Choose More Traffic or Better Conversion Rates for a Website?

TMO Group TMO Group

When it comes to some ways in getting more profits in online marketing, the decisions never end. Is it more important to generate more traffic, or should you concentrate on improving conversions first?

It’s a tricky question because it’s a bit like asking if you want to make more money on Mondays or on Tuesdays? Anybody in business will say that they want to make more money on all days.

The Traffic

Of course, traffic is important and it can shows whether the website is popular. Without any traffic, you probably won’t have any sales. But you’d better know that not all traffic is good traffic.

If you want to provide technologies and you put more news that attracts some readers, it may probably no impact on your incomes. So that increase in traffic was not helpful. That was the wrong traffic. Plenty of visitors showed up, but nobody bought anything. This is why most people agree that conversion rates are more important than simply getting more traffic.

Conversion Rate

Your conversion rate is a measure of the number of potential customers that go on to buy. In the context of a website, it is usually the percentage of visitors that make a purchase. Many websites concentrate solely on increasing the number of visitors they have, when often they have fairly simple problems with their site that, if solved, would have a huge effect on their conversion rate and improve their site’s bottom line at minimal expense.

How to Increase Both

It provides a bunch of ways both can get more traffic, and help to make conversions once those visitors arrive. First of all, focus your search engine optimization efforts on your best-converting keywords. Run tests and analyze how your keywords are working. If you’re getting traffic from keywords that aren’t converting, drop those keywords and focus your efforts on the ones that are bringing in customers.

Evaluate the user experience and take out any unnecessary steps to making a purchase. Make sure your site is easy to navigate and that potential customers have easy access to the information they need. While you don’t want your visitors to feel rushed or pressured, once they have decided to make a purchase, enable them to finish that transaction as quickly as possible.

You’ll also want to spend some effort on attracting visitors who might not make a purchase initially, but will return again and again. Run contests or promotions, and update your blog regularly with useful and timely information. Make it easy for readers to bookmark, subscribe, follow and share.

It’s a Matter of Priority

So first you should focus on conversions, then move on to bringing in more of your ideal traffic. With the right strategy in place, you won’t confused in choosing traffic or conversion rates.

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