupies three of the top five best-selling products list. It shows that Chinese consumers are becoming more sophisticated and demanding. They are willing to spend more money to buy omega-3 products of high quality and purity for themselves and their elderly families.

  • Sleep management supplements is a new sub-category in January. Poor sleep quality is indeed a problem that many people urgently need to solve nowadays, and it has greatly boosted the sales of melatonin in China’s market. Meanwhile, GABA, another scientifically proven effective ingredient for promoting sleep, has been known and chosen by more and more consumers in recent years because it has fewer side effects than melatonin.

This data pack includes:

  • Analysis of the month’s trends and biggest winners
  • The month’s best-selling products
  • Sub-category market share
  • Market share by price range
  • Top search keywords
  • Most popular brands
  • Best-selling product characteristics
  • Detailed sub-category market information (* Premium version only)

And more!

Who are these data packs intended for?

These data packs are designed to assist researchers, data analysts, product development professionals, business decision makers, and anyone involved in strategic planning at overseas health supplements companies, or entities and individuals interested in this area. By keeping up with each month’s shifts in sales and consumer behavior, such experts can get a more firm grip on the trends and shifting attitudes in China’s growing and increasingly competitive health supplements market.

For more information, download this month’s data pack today!

As well as our monthly data packs, we also put together a comprehensive guide to the health supplements industry in China, updated annually and available absolutely free right here.

Want to learn more? Come to download our premium version!

Starting from November 2021’s monthly report, TMO has launched a new upgraded premium version, and more valuable additional content is waiting for you to unlock! The paid premium monthly report contains richer industry information. In addition, source data excel sheets with comprehensive industry information are attached for your reference:

Additional report content:

  • Detailed sub-category market information

    Want to dive into the market size and structure of the 22 sub-categories? Curious about their price distribution and top products? If you want to explore which categories have the most market potential, please download and check it out!

Report source data (Excel sheets):

We provide you with 57 data sheets, detailed information of 22 sub-categories in total, and each sub-category contains information for up to 2000 products.

The source data covers all of the industry key metrics, including:

  • Sales Revenue & Volume: for the whole market and each sub-category, also the data over time
  • Stores and Brands information: including list of top stores and brands with comprehensive data
  • Top SKUs details: covers the details of monthly top products and fast-growing products as well as top SKUs for each sub-category, including product related links with which you can check the products directly.
  • Product Price Range: for the whole market and each sub-category

There are also other valuable data waiting for you to explore, such as : product pre-sale data, product reviews, store followers, etc.

If you are interested in the content above, click here to download the PREMIUM report!